1. UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549
FORM 10-Q
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended December 31, 2003
OR
[] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 1-5097
JOHNSON CONTROLS, INC.
(Exact name of registrant as specified in its charter)
Wisconsin 39-0380010
(State of Incorporation) (I.R.S. Employer Identification No.)
5757 North Green Bay Avenue, P.O. Box 591, Milwaukee, WI 53201
(Address of principal executive office)
Registrant's telephone number, including area code: (414) 524-1200
Indicate by check mark whether the registrant (1) has filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days.
Yes X No
Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule
12b-2 of the Act). Yes X No
Indicate the number of shares outstanding of each of the issuer's classes of common
stock, as of the latest practicable date.
Class Outstanding at December 31, 2003*
Common Stock $.04 1/6 Par Value 188,551,068
* Reflects two-for-one stock split effective January 2, 2004.

2. JOHNSON CONTROLS, INC.
FORM 10-Q
December 31, 2003
REPORT INDEX
Page No.
PART I - FINANCIAL INFORMATION:
Item 1. Consolidated Financial Statements
Consolidated Statement of Financial Position at December 31, 2003,
September 30, 2003 and December 31, 2002 ........................................ 3
Consolidated Statement of Income for the Three-Month
Periods Ended December 31, 2003 and 2002 ....................................... 4
Consolidated Statement of Cash Flows for the Three-Month
Periods Ended December 31, 2003 and 2002 ....................................... 5
Notes to Consolidated Financial Statements ............................................ 6
Report of Independent Accountants ....................................................... 14
Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations ................................................................ 15
Item 3. Quantitative and Qualitative Disclosures About Market Risk ................ 21
Item 4. Controls and Procedures ......................................................................... 21
PART II - OTHER INFORMATION:
Item 1. Legal Proceedings ................................................................................... 21
Item 4. Results of Votes of Security Holders ...................................................... 21
Item 6. Exhibits and Reports on Form 8-K ......................................................... 22
SIGNATURES .......................................................................................................... 23
2

3. PART I. - FINANCIAL INFORMATION
ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS
JOHNSON CONTROLS, INC.
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
(in millions; unaudited)
December 31, September 30, December 31,
2003 2003 2002
ASSETS
Cash and cash equivalents $ 302.6 $ 136.1 $ 351.6
Accounts receivable - net 3,490.6 3,539.1 3,026.3
Costs and earnings in excess of billings on
uncompleted contracts 318.7 323.0 311.7
Inventories 845.6 825.9 781.2
Other current assets 792.6 796.2 680.3
Current assets 5,750.1 5,620.3 5,151.1
Property, plant and equipment - net 3,125.9 2,963.4 2,613.9
Goodwill - net 3,288.6 3,162.7 2,980.2
Other intangible assets - net 326.5 316.9 271.4
Investments in partially-owned affiliates 425.9 408.1 366.0
Other noncurrent assets 753.9 655.9 393.4
Total assets $ 13,670.9 $ 13,127.3 $ 11,776.0
LIABILITIES AND EQUITY
Short-term debt $ 717.6 $ 150.5 $ 615.5
Current portion of long-term debt 130.9 427.8 327.9
Accounts payable 3,253.1 3,329.3 2,676.3
Accrued compensation and benefits 477.6 546.3 422.0
Accrued income taxes 100.2 58.7 158.0
Billings in excess of costs and earnings
on uncompleted contracts 204.4 186.2 197.0
Other current liabilities 847.7 885.3 1,092.3
Current liabilities 5,731.5 5,584.1 5,489.0
Long-term debt 1,830.6 1,776.6 1,526.5
Postretirement health and other benefits 167.1 167.8 166.4
Minority interests in equity of subsidiaries 229.5 221.8 212.0
Other noncurrent liabilities 1,130.6 1,115.7 718.4
Shareholders' equity 4,581.6 4,261.3 3,663.7
Total liabilities and equity $ 13,670.9 $ 13,127.3 $ 11,776.0
The accompanying notes are an integral part of the financial statements.
3

4. JOHNSON CONTROLS, INC.
CONSOLIDATED STATEMENT OF INCOME
(in millions, except per share data; unaudited)
Three Months
Ended December 31,
2003 2002
Net sales
Products and systems* $ 5,520.0 $ 4,415.9
Services* 864.1 767.4
6,384.1 5,183.3
Cost of sales
Products and systems 4,802.1 3,790.3
Services 720.7 643.6
5,522.8 4,433.9
Gross profit 861.3 749.4
Selling, general and administrative expenses 599.5 501.5
Operating income 261.8 247.9
Interest income 1.9 2.0
Interest expense (27.2) (29.1)
Equity income 17.8 8.3
Miscellaneous - net (24.6) (2.4)
Other income (expense) (32.1) (21.2)
Income before income taxes and minority interests 229.7 226.7
Provision for income taxes 49.7 70.4
Minority interests in net earnings of subsidiaries 15.5 15.9
Net income $ 164.5 $ 140.4
Earnings available for common shareholders $ 162.7 $ 138.7
Earnings per share**
Basic $ 0.90 $ 0.78
Diluted $ 0.86 $ 0.74
* Products and systems consist of Automotive Group products and systems and Controls Group installed systems.
Services are Controls Group technical and facility management services.
** Per share amounts have been restated to reflect a two-for-one stock split (see Note 14).
The accompanying notes are an integral part of the financial statements.
4

5. JOHNSON CONTROLS, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(in millions; unaudited)
Three Months
Ended December 31,
2003 2002
Operating Activities
Net income $ 164.5 $ 140.4
Adjustments to reconcile net income to cash provided by operating activities
Depreciation 142.9 129.0
Amortization of intangibles 5.7 4.5
Equity in earnings of partially-owned affiliates, net of dividends received (4.4) (8.2)
Minority interests in net earnings of subsidiaries 15.5 15.9
Deferred income taxes 7.2 3.6
Gain on sale of long-term investment - (16.6)
Pension contributions in excess of expense - 4.7
Other 3.7 (5.7)
Changes in working capital, excluding acquisition of businesses
Receivables 191.1 249.8
Inventories 13.0 (10.1)
Other current assets 30.1 (32.3)
Accounts payable and accrued liabilities (378.7) (448.8)
Accrued income taxes 43.8 (28.5)
Billings in excess of costs and earnings on uncompleted contracts 13.6 3.8
Cash provided by operating activities 248.0 1.5
Investing Activities
Capital expenditures (203.6) (106.6)
Sale of property, plant and equipment 7.2 6.0
Acquisition of businesses, net of cash acquired (36.6) (218.9)
Proceeds from sale of long-term investment - 38.2
Changes in long-term investments (4.7) (1.9)
Cash used by investing activities (237.7) (283.2)
Financing Activities
Increase in short-term debt - net 567.3 509.6
Increase in long-term debt 1.1 -
Repayment of long-term obligations (423.9) (122.8)
Payment of cash dividends (5.4) (5.2)
Other 17.1 (10.3)
Cash provided by financing activities 156.2 371.3
Increase in cash and cash equivalents $ 166.5 $ 89.6
The accompanying notes are an integral part of the financial statements.
5

6. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
1. Financial Statements
In the opinion of the Company, the accompanying unaudited condensed consolidated
financial statements contain all adjustments (consisting of only normal recurring
accruals) necessary to present fairly the financial position, results of operations and
cash flows for the periods presented. These condensed financial statements should be
read in conjunction with the audited financial statements and notes thereto contained
in the Company's Annual Report to Shareholders for the year ended September 30,
2003. The September 30, 2003 Consolidated Statement of Financial Position is
derived from the audited financial statements. The results of operations for the three-
month period ended December 31, 2003 are not necessarily indicative of the results
which may be expected for the Company's 2004 fiscal year because of seasonal and
other factors. Certain prior period amounts have been reclassified to conform to the
current year’s presentation.
2. Stock-Based Compensation – Stock Options
Effective October 1, 2002, the Company voluntarily adopted the fair value
recognition provisions of Statement of Financial Accounting Standards (SFAS) No.
123, “Accounting for Stock-Based Compensation” and adopted the disclosure
requirements of SFAS No. 148, “Accounting for Stock-Based Compensation-
Transition and Disclosure – an amendment of FAS 123.” In accordance with SFAS
No. 148, the Company has adopted the fair value recognition provisions on a
prospective basis and, accordingly, the expense recognized in the three-month period
ended December 31, 2003 represents a pro rata portion of the 2004 and 2003 grants
which are earned over a three-year vesting period.
The following table illustrates the pro forma effect on net income and earnings per
share as if the fair value based method had been applied to all outstanding and
unvested awards in each period:
Three Months
Ended December 31,
(in millions) 2003 2002
Net income, as reported $164.5 $140.4
Add: Stock-based employee compensation expense
included in reported net income, net of related tax effects 3.6 0.5
Deduct: Total stock-based employee compensation expense
determined under fair value based method for all awards,
net of related tax effects (5.5) (3.4)
Pro forma net income $162.6 $137.5
Earnings per share*
Basic - as reported $0.90 $0.78
Basic - pro forma $0.89 $0.76
Diluted - as reported $0.86 $0.74
Diluted - pro forma $0.85 $0.73
*Per share amounts have been restated to reflect a two-for-one stock split (see Note 14).
6

7. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
3. Earnings Per Share
The following table reconciles the numerators and denominators used to calculate
basic and diluted earnings per share (EPS):
Three Months
Ended December 31,
(in millions) 2003 2002
Income Available to Common Shareholders
Net income $164.5 $140.4
Preferred stock dividends, net of tax benefit (1.8) (1.7)
Basic income available to common shareholders $162.7 $138.7
Net income $164.5 $140.4
Effect of dilutive securities:
Compensation expense, net of tax benefit, arising from
assumed conversion of preferred stock (0.1) (0.5)
Diluted income available to common shareholders $164.4 $139.9
Weighted Average Shares Outstanding*
Basic weighted average shares outstanding 181.0 177.9
Effect of dilutive securities:
Stock options 3.3 2.8
Convertible preferred stock 7.5 8.0
Diluted weighted average shares outstanding 191.8 188.7
*Weighted average shares outstanding have been restated to reflect a two-for-one stock split
(see Note 14). See also Note 4 regarding the conversion of the Series D Convertible
Preferred Stock.
4. Conversion of Preferred Stock
Effective December 31, 2003, the Company's Board of Directors authorized the
redemption of all the outstanding Series D Convertible Preferred Stock, held in the
Company's Employee Stock Ownership Plan (ESOP), and the trustee converted the
preferred stock into common shares in accordance with the terms of the preferred
stock certificate. The conversion resulted in the issuance of approximately 7.5
million common shares (on a post-split basis, see Note 14) and was accounted for
through a transfer from preferred stock to common stock and capital in excess of par
value. The conversion of $96 million of preferred shares held by the ESOP has been
reflected within Shareholders' Equity in the Consolidated Statement of Financial
Position as of December 31, 2003. The conversion of these shares will result in their
inclusion in the basic weighted average common stock outstanding amount used to
compute basic EPS. The conversion of preferred shares had previously been assumed
in the determination of diluted EPS, accordingly, the conversion had no impact on
diluted EPS in the first quarter of fiscal 2004 as compared to the comparable period
7

8. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
of the prior year. The Company's ESOP was financed with debt issued by the ESOP,
and the final ESOP debt payment was paid by the Company in December 2003.
5. Acquisition of Businesses
On October 31, 2002, the Company acquired VARTA AG’s Automotive Battery
Division, a major European automotive battery manufacturer headquartered in
Germany. The Varta Automotive Battery Division (Varta) consists of VARTA
Automotive GmbH and the 80% majority ownership in VB Autobatterie GmbH.
Restructuring reserves related to the Varta acquisition of approximately $18 million
were recorded. The majority of the reserves were established for severance costs
related to workforce reductions of approximately 235 employees. Approximately $2
million of severance costs, associated with workforce reductions of approximately 20
employees, have been incurred to date. The Varta restructuring activities are
expected to be completed within the current fiscal year. The purchase price allocation
may be subsequently adjusted to reflect final valuation studies. In the first quarter of
fiscal 2004, the Company made the final payment related to the Varta acquisition of
$36.6 million.
Effective September 1, 2000, the Company completed the acquisition of a Japanese
supplier of automotive seating. As part of this acquisition, a restructuring reserve of
approximately $54 million was recorded. The reserve was established for expected
severance costs as the Company eliminates certain non-core activities to focus on the
operation’s principal seating and interiors businesses. Seven plants and facilities
have been or will be closed as part of the restructuring plan, with resulting workforce
reductions of approximately 1,000 employees. Through December 31, 2003
approximately $29 million of severance costs associated with the restructuring plan
were paid or incurred, and approximately 600 employees separated from the
Company. In fiscal 2002, the Company recorded an adjustment to the restructuring
reserve of approximately $10 million which resulted in a decrease to the goodwill
assigned to the Automotive Group of approximately $6 million. The reserve balance
at December 31, 2003 of approximately $15 million represents remaining severance
payments to be made in accordance with underlying agreements.
6. Goodwill and Other Intangible Assets
The changes in the carrying amount of goodwill for the nine-month period ended
September 30, 2003 and the three-month period ended December 31, 2003 were as
follows:
8

9. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
Automotive Controls
(in millions) Group Group Total
Balance as of December 31, 2002 $2,554.9 $425.3 $2,980.2
Goodwill from business acquisitions 29.4 - 29.4
Currency translation 142.8 18.5 161.3
Other 0.5 (8.7) (8.2)
Balance as of September 30, 2003 2,727.6 435.1 3,162.7
Currency translation 101.3 18.0 119.3
Other 6.4 0.2 6.6
Balance as of December 31, 2003 $2,835.3 $453.3 $3,288.6
The Company’s other intangible assets, primarily from business acquisitions, are
valued based on independent appraisals and consisted of:
December 31, 2003 September 30, 2003 December 31, 2002
Gross Gross Gross
Carrying Accumulated Carrying Accumulated Carrying Accumulated
(in millions) Amount Amortization Net Amount Amortization Net Amount Amortization Net
Amortized intangible assets
Patented technology $219.2 $(75.5) $143.7 $215.1 $(71.5) $143.6 $215.6 $(61.9) $153.7
Unpatented technology 87.1 (9.1) 78.0 81.5 (7.4) 74.1 61.5 (5.0) 56.5
Customer relationships 84.3 (4.2) 80.1 78.4 (3.3) 75.1 42.5 (1.3) 41.2
Miscellaneous 10.8 (6.7) 4.1 10.7 (6.3) 4.4 10.2 (5.5) 4.7
Total amortized
intangible assets 401.4 (95.5) 305.9 385.7 (88.5) 297.2 329.8 (73.7) 256.1
Unamortized intangible assets
Trademarks 11.7 - 11.7 10.9 - 10.9 9.2 - 9.2
Pension asset 8.9 - 8.9 8.8 - 8.8 6.1 - 6.1
Total unamortized
intangible assets 20.6 - 20.6 19.7 - 19.7 15.3 - 15.3
Total intangible assets $422.0 $(95.5) $326.5 $405.4 $(88.5) $316.9 $345.1 $(73.7) $271.4
Amortization of other intangible assets for the three-month periods ended December
31, 2003 and 2002 was $6 million and $5 million, respectively. Excluding the impact
of any future acquisitions, the Company anticipates annual amortization of other
intangible assets will approximate $23 million for each of the next five years.
7. Guarantees
At December 31, 2003, the Company had guaranteed certain financial liabilities, the
majority of which relate to debt and lease obligations of unconsolidated affiliates.
The term of each of the guarantees is equal to the remaining term of the underlying
debt or lease, which ranges from one to two years. Payment by the Company would
be required upon default by the unconsolidated affiliate. The maximum amount of
9

10. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
future payments which the Company could be required to make under these
guarantees at December 31, 2003 was $2 million.
The Company has guaranteed the residual value related to the Company aircraft
accounted for as synthetic leases. The guarantees extend through the maturity of each
respective underlying lease in September 2006. In the event the Company exercised
its option not to purchase the aircraft for the remaining obligations at the scheduled
maturity of the leases, the Company has guaranteed the majority of the residual
values, not to exceed $53 million in aggregate. The Company has recorded a liability
of approximately $6 million within other noncurrent liabilities and a corresponding
amount within other noncurrent assets in the Consolidated Statement of Financial
Position relating to the Company’s obligation under the guarantees. These amounts
are being amortized over the life of the guarantees.
8. Product Warranties
The Company provides warranties to certain of its customers depending upon the
specific product and terms of the customer purchase agreement. Most of the
Company’s product warranties are customer specific. A typical warranty program
requires replacement of defective products within a specified time period from the
date of sale. The Company records an estimate for future warranty-related costs
based on actual historical return rates. Based on analysis of return rates and other
factors, the warranty provisions are adjusted as necessary. While warranty costs have
historically been within calculated estimates, it is possible that future warranty costs
could exceed those estimates. The Company’s product warranty liability is included
in other current liabilities in the Consolidated Statement of Financial Position.
The changes in the carrying amount of total product warranty liability for the three-
month period ended December 31, 2003 were as follows:
(in millions)
Balance as of September 30, 2003 $70.7
Accruals for warranties issued during the period 9.7
Accruals related to pre-existing warranties
(including changes in estimates) (5.6)
Settlements made (in cash or in kind) during the period (9.7)
Currency translation 1.4
Balance as of December 31, 2003 $66.5
9. Inventories
Inventories are valued at the lower of cost or market. Cost is determined using the
last-in, first-out (LIFO) method for most inventories at domestic locations. The cost
of other inventories is determined on the first-in, first-out (FIFO) method. Finished
10

11. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
goods and work-in-process inventories include material, labor and manufacturing
overhead costs. Inventories were comprised of the following:
December 31, September 30, December 31,
(in millions) 2003 2003 2002
Raw materials and supplies $461.0 $435.5 $402.1
Work-in-process 108.7 105.8 105.5
Finished goods 302.6 310.9 303.7
FIFO inventories 872.3 852.2 811.3
LIFO reserve (26.7) (26.3) (30.1)
Inventories $845.6 $825.9 $781.2
10. Comprehensive Income
Comprehensive income is defined as the sum of net income and all other non-owner
changes in equity, including foreign currency translation, unrealized gains and losses
on equity securities, realized and unrealized gains and losses on derivatives and
minimum pension liability adjustments. Comprehensive income for the three-month
periods ended December 31, 2003 and 2002 was $313 million and $178 million,
respectively. The difference between comprehensive income and net income for the
periods presented principally represents foreign currency translation adjustments
(CTA). Specifically, in the current quarter $151 million of comprehensive income
was related to CTA versus $45 million in the prior year period. The current quarter
CTA increase from the prior year primarily relates to the 20% strengthening of the
euro year-over-year.
The Company has foreign currency-denominated debt obligations and cross-currency
interest rate swaps which are designated as hedges of net investments in foreign
subsidiaries. Gains and losses, net of tax, attributable to these hedges are deferred as
CTA within the accumulated other comprehensive income (loss) account. A net loss
of approximately $38 million and $16 million was recorded for the three-month
periods ending December 31, 2003 and 2002, respectively.
11. Segment Information
The Company has two operating segments, the Automotive Group and the Controls
Group, which also constitute its reportable segments. The Automotive Group designs
and manufactures products for motorized vehicles. The segment supplies interior
systems and batteries for cars, light trucks and vans. The Controls Group provides
facility systems and services including comfort, energy and security management for
the non-residential buildings market. Financial information relating to the
Company’s reportable segments were as follows:
11

12. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
Three months
Ended December 31,
(in millions) 2003 2002
Sales
Automotive Group $4,977.2 $3,941.4
Controls Group 1,406.9 1,241.9
Total $6,384.1 $5,183.3
Operating Income
Automotive Group $207.2 $196.1
Controls Group 54.6 51.8
Total $261.8 $247.9
12. Income Taxes
The provision for income taxes is determined by applying an estimated annual
effective income tax rate to income before income taxes. The rate is based on the
most recent annualized forecast of pretax income, permanent book/tax differences and
tax credits. It also includes the effect of any valuation allowance expected to be
necessary at the end of the year. The Company’s estimated annual effective tax rate
declined to 29% from 31% for the prior year due to continuing global tax planning
initiatives. The current quarter rate further benefited from a $17 million favorable tax
settlement related to prior periods (1991-1996), resulting in an effective tax rate for
the quarter of 21.6%.
13. Contingencies
The Company is involved in a number of proceedings relating to environmental
matters. Although it is difficult to estimate the liability related to these environmental
matters, the Company believes that these matters will not have a materially adverse
effect upon its capital expenditures, earnings or competitive position.
Additionally, the Company is involved in a number of product liability and various
other suits incident to the operation of its businesses. Insurance coverages are
maintained and estimated costs are recorded for claims and suits of this nature. It is
management's opinion that none of these will have a materially adverse effect on the
Company's financial position, results of operations or cash flows.
14. Stock Split
On November 19, 2003, the Company's Board of Directors declared a two-for-one
split of the Company’s common stock payable January 2, 2004 to shareholders of
record on December 12, 2003. All share and per share amounts disclosed in this
document have been restated to reflect the two-for-one stock split. The stock split
resulted in the issuance of approximately 90.5 million additional shares of common
12

13. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
stock. In connection with the stock split, the par value of the common stock was
changed from $.16 2/3 per share to $.04 1/6 per share.
13

15. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS
Comparison of Operating Results for the Three-Month Periods ended December 31,
2003 and December 31, 2002
Sales
Consolidated net sales in the first quarter of fiscal 2004 were $6.4 billion, rising 23%
above the prior year period sales of $5.2 billion. Double-digit growth was achieved by
both the Automotive Group and the Controls Group.
Automotive Group
Automotive Group sales in the first quarter of fiscal 2004 grew 26% to $5.0 billion from
$3.9 billion in the prior year. Segment sales were up significantly in both North America
and Europe.
Sales in North America increased 19% over the prior year. Interior systems sales were up
22% in the current quarter, surpassing the domestic industry production increase of 1%.
The strong performance resulted from a high level of new interiors business with a variety
of automakers and the Company’s involvement in platforms where demand year-over-year
was above the industry average. Sales and unit shipments of automotive batteries
approximated the prior year level.
Segment sales in Europe for the current year rose 44% above the comparable prior year
period. Excluding the impact of currency translation and acquisitions, European sales
were up 17%. The growth, which compares favorably to a slight decline in European
industry production, was primarily attributable to the launch of new interiors business in
the current year.
Sales in Asia and South America, which represent less than 10% of total segment sales,
declined in comparison to the prior year, with lower volumes in Japan offsetting the
positive impact of new business in South America.
Controls Group
Controls Group sales in the current period were $1.4 billion, 13% above the $1.2 billion in
the prior year period. Excluding the impact of currency translation, segment sales were up
6% over the prior year.
North American sales were 13% above the prior year. Sales of installed systems contracts
grew 16%, with increased business in both the construction and existing buildings markets.
Service sales were up 12%, primarily attributable to higher volumes of technical services
and new facility management business.
Excluding the positive effects of currency translation, segment sales in Europe were
approximately 6% lower compared with the prior year. Increases in technical service
activity were offset by lower volumes of facility management activity and installed
systems.
15

