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Proprietary + Confidential
& how to prepare for it
The Voice Revolution
Rachel Karny, Industry Manager Finance & Tech
Proprietary + ConfidentialProprietary + Confidential
Proprietary + ConfidentialProprietary + Confidential
At home On your phone On your watch In your car
Proprietary + ConfidentialProprietary + Confidential
Human computer
interaction becomes
more intuitive
Proprietary + Confidential
Products with ML
offer more intelligent,
delightful experiences
Proprietary + ConfidentialProprietary + Confidential
navigate home
Search term
call mom
Search term
Voice is becoming the new normal
Sample voice-based query growth
next episode
Search term
Proprietary + Confidential
How can you
prepare for this
revolution?
Proprietary + ConfidentialProprietary + Confidential
Meet the Google Assistant
Proprietary + ConfidentialProprietary + Confidential
Proprietary + ConfidentialProprietary + Confidential
Ready to
help across
500M+
devices
GermanFrench Dutch
Proprietary + ConfidentialProprietary + Confidential
Proprietary + ConfidentialProprietary + Confidential
Proprietary + Confidential
How can you get
started?
Proprietary + ConfidentialProprietary + Confidential
Your use case
Differentiated voice experience
Your persona
Who you are as a brand
The UX you want to have
Including the dialog with the users
Before building, consider:
with built-in analytics
and training
Proprietary + ConfidentialProprietary + Confidential
Reach new users
across 500M+
devices
Benefit from first-mover
advantage on a new
platform
Authentically connect with new
and existing users
Develop technical know-how
and help shape the platform
The time is right
to build Actions
for your brand
https://developers.google.com/
actions/
Proprietary + ConfidentialProprietary + Confidential
Thank you

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Fintech Belgium Summit 2018 - AI and Machine Learning - Google