1. Analysis of the audiences of three other similar artists Florence and the machine, The kooks & Vampire weekend.

2. Florence and the machine Florence and the machine has a very unique style of dress sense and just a free spirited ‘hippy’ style. This attracts the younger generations, between the ages of around 14 – 20 years, as this is the age where you are beginning to become aware of how the world is. Florence herself is 24 years old so she is also looked up to by this audience range. our target audience is around the same age. Florence goes for the natural look as she is an idol she is using this to show kids / the age range of her audience that its time to change the world with recycling and such. She also wears vintage clothes which is also a form of recycling and she also wears floral clothing and vibrant colours that also connect to the younger audience too.

3. Florence and the machine The Website When you enter Florence's website you are greeted with some lungs that breathe continuously on the home page, a butterfly that slowly flaps its wings and a rose that gets bigger and then eventually dies and falls off the page. This is a very typical of Florence’s style, Florence and the machine is very unique and she continues this unique style on her website also. This promotes her ‘weird’ style very well and makes the audience that visits her website left knowing who and what this artist represents.

4. Florence and the machine The Music Videos Florence appears in her video’s as what seems like an untamed person, who is slightly crazy! As you can see from these pictures that I have collected from three different music videos of hers, they all symbolize nature and show that she wants to be linked with nature, and the free, fun and childish style of living! This is represented in her music and this is what she wants you to experience whilst listening to her music, and watching her videos. An example of this is her ‘dog days are over’ video. As she is in an abandoned woods which shows the nature and symbolizes the free hippy life style. Clowns, toys and bright colours are also shown in the video which she would like to link to the childish message that she is trying to put across to her target audience. Dog Days Are Over Here in your arms You’ve got the love

5. Florence and the machine The AlbumCover Florence’s album cover continues the theme throughout all of her other media advertisers with the floral, fun, natural, uniqueness running through out the cover. She is what looks like a floral curtain and flowers showing the free living style. This attracts the target audience as it is very natural and so it relates to the earthly appeal to show a very stylist unique album cover that connects the bright red lungs hung around her neck and the name of the album.