16. Sales in Asia, which represent less than 10% of segment revenue, were above the prior
year, primarily attributable to the favorable impact of currency translation.
Operating Income
Consolidated operating income for the first quarter of fiscal 2004 was $262 million, up 6%
from the prior year’s $248 million. Both of the Company’s operating segments reported
higher operating earnings in the quarter. Operating margins were somewhat diluted by
stock-based employee compensation expense of $19 million, attributable to a 23% increase
in the market price of the Company’s stock in the quarter.
Automotive Group
Automotive Group operating income was $207 million, 6% above the prior year period.
The segment benefited from higher gross profits in North America and Europe, somewhat
offset by higher selling, general and administrative (SG&A) expenses in all regions. In
North America, gross profit was up due to increased volumes of interior systems and cost
improvements within the automotive battery business. The significant increase in
European gross profit was attributable to higher volumes associated with interior systems
and the benefit of continued cost savings initiatives. Gross profit increases in both regions
were achieved despite higher launch costs relating to the execution of a record level of new
business. The segment’s increased SG&A expenses reflect currency translation and
higher engineering costs.
Controls Group
Controls Group operating income in the first quarter of the current year was $55 million,
5% higher than the prior year, despite costs associated with growth investments due to an
expansion in the service workforce. Gross profit was up in North America, primarily the
result of higher volumes. Excluding the impact of currency translation, European gross
profit declined slightly in comparison to the prior year due to lower volumes. SG&A
expenses were up, primarily due to currency translation and increased pension and health
care costs.
Full Year Outlook
The Company has adjusted its full-year sales outlook to reflect the stronger than originally
anticipated euro, increasing its assumed exchange rate from $1.10 to $1.20. Management
now expects full-year consolidated sales to exceed the prior year by 13% to 15%. For the
Automotive Group, sales are expected to be 13% to 18% above the prior year. This
outlook assumes North American and European vehicle production levels will be flat to
slightly higher in comparison to the prior year. Controls Group sales are projected to
increase 5% to 10% above the prior year, with full year sales currently anticipated to be at
the high end of the range. The estimate anticipates double-digit growth in systems
installation, technical services and facility management services in the commercial market
through market share expansion.
Certain of the Company’s Japanese subsidiaries have defined benefit pension plans
established under the Japanese Welfare Pension Insurance Law. Recent amendments to
the laws that govern pension arrangements will allow the transfer of certain pension
obligations and related plan assets to the Japanese government. The Company’s Japanese
16

17. subsidiaries are currently performing the steps of a process that will enable them to
complete the transfers. The transfers are expected to result in a non-cash settlement gain
of approximately $70-85 million in the second or third quarter of fiscal 2004. The
resulting gain is dependent on several factors, including currency exchange and interest
rates and the value of plan assets on the transfer date. In accordance with accounting
principles generally accepted in the United States of America (U.S. GAAP), the gain will
be reported in the Company’s Consolidated Statement of Income as a reduction of
operating expenses upon completion of the transfers.
The Company expects to incur incremental operating expenses of approximately $80
million in the second quarter of fiscal 2004, reflecting its decision to accelerate cost
structure improvement actions. The actions primarily relate to workforce reductions and
plant consolidations. The majority of the actions will concentrate on Automotive Group
operations in Europe as the Company focuses on significantly improving profitability in
the region in future years. A modest portion of the actions will involve Controls Group
activities.
The Company anticipates double-digit growth in consolidated operating income for 2004.
For the Automotive Group, management has adjusted the segment’s full-year operating
margin percentage from level with the prior year to level to slightly lower. The revision
relates to the net impact of the stronger euro on consolidated margins, incremental stock-
based employee compensation costs and accelerated cost reduction expenses, offset by the
expected Japanese pension settlement gain. The Company continues to anticipate that the
benefit of operating improvement initiatives in Europe will result in a significantly higher
operating margin percentage of approximately three percent for the full year, excluding the
impact of incremental cost reduction programs. For the Controls Group, management
expects operating margin as a percentage of sales to be slightly below the prior year level,
rather than comparable, due to the impact of the stronger euro on consolidated margins,
incremental stock-based employee compensation costs and accelerated cost reduction
expenses.
Orders for installed control systems in the first quarter were above the prior year for
performance contracting in the domestic market. Strong domestic market sectors included
education, government and health care. The new construction market remained weak in all
regions except Japan.
The Controls Group backlog relates to its installed systems and technical service activity,
accounted for using the percentage-of-completion method. At December 31, 2003, the
unearned backlog to be executed within the next year was $1.75 billion, 6% above the prior
year level of $1.65 billion, despite the high level of sales in the quarter.
Other Income/Expense
Net interest expense in the current period decreased from the prior year primarily as a
result of higher levels of capitalized interest compared to the prior year and the current
quarter’s lower interest rate environment. Management expects net interest expense for
fiscal year 2004 to be between $105 and $110 million. Equity income for the three months
ended December 31, 2003 increased approximately $10 million year-over-year due to
higher earnings at certain Automotive Group joint ventures in China resulting from
17

18. strong revenue and earnings growth in the quarter. Miscellaneous – net expense in the
current quarter was up approximately $22 million from the prior year period. The increase
reflects a $17 million gain included in the prior year related to the conversion and
subsequent disposition of the Company’s investment in Donnelly Corporation, which was
merged with Magna International in October 2002. In addition, the current year includes
higher foreign currency related losses.
Provision for Income Taxes
The effective income tax rate for the first quarter of fiscal 2004 was 21.6% compared with
31.0% for the prior year period. The decrease was due to global tax planning initiatives
and a tax settlement of $17 million received in the current quarter related to prior periods
(1991-1996). The Company anticipates the fiscal year 2004 effective tax rate to be 29.0%
(excluding the tax benefit related to the current quarter’s favorable tax settlement)
compared with 31.0% in fiscal year 2003 as a result of the Company’s continued efforts in
global tax planning initiatives.
Minority Interests in Net Earnings of Subsidiaries
Minority interests in net earnings of subsidiaries in the current quarter were comparable
with the prior year. Management has increased its full-year estimate for minority interest
in net earnings of subsidiaries to approximately $70 to $75 million compared to its
previous estimate range of $62 to $67 million. The increase is attributable to higher
operating income anticipated at certain Automotive Group joint ventures.
Net Income
Net income for the three months ended December 31, 2003 was $165 million, 17% above
the prior year’s $140 million. The increased earnings were a result of higher operating and
equity income, reduced net interest expense and a lower effective income tax rate, partially
offset by higher miscellaneous – net expense. Diluted earnings per share for the three
months ended December 31, 2003 were $0.86, up 16% from $0.74 in the comparable prior
year period. All per share amounts reflect a two-for-one stock split effective January 2,
2004.
Comparison of Financial Condition
Working Capital and Cash Flow
Working capital, excluding cash and debt, of $565 million at December 31, 2003 was $86
million higher than at the fiscal year-end and $311 million higher than one year ago. The
increase from year-end was due to lower accounts payable and accrued compensation and
benefits at December 31, 2003. The increase from one year ago primarily reflects higher
accounts receivable and other current assets and lower other current liabilities, partially
offset by higher accounts payable.
Cash provided by operating activities was $247 million higher in the three-month period
ended December 31, 2003 compared to December 31, 2002. The increase primarily
18

