1. The Marketing of Meatloaf
Analysis

2. • The documentary is about the music industry and how it is
competitive, the marketing of music and how award shows
can boost the credibility of a song and increase the fan base.
The documentary itself focuses solely on the artist ‘Meatloaf’
and his return to the top of the charts. We follow his journey
as he publicizes himself to try and get his song to the top, this
is ‘Meatloafs’ return to the music industry after he became
bankrupt.

3. Type of documentary
• The documentary is a mixed documentary this is because it
includes; Interviews, archive footage, narration and observation.
The documentary however does not feature any
reconstructions, this is because of the nature of the documentary
as it is following ‘Meatloaf’ around and is documenting something
as it happens. The documentary has a range of elements that
support the evidence for the exposition.

4. Layout
• The documentary begins at an award ceremony, we see various artists
getting awards and then we’re told about ‘Meatloaf’ trying to reinvent
himself.
The middle of the documentary shows how to market the song and we
learn where ‘Meatloafs’ audience is and how he wins them back. We also
see some archive footage of his music video being filmed.
Towards the end of the documentary we see ‘Mealoafs’ song become
number one for several weeks, it even was the number one at Christmas.
We learn that he became number one because of all his promotional
work, the audience then sees a comparison of ‘Meatloafs’ efforts
compared to the ‘Village People’ which strengthens the point that
‘Meatloaf really worked to become number one.

5. Camera Angles
• A range of camera angles were used to reinforce points in the
documentary.
• Low angle shots were used to make ‘Meatloaf appear powerful and in
control of his audience.
• Mid-shots were used. These shots showed the heads and shoulders of
people being interviewed. Subjects were normally positioned in the left or
right corner of the frame, one subject was flipped from the right to the left
which ruined the documentaries continuity.
• Close ups were used. The close ups were mainly used on ‘Meatloaf’ this is
because he was the main focus of the documentary.
• Long shots were used. This was when there was a business meeting going
on around a large table. This gave the clip a professional appearance.
• Medium shots were used. There was a medium shot of the record shop
‘Our price’ this was relevant to what was being said and was a kind of
establishing shot.
Mid shot used
during an interview

6. Mise en scene
• Most of the mise en scene was to be representative of
all the marketing strategies ‘Meatloafs’ marketing team
used. Montages of magazines were used that
‘Meatloaf’ featured in. We also saw footage of the Brit
Awards, we saw music awards be given out by other
famous musicians. There was also a feature in the
documentary where we were ‘on set with Meatloaf’ as
his music video was being filmed.
• The audience also go on a kind of ‘journey’ with
Meatloaf as we follow ‘Meatloaf’ to find out what he
has to do to succeed in the music industry . We also
see ‘Meatloaf’ meeting fans to promote his new song.

7. Sound
There was a mixture of digetic and non-digetic music throughout the
documentary.
The digetic sound was the voices of those who were interviewed.
There was also digetic sound when instructions were being given on
the set of the music video.
Non-digetic sound were the songs that featured throughout the
documentary. The most commonly features song was ‘Meatloafs – I
Will Do Anything For Love’ this is because it is relevant to the
documentary. Snippets of songs also featured from ‘Take That’, ‘Mr
Blobby’ and ‘The Village People’ these were featured when talking
about the chart positions to show the competition for ‘Meatloafs’
track to be at number one.
The narrator is a young male, he suits the style of the documentary
and his voice does not seem out of place.

8. Editing
• Slow motion was used when ‘Meatloaf’ was
performing a concert. This could show ‘Meatloafs’
passion for performing.
• A Blue screen was used. This was used when people
were being interviewed, this allowed for images to be
placed in the background. The images were always
relevant to the themes of the documentary and tended
to be images of ‘Meatloafs’ album cover or him
performing. Superimpostion was used when there was
a moving clip behind the person being interviewed, this
was usually a clip of the music video or ‘Meatloafs’
performance.

9. Archive Material
• There was a lot of archive material used to back up what was
being said in the documentary. The archive material was
always relevant to the themes of the documentary. There was
a variation of archive material used like; clips of the Brit
Awards, the Grammys, acceptance speeches, montages of
performers walking up to the stage, Meatloaf on
stage, Meatloaf meeting fans, the filming of Meatloafs music
video, there were also clips from Take That and The Village
Peoples music videos.
Archive footage
of ‘Meatloaf’ at
The Brit Awards.

10. Graphics
• Graphics were used to introduce things. The documentary
itself was introduced using a title card which featured a
thick black line/block with music biz titled in red.
• Graphics were again used when introducing people who
were being interviewed, there would be a black line across
the bottom of the screen with music biz written in red, and
below it the name of the person and their relevance to the
documentary were written in white.
Graphics shown in
the documentary.