Social Media for Nonprofits: What Is It and How Do We Do It?
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This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
![Intro ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/socialmediajun09-090623135234-phpapp01/85/Social-Media-for-Nonprofits-What-Is-It-and-How-Do-We-Do-It-1-320.jpg)
![Social Media for Nonprofits ,[object Object],[object Object],This work utilizes framework from The Secret Sauce to Social Media Strategy Success! By Beth Kanter and is licensed under the Creative Commons Attribution 3.0 Unsupported License . Please notify Erin McMahon before using or adapting any part of this work.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media for Nonprofits: What Is It and How Do We Do It?
- 5. So what?
- 7. Before You Begin Think. Flickr photo: baboon TM
- 11. From United Way of America, Interactive Strategy PowerPoint, Iavor Ivanov
- 13. Audience: Who are you trying to reach? Flickr photos by eric hayes & pingnews.com
- 14. From United Way of America, Interactive Strategy PowerPoint, Iavor Ivanov
- 15. From United Way of America, Interactive Strategy PowerPoint, Iavor Ivanov
- 16. Strategy Slide 10 from “What’s Next in Media” by Neil Perkin .
- 18. Capacity: It Takes Time to Build Relationships Flickr photo: loungerie
- 21. From United Way of America, Interactive Strategy PowerPoint, Iavor Ivanov Getting Started
- 24. Let Go Flickr photo: adzla, some rights reserved
- 26. People Want to Talk to This: Flickr photo: bukutgirl Not This: Best Practices
Notas do Editor
- (to watch as people enter, etc.)
- Include: communities, relationships and information shared. /// Web 2.0 – web 2-way vs. web 1.0 web 1-way; UGC: User Generated Content
- SM is powerful- enables a LOT of people to tell their stories; Facebook: with more than 600,000 new each day ( Inside Facebook , 12/16/08) 394 million ppl watch video clips online; 346 million read blogs; 272 million have profiles on a social network; So you’re ready to begin? Well, before you begin, be sure to step back and…
- Don’t be a victim of Shiny Object Syndrome. Plan your objectives and goals first. Pick a tool that fits later. All communications strategies and tools in this space should be driven by the needs of an audience NOT the needs of an organization.
- Who: If you try to control every post and IM, your communications will likely not feel genuine and will quickly turn off users.
- Who: If you try to control every post and IM, your communications will likely not feel genuine and will quickly turn off users.
- Who: If you try to control every post and IM, your communications will likely not feel genuine and will quickly turn off users.
- Boundaries - comment/participation policies, editorial guidelines
- http://www.wildapricot.com/blogs/newsblog/archive/2009/05/01/is-blogging-right-for-your-organization.aspx http://www.fundraising123.org/article/determining-your-social-network-needs Online fundraising success stories http://philanthropy.com/media/flash/v21/i14/online/