19. relates to higher net income and favorable changes in working capital compared to the
prior year period.
The Company uses cross-currency interest rate swaps and foreign denominated debt to
hedge portions of its net investments in foreign operations. Certain of these swaps
matured during the current quarter, with the Company paying $143 million upon
settlement. These payments are reflected as financing activities in the Consolidated
Statement of Cash Flows.
Capital Expenditures
Capital spending for property, plant and equipment for the three-month period ended
December 31, 2003 was $204 million, up $97 million from the comparable prior year
period. The majority of the current quarter spending was attributable to the Automotive
Group. Management has increased its estimate of fiscal 2004 capital expenditures to $700
to $750 million. The increase reflects a stronger euro assumption, additional complexity
associated with several new programs and revised timing of costs for certain major
programs.
Capitalization
Total capitalization of $7.3 billion at December 31, 2003 included short-term debt of $0.7
billion, long-term debt (including the current portion) of $2.0 billion and shareholders'
equity of $4.6 billion. The Company’s total capitalization at September 30, 2003 and
December 31, 2002 was $6.6 billion and $6.1 billion, respectively. Total debt as a
percentage of total capitalization at December 31, 2003 was 37%, compared with 36% at
fiscal year-end and 40% one year ago. The current quarter’s increase in the ratio of debt to
total capitalization primarily relates to higher capital spending in support of future,
incremental automotive business and seasonal working capital outflows. In December
2003 the Company filed a $1.5 billion universal shelf registration statement, under which
the Company can issue a variety of debt and equity instruments, with the Securities and
Exchange Commission.
The Company believes its capital resources and liquidity position at December 31, 2003
were adequate to meet projected needs. Requirements for working capital, capital
expenditures, dividends, debt maturities and any potential acquisitions in fiscal 2004 will
continue to be funded from operations, supplemented by short- and long-term borrowings,
if required.
Guarantees and Off-Balance Sheet Arrangements
In the ordinary course of business, the Company utilizes accounts receivable factoring
arrangements in countries where programs of this type are typical. Under these
arrangements, the Company may sell certain of its trade accounts receivable to financial
institutions. The arrangements, in virtually all cases, do not contain recourse provisions
against the Company for its customers’ failure to pay. At December 31, 2003 the
Company had sold $247 million of foreign currency trade accounts receivable. The
Company’s use of these arrangements has not been a material source of liquidity for the
Company. Management does not consider these arrangements to be an important part of
its future financing plans.
19

20. Future Accounting Changes
In December 2003, the FASB issued SFAS No. 132 (revised 2003), “Employers’
Disclosures about Pensions and Other Postretirement Benefits – an amendment of FASB
Statements No. 87, 88 and 106.” The statement requires employers to provide additional
disclosures regarding the assets, obligations, cash flows and net periodic benefit cost of
defined benefit pension plans and other defined benefit postretirement plans. The new
disclosure requirements are effective for the Company beginning with the quarter ending
March 31, 2004, with a delayed effective date for certain disclosures. The Company is
currently evaluating the effect of this pronouncement on its financial statement disclosures.
In December 2003, the Medicare Prescription Drug, Improvement and Modernization Act
of 2003 (the “Act”) introduced a prescription drug benefit under Medicare, as well as, a
federal subsidy to sponsors of retiree health care benefit plans. In January 2004, the FASB
issued FASB Staff Position (“FSP”) No. FAS 106-1, “Accounting and Disclosure
Requirements Related to the Medicare Prescription Drug, Improvement and Modernization
Act of 2003.” This FSP permits a sponsor of a postretirement health care plan that provides
a prescription drug benefit to make a one-time election to defer accounting for the effects of
the Act if there is insufficient data, time or guidance available to ensure appropriate
accounting. The FSP is effective for the Company’s second fiscal quarter. The Company
is currently evaluating the impact the Act and the FSP may have on its postretirement
health care plan and its financial position, results of operations and cash flows.
Cautionary Statements for Forward-Looking Information
The Company has made forward-looking statements in this document that are subject to
risks and uncertainties. Forward-looking statements include information concerning
possible or assumed future risks and may include words such as “believes,” “expects,”
“anticipates,” “projects” or similar expressions. For those statements, the Company
cautions that numerous important factors, including industry vehicle production levels, U.S.
dollar exchange rates and those discussed elsewhere in this document and in the
Company’s Form 8-K filing (dated January 7, 2004), could affect the Company’s actual
results and could cause its actual consolidated results to differ materially from those
expressed in any forward-looking statement made by, or on behalf of, the Company.
Other Financial Information
The interim financial information included in this 10-Q Report has not been audited by
PricewaterhouseCoopers LLP (PwC). In reviewing such information, PwC has applied
limited procedures in accordance with professional standards for reviews of interim
financial information. Accordingly, you should restrict your reliance on their reports on
such information. PwC is not subject to the liability provisions of Section 11 of the
Securities Act of 1933 for their reports on the interim financial information because such
reports do not constitute “reports” or “parts” of the registration statements prepared or
certified by PwC within the meaning of Sections 7 and 11 of the Securities Act of 1933.
20

21. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT
MARKET RISK
For the three-month period ended December 31, 2003, the Company did not experience any
adverse changes in market risk exposures that materially affect the quantitative and
qualitative disclosures presented in the Company's Annual Report to Shareholders for the
year ended September 30, 2003.
ITEM 4. CONTROLS AND PROCEDURES
As of the end of the period covered by this report, the Company’s management, including
the Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the
effectiveness of disclosure controls and procedures. Based upon that evaluation, the Chief
Executive Officer and the Chief Financial Officer concluded that such disclosure controls
and procedures were effective in alerting them on a timely basis to material information
relating to the Company required to be included in the Company’s periodic filings under
the Exchange Act.
There have been no changes in the Company’s internal controls over financial reporting, or
in factors that could significantly affect internal controls over financial reporting,
subsequent to the date of the evaluation.
PART II. - OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
There have been no significant changes in status since the last Report.
ITEM 4. RESULTS OF VOTES OF SECURITY HOLDERS
The registrant held its Annual Meeting of Shareholders on January 28, 2004. Proxies for
the meeting were solicited pursuant to Regulation 14; there was no solicitation in
opposition to management’s nominees for directors as listed in the Proxy Statement, and
all such nominees (Robert L. Barnett, Willie D. Davis, Jeffrey A. Joerres and Richard F.
Teerlink) were elected. Of the 79,780,413 shares voted, at least 76,043,476 shares granted
authority to vote for these directors and no more than 3,736,937 shares withheld such
authority.
The retention of PricewaterhouseCoopers LLP as auditors was approved by the
shareholders with 76,660,162 shares voted for such appointment, 2,583,158 shares voted
against and 537,093 shares abstained.
The ratification of the Long-Term Performance Plan was approved by shareholders with
63,675,001 shares voted for ratification, 6,291,096 shares voted against ratification,
982,000 shares abstained and a broker non-vote of 8,832,316 shares.
21

22. The ratification of the Executive Incentive Compensation Plan was approved by
shareholders with 62,385,400 shares voted for ratification, 7,433,930 shares voted against
ratification, 1,128,767 shares abstained and a broker non-vote of 8,832,316 shares.
The ratification of the 2003 Stock Plan for Outside Directors was approved by
shareholders with 64,241,763 shares voted for ratification, 5,565,681 shares voted against
ratification, 1,140,653 shares abstained and a broker non-vote of 8,832,316 shares.
The approval of the 2001 Restricted Stock Plan amendment was approved by shareholders
with 62,164,978 shares voted for ratification, 7,606,592 shares voted against ratification,
1,176,527 shares abstained and a broker non-vote of 8,832,316 shares.
ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K
(a) Exhibits
Reference is made to the separate exhibit index contained on page 24 filed
herewith.
(b) The following Form 8-K’s were filed from the date of the Company’s
Annual Report on Form 10-K, filed December 4, 2003, or thereafter
through the date of this report:
(i) The Company filed a Form 8-K on January 22, 2004 to disclose
the Company’s financial results for the first quarter of fiscal 2004.
(ii) A Form 8-K was filed January 7, 2004 to take advantage of the
“safe harbor” provisions of the Private Securities Litigation
Reform Act of 1995 and to provide updated disclosure of the
factors that could affect any forward-looking statements made by,
or on behalf of, the Company.
22

23. SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this Report to be signed on its behalf by the undersigned thereunto duly
authorized.
JOHNSON CONTROLS, INC.
Date: February 6, 2004 By: /s/ Stephen A. Roell
Stephen A. Roell
Senior Vice President and
Chief Financial Officer
23

