Beyond the toolbox: social media strategy
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Beyond the toolbox: social media strategy
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Beyond the toolbox: social media strategy
- 1. Beyond the Toolbox Christopher S. Penn @cspenn
- 2. I can skip right over this.
- 3. Fair Warning
- 4. What Today Is Not
- 5. A Lesson About Cameras
- 8. It’s not about tools... ...It’s about skill with tools.
- 10. Basics
- 11. Strategy
- 12. Work right to left Social Media Strategy Who What Why Network Content Objectives Who is going to be your target What content are you going to What are the overall business audience? create or curate to gain interest? objectives and goals? What self-identified characteristics Where will that content come from? How will you measure them? will you look for? What schedule will you use? What indicators will you use to What networks are they on? determine when something’s not Who will be responsible for content working and who makes that call? How will you build the network? creation? Download this PDF at http://cspenn.com/1s
- 13. Social Media’s Role (why)
- 14. Audience Social, Search, Prospects Advertising Leads Customers Email Evangelists
- 15. Network Types
- 16. Symmetric Asymmetric Relationships (who)
- 17. Short Form Long Form Content formats (what)
- 19. Audience Content
- 20. Audience 80 Content
- 21. 32,214 32,214 32,214 32,214 32,214 Audience 80 Content
- 22. 32,214 32,214 32,214 32,214 32,214 Audience 107 80 Content
- 23. Metcalfe’s Law
- 24. Metcalfe’s Law
- 25. Metrics
- 26. Goals
- 30. Connection
- 32. Buy something >> part Attend webinar er’s m usto The La Subscribe to blog on c dder o ffort f t or e Comm Subscribe to email tmen itment mmi (christ Download eBook of co ophers level Follow/Like socially penn.c asing Incre om) Visit a website
- 33. Zero Moment of Truth
- 34. are you there?
- 35. Influence
- 37. C Liking
- 38. Reciprocity
- 39. Social Proof
- 40. D Consistency
- 41. Authority
- 42. Scarcity
- 43. Compass
- 45. No magic wands
- 47. Adaptability
- 48. Case Study
- 53.
- 54.
- 55. C
- 56. D
- 63. To Recap
- 64. Basics Metrics Connection Compass Adaptability
- 65. The Core Lesson
- 66. It’s not about tools... ...It’s about skill with tools.
- 67. Resources
- 72. http://cspenn.com/book (no kindle needed)
- 73. Questions? Christopher Penn Director of Strategy, WhatCounts cspenn@gmail.com Twitter: @cspenn LinkedIn: cspenn.com/l Facebook: cspenn.com/f Web: christopherspenn.com