24. JOHNSON CONTROLS, INC.
INDEX TO EXHIBITS
Exhibit No. Description
3.(i) Articles of Amendment to Restated Articles of Incorporation of Johnson
Controls, Inc., filed and effective December 12, 2003, filed herewith.
3.(ii) Composite of Restated Articles of Incorporation of Johnson Controls, Inc., as
amended through December 12, 2003, filed herewith.
10.F Johnson Controls, Inc., Executive Incentive Compensation Plan, Deferred
Option, Qualified Plan, as amended and restated effective October 1, 2003,
incorporate herein by reference to Exhibit C to the Definitive Proxy Statement of
Johnson Controls, Inc. filed on Schedule 14A on December 4, 2003 (Commission
File No. 1-5097).
10.G Johnson Controls, Inc., Long-Term Performance Plan, as amended and restated
effective October 1, 2003, incorporated herein by reference to Exhibit B to the
Definitive Proxy Statement of Johnson Controls, Inc. filed on Schedule 14A on
December 4, 2003 (Commission File No. 1-5097).
10.O Johnson Controls, Inc., 2001 Restricted Stock Plan, as amended and restated
effective October 1, 2003, incorporate herein by reference to Exhibit E to the
Definitive Proxy Statement of Johnson Controls, Inc. filed on Schedule 14A on
December 4, 2003 (Commission File No. 1-5097).
10.S Johnson Controls, Inc., 2003 Stock Plan for Outside Directors, effective October
1, 2003, incorporate herein by reference to Exhibit D to the Definitive Proxy
Statement of Johnson Controls, Inc. filed on Schedule 14A on December 4, 2003
(Commission File No. 1-5097).
12 Statement Regarding Computation of Ratio of Earnings to Fixed Charges for the
Three Months Ended December 31, 2003.
15 Letter of PricewaterhouseCoopers LLP, Independent Accountants, dated
February 6, 2004, relating to Financial Information.
31.1 Certification by the Chief Executive Officer pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.
31.2 Certification by the Chief Financial Officer pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002.
32 Certification of Periodic Financial Report by the Chief Executive Officer and
Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of
2002.
24

25. Exhibit 3.(i)
ARTICLES OF AMENDMENT
OF
JOHNSON CONTROLS, INC.
Pursuant to the provisions of Section 180.1006 of the Wisconsin Business
Corporation Law, the undersigned officer of Johnson Controls, Inc., a corporation
organized and existing under and by virtue of the laws of the State of Wisconsin (the
“Corporation”):
FIRST: The name of the Corporation is Johnson Controls, Inc.
SECOND: The introductory paragraph of Article III of the Corporation’s
Restated Articles of Incorporation is amended to read in its entirety as follows:
The aggregate number of shares which this Corporation has
authority to issue is 602,000,000 shares, consisting of 600,000,000 shares of
class of designated quot;Common Stockquot; of the par value of $0.04-1/6 per share and
2,000,000 shares of class designated quot;Preferred Stockquot; of the par value of $1.00
per share. Any and all such shares of Common Stock and Preferred Stock may
be issued for such consideration, not less than the par value thereof, as shall be
fixed from time to time by the Board of Directors. Any and all such shares so
issued, the full consideration for which has been paid or delivered, shall be
deemed fully paid stock and shall not be liable to any further call or assessment
thereon, and the holders of such share shall not be liable for any further
payments except as otherwise provided by applicable Wisconsin Statutes.
Notwithstanding any other provision hereof, the Board of Directors shall have no
authority to cause any shares of Preferred Stock to be issued if, as a result of
such issuance, the aggregate amount payable in the event of voluntary or
involuntary liquidation on all shares of Preferred Stock outstanding would exceed
$100,000,000.
At the close of business on December 12, 2003, the effective date of this
Amendment (the “Record Date”), each share of Common Stock outstanding or
held in treasury immediately prior to the Record Date shall be changed into two
shares of said Common Stock (the “Stock Split”). Stock certificates evidencing
shares of Common Stock outstanding or held in treasury on the Record Date
shall continue to evidence the same number of shares that such certificates
evidenced prior to the Record Date and the additional shares issuable as a result
of such change of each share into two shares shall be evidenced by new
certificates distributed on or about January 2, 2004 to persons who are at the
close of business on the Record Date the holders of record of Common Stock.
The preferences, limitations and relative rights of each class shall be as follows:
All subsequent paragraphs to the introductory paragraph of Article III of the
Corporation’s Restated Articles of Incorporation remain in full force.
25

26. THIRD: The foregoing amendment provides for change of issued
shares as set forth therein.
FOURTH: The foregoing amendment was adopted by the Board of
Directors of the Corporation on November 19, 2003. Shareholder approval of the
foregoing amendment was not required.
FIFTH: The foregoing amendment was adopted in accordance with
Section 180.1002 of the Wisconsin Statutes.
SIXTH: The foregoing amendment shall be effective at the close of
business on December 12, 2003.
Executed in Milwaukee, Wisconsin, on the 12th day of December, 2003.
JOHNSON CONTROLS, INC.
By: /s/ John P. Kennedy
John P. Kennedy, Senior Vice
President, Secretary and General
Counsel
SUBSCRIBED AND SWORN to
before me this 12th day of December, 2003.
/s/ Ann E. Alt
Notary Public, State of Wisconsin
Commission Expires: 1-25-2004
This instrument was drafted by and should be returned to John P. Kennedy, Esq., of Johnson Controls, Inc., 5757 N.
Green Bay Avenue, P.O. Box 591, Milwaukee, Wisconsin 53201-0591.
26

27. Exhibit 3(ii)
RESTATED ARTICLES OF INCORPORATION
OF
JOHNSON CONTROLS, INC.
Pursuant to the authority and provisions of Chapter 180 of the Wisconsin Statutes, the existing Articles of
Incorporation are hereby amended, superseded and restated to read as follows:
ARTICLE I
Name
The name of the corporation is Johnson Controls, Inc.
ARTICLE II
Purpose
The corporation is organized for the purpose of any lawful activity within the purposes for which corporations
may be organized under the Wisconsin Business Corporation Law, Chapter 180 of the Wisconsin Statues, including
(without in any manner limiting by the following enumeration the generality of the foregoing) the manufacture, sale
and installation of, and dealing in, automatic temperature and humidity controls for heating, cooling, ventilating, air-
conditioning and industrial processing.
ARTICLE III
Authorized Shares
The aggregate number of shares which this Corporation has authority to issue is 602,000,000* shares, consisting of
600,000,000 shares of class of designated quot;Common Stockquot; of the par value of $0.04-1/6 per share and 2,000,000
shares of class designated quot;Preferred Stockquot; of the par value of $1.00 per share. Any and all such shares of
Common Stock and Preferred Stock may be issued for such consideration, not less than the par value thereof, as
shall be fixed from time to time by the Board of Directors. Any and all such shares so issued, the full consideration
for which has been paid or delivered, shall be deemed fully paid stock and shall not be liable to any further call or
assessment thereon, and the holders of such share shall not be liable for any further payments except as otherwise
provided by applicable Wisconsin Statutes. Notwithstanding any other provision hereof, the Board of Directors
shall have no authority to cause any shares of Preferred Stock to be issued if, as a result of such issuance, the
aggregate amount payable in the event of voluntary or involuntary liquidation on all shares of Preferred Stock
outstanding would exceed $100,000,000. The preferences, limitations and relative rights of each class shall be as
follows:
*(Amendment filed and effective December 12, 2003)
(A) Preferred Stock
(1) Series of Preferred Stock
The Board of Directors shall (have) authority to divide the Preferred Stock into series, and shall determine and fix
the relative rights and preferences of the shares of any series so established prior to the issuance thereof, but only
with respect to:
(a) The rate of dividend and the date from which such dividends shall be cumulative;
(b) The price at and the terms and conditions on which shares may be redeemed;
(c) The amount payable upon shares in the event of voluntary or involuntary liquidation;
(d) Sinking fund provisions for the redemption or purchase of share;
27

28. (e) The terms and conditions on which shares may be converted into shares of Common Stock, if the shares or
any series are issued with the privilege of conversion.
(f) Voting rights, if any.
Except as to the matters expressly set forth above in this Paragraph (1), all series of the Preferred Stock of the
corporation, whenever designated and issued, shall have the same preferences, limitations and relative rights and
shall rank equally, share ratably and be identical in all respects as to all matters.
All shares of any one series of Preferred Stock hereinabove authorized shall be alike in every particular, and
each series thereof shall be distinctively designated by letter or descriptive words or figures.
(2) Dividends
The holders of Preferred Stock shall be entitled to receive dividends at the rate per annum specified as to each series
pursuant to Paragraph (1), and no more, payable quarterly on the last day of March, June, September, and December
in each year for the respective calendar quarter ending on such dates (quot;Dividend Periodsquot;) out of the unreserved
earned surplus of the corporation or out of any capital surplus legally available for the payment of such dividends,
when and as declared by the Board of Directors. Such dividends shall accrue on each share of Preferred Stock from
the first day of the Dividend Period in which such share is issued or from such other date as the Board of Directors
may fix for this purpose pursuant to Paragraph (1). All dividends on Preferred Stock shall be cumulative so that if
the corporation shall not pay or set apart for payment the dividend, or any part thereof, for any Dividend Period, on
the Preferred Stock then issued and outstanding, such deficiency in the dividend on the Preferred Stock shall
thereafter be fully paid or declared and set apart for payment, but without interest before any dividend shall be paid
or declared and set apart for payment on the Common Stock. The holders of Preferred Stock shall not be entitled to
participate in any other or additional earnings or profits of the corporation, except for such premiums, if any, as may
be payable in case of redemption, liquidation, dissolution or winding up.
Any dividend paid upon the Preferred Stock at a time when any accrued dividends for any prior Dividend Period are
delinquent shall be expressly declared to be in whole or partial payment of the accrued dividends to the extent
thereof, beginning with the earliest Dividend Period for which dividends are then wholly or partly delinquent, and
shall be so designated to each shareholder to whom payment is made.
No dividends shall be paid upon any shares of any series of Preferred Stock of the corporation for a current
Dividend Period unless there shall have been paid or declared and set apart for payment dividends required to be
paid to the holders of each other series of Preferred Stock for all past Dividend Periods of such other series. If any
dividends are paid on any of the Preferred Stock with respect to any past Dividend Period at any time when less
than the total dividends then accumulated and payable for all past Dividend Periods on all of the Preferred Stock
then outstanding are to be paid or declared and set apart for payment, then the dividends being paid shall be paid on
each series of Preferred Stock in proportions that the dividends than accumulated and payable on each series for all
past Dividend Periods bear to the total dividends then accumulated and payable for all such past Dividend Periods
on all outstanding Preferred Stock.
(3) Liquidation, Dissolution or Winding Up
In case of voluntary or involuntary liquidation, dissolution or winding up of the corporation, the holders of
each series of Preferred Stock shall be entitled to receive out of the assets of the corporation in money or money's
worth the amount specified pursuant to Paragraph (1) with respect to that series of Preferred Stock, together with all
accrued but unpaid dividends thereon (whether or not earned or declared), before any of such assets shall be paid or
distributed to holders of Common Stock. In case of voluntary or involuntary liquidation, dissolution or winding up
of the corporation, if the assets shall be insufficient to pay the holders of all of the series of Preferred stock then
outstanding the full amounts to which they may be entitled, the holders of each outstanding series shall share ratably
in such assets in proportion to the amounts which would be payable with respect to such series if all amounts
payable thereon were paid in full. The consolidation or merger of the corporation with or into nay restoration, or a
28

29. sale of all or any part of its assets, shall not be deemed a liquidation, dissolution or winding up of the corporation
within the meaning of this paragraph.
(4) Redemption
Except as otherwise provided with respect to a particular series pursuant to Paragraph (1), the following
general redemption provisions shall apply to each series of Preferred stock (hereinafter in this paragraph referred to
as quot;Seriesquot;):
On or prior to the date fixed for redemption of a particular Series or any part thereof as specified in the notice
of redemption for said Series, the corporation shall deposit adequate funds for such redemption, in trust for the
account of holders of the Series to be redeemed, with a bank having trust company in good standing organized
under the laws of the United States of America or the State of Wisconsin doing business in the State of Wisconsin
and having capital, surplus and undivided profits aggregating at least One Million Dollars ($1,000,000), and if the
name and address of such bank or trust company and the deposit of or intent to deposit the redemption funds in such
trust account shall have been stated in such notice of redemption, them from and after the mailing of such notice and
the making of such deposit the shares of the Series called for redemption no longer be deemed to be outstanding for
any purpose whatsoever, and all rights of the holders of such share in or with respect to the corporation shall
forthwith cease and terminate except only the right of the holders of such shares (2) to transfer such shares prior to
the date fixed for redemption, (b) to receive out of said deposit the redemption price of such shares, which shall
nevertheless include accrued but unpaid dividends to the date fixed for redemption, without interest, upon surrender
of the certificate or certificates representing the shares to be redeemed, and (c) to exercise on or before the close of
business on the fifth day preceding the date fixed for redemption privileges of conversion, if any, not theretofore
expired.
In case of redemption of only a part of a Series, the corporation shall designate by lot, in such manner as the
Board of Directors may determine, the share to be redeemed, or shall effect such redemption pro rata.
Any moneys so deposited by the corporation which shall remain unclaimed by the holders of the shares called
for redemption and not converted shall, at the end of six years after the date fixed for redemption, be paid to the
corporation upon its request, after which repayment the holders of the shares so called for redemption shall no
longer look to the said bank or trust company for the payment of the redemption price but shall look only to the
corporation or to others, as the case may be, for the payment of any lawful claim for such moneys which holders of
said shares may still have. After said six-year period, the right of any shareholder other person to receive such
payment may be forfeited in the manner and with the effect provided under Wisconsin Law. Any portion of the
moneys so deposited by the corporation, in respect of shares of the Series converted into Common Stock, shall be
repaid to the corporation upon its request.
(5) Conversion Rights
Except as otherwise provided with respect to a particular series pursuant to Paragraph (1), the following
general conversion provisions shall apply to each series of Preferred Stock which is convertible into Common Stock
(hereinafter, in this paragraph, referred to as quot;Seriesquot;):
(a) All shares of Common Stock issued upon conversion shall be fully paid and nonassessable, and shall be
free of all taxes, liens and charges with respect to the issue thereof except taxes, if any, payable by reason of
issuance in a name other than that of the holder of the share or shares converted and except as otherwise provided
by applicable Wisconsin Statutes.
(b) The number of shares of Common Stock issuable upon conversion of a particular Series at any time shall
be the quotient obtained by dividing the aggregate conversion value, as herein provided, of the shares of that Series
surrendered for conversion, by the price per share of Common Stock then in effect for that Series as herein
provided. The corporation shall not be required, however, upon any such conversion, to issue any fractional share
of Common Stock, but in lieu thereof the corporation shall pay to the shareholder who would otherwise be entitled
29

30. to receive such fractional share if issued, a sum in case equal to the value of such fractional share at the rate of the
then market value per share of Common Stock which for purposes hereof shall mean the last reported sale price of
Common Stock on the New York Stock Exchange. Share of Preferred Stock shall be deemed to have been
converted as of the close of business on the date of receipt at the office of the Transfer Agent of the certificates
therefor, duly endorsed, together with written notice by the holder of his election to convert the same.
(c) The basic conversion price per share of Common Stock for a particular Series, as provided for under the
detailed description of the individual Series, shall be subject to adjustment from time to time as follows:
(i) In Case the corporation shall (A) pay a dividend or make a distribution of all holders of outstanding
shares of its Common Stock as a class in shares of its Common Stock, (B) subdivide or split the outstanding shares
of its Common Stock into a larger number of shares, or (C) combine the outstanding shares of its Common Stock
into a smaller number of shares, the base conversion price per share of Common Stock in effect immediately prior
thereto shall be adjusted retroactively so that the holder of each outstanding share of each Series of Preferred Stock
which by its terms is convertible into Common Stock shall thereafter be entitled to receive upon the conversion of
such share the number of shares of Common Stock of the corporation which he would have owned and been entitled
to receive after the happening of any of the events described above had such share of such Series been converted
immediately prior to the happening of such event. An adjustment made pursuant to this clause (c) (i) shall become
effective retroactively immediately after such record date in the case of a dividend or distribution and immediately
after the effective date in the case of a subdivision, split or combination. such adjustments shall be made
successively whenever any event described above shall occur.
(ii) In case the corporation shall issue to all holders of its Common Stock as a class any rights or
warrants enabling them to subscribe for or purchase shares of Common Stock at a price per share less than the
current market price per share of Common Stock (as hereinafter defined) at the record date fir determination of
shareholders entitled to receive such rights or warrants, the basic conversion price per share of Common Stock in
effect immediately prior thereto for each Series of Preferred Stock which by its terms is convertible into Common
Stock shall be adjusted retroactively by multiplying such basic conversion price by a fraction, of which the
numerator shall be the sum of the number of shares of Common Stock outstanding at such record date and the
number of share of Common Stock which the aggregate exercise price (before deduction of underwriting discounts
or commissions and other expenses of the corporation in connection with the issue) of the total number of shares so
offered for subscription or purchase would purchase at such current market price per share of which the
denominator shall be the sum of the number of shares of Common Stock outstanding at such record date and the
number of additional shares of Common Stock so offered for subscription or purchase. An adjustment made
pursuant to this clause (c) (ii) shall become effective retroactively immediately after the record date for
determination of shareholders entitled to receive such rights or warrants. Such adjustments shall be made
successively whenever any event described above shall occur.
(iii) In case the corporation shall distribute to all holders of its Common Stock as a class evidences of
its indebtedness or assets (other than cash dividends), the basic conversion price per share of Common Stock in
effect immediately prior thereto for each Series of Preferred Stock which by its terms is convertible into Common
Stock shall be adjusted retroactively by multiplying such basis conversion price by a fraction, of which the
numerator shall be the difference between the current market price per share per share of Common Stock at the
record date for determination of shareholders entitled to receive such distribution and the fair value (as determined
by the Board of Directors) of the portion of the evidences of indebtedness or assets (other than cash dividends) so
distributed applicable to one share of Common Stock, and of which the denominator shall be the current market
price per share of Common Stock. An adjustment made pursuant to this clause (c) (iii) shall become effective
retroactively immediately after such record date. Such adjustments shall be made successively whenever any event
described above shall occur.
(d) For the purpose of any computation under clause (c) (iii) above, the current market price per share of
Common Stock on any date shall be deemed to be the average of the high and low sale prices of the Common Stock
of the corporation, as reported in the New York Stock Exchange - Composite Transactions (or such other principal
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31. market quotation as may then be applicable to such Common Stock) for each of the 30 consecutive trading days
commencing 45 trading days before such date.
(e) For the purpose of making the computations prescribed in clause (c) of this Paragraph (5), no adjustment
shall be made in the basic conversion price for any Series of Preferred Stock in effect immediately prior to such
computation if the amount of such adjustment would be less than fifty cents; provided however, that any
adjustments which by reason of this clause (e) are not required to be made shall be carried forward and taken into
account in any subsequent adjustment; and provided further that anything to the contrary in the foregoing
notwithstanding any adjustment required for purposes of making the computations in said clause (c) shall be made
not later than the earlier of (x) 3 years after the effective date provided for under said clause (c) for such adjustment
or (y) the date as of which such adjustment would require an increase or decrease of at least 3% in the aggregate
number of shares of Common Stock issued and outstanding on the first date on which an event occurred which
required the making of a computation prescribed in said clause (c). All calculations under this Paragraph (5) shall
be made to the nearest cent or to the nearest 1/100th of a share, as the case may be.quot;
(f) In the case of any capital reorganization or reclassification of Common Stock, or if the corporation shall be
consolidated with or merged into, or sell or dispose of all substantially all of its property and assets, to any other
corporation, proper provisions shall be made as part of the terms of such capital reorganization, reclassification,
consolidation, merger or sale that any shares of a particular Series at the time outstanding shall thereafter be
convertible into the number of shares of stock or other securities or property to which a holder of the number of
shares of Common Stock deliverable upon conversion of such shares of a particular Series would have been entitled
upon such capital reorganization, reclassification, consolidation or merger.
(g) No adjustment with respect to dividends upon any Series or with respect to dividends upon Common
Stock shall be made in connection with any conversion.
(h) Whenever there is an issue of additional shares Common Stock of the corporation requiring a change in
the conversion price as provided above, and whenever there occurs any other event which results in a change in the
existing conversion rights of the holders of shares of a series, the corporation shall file and its transfer agent or
agents and at its principal office in Milwaukee, Wisconsin, a statement signed by the President or a Vice President
and by the Treasurer or Assistant Treasurer of the corporation, describing specifically such issue of additional
shares of Common Stock or such other event (and, in the case of a capital reorganization, reclassification,
consolidation or merger, the terms thereof) and the actual conversion prices or basis of conversion as changed by
such issue or event and the change, if any, in the securities issuable upon conversion. Whenever there are issued by
the corporation to all holders of its Common Stock as a class any rights or warrants enabling them to subscribe for
or purchase shares of Common Stock, the corporation shall also file in like manner a statement describing the same
and the consideration receivable by the corporation therefrom. The statement so filed shall be open to inspection by
any holder of record of shares of any Series.
(i) The corporation shall at all times have authorized and shall at all times reserve and set aside a sufficient
number of duly authorized shares of Common Stock for the conversion of all stock of all then outstanding Series
which are convertible into Common Stock.
(6) Reissuance of Shares
Any shares of Preferred Stock retired by purchase, redemption, through conversion or through the operation
of any sinking fund or redemption or purchase account, shall thereafter have the status of authorized but unissued
shares of Preferred Stock of the corporation, and may thereafter be reissued as part of the same series or may be
reclassified and reissued by the Board of Directors in the same manner as any other authorized and unissued shares
of Preferred Stock.
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32. (7) Voting Rights of Preferred Stock
(a) Ordinary Voting Rights. Holders of Preferred Stock shall be entitled to one vote for each share of such
class held on all questions on which shareholders of the corporation are entitled to vote and shall vote together share
for share with the holders of Common Stock as one class, except as otherwise provided by law or as hereinafter
otherwise provided or as otherwise determined by the Board of Directors at the time of the establishment of such
Series of Preferred Stock pursuant to clause (f) of Paragraph (1) of this Section (A).
(b) Special Voting Rights. Holders of Preferred Stock shall have voting rights as provided in the preceding
clause (a) and, in addition, the following special voting rights:
(i) Election of Directors. Whenever dividends payable on any series of the Preferred Stock shall be in
arrears in an aggregate amount equivalent to six full quarterly dividends on the shares of all of the Preferred Stock
of that series then outstanding, the holders of Preferred Stock of that series shall have the exclusive and special right
voting separately as a class, to elect two directors of the corporation, and the number of directors constituting the
Board of Directors shall be increased to the extent necessary to effectuate such right. Whenever such right of the
Board of Directors shall be increased to the extent necessary to effectuate such right. Whenever such right of the
holders of any series of the Preferred Stock shall have vested, such right may be exercised initially either at a special
meeting of the holders of such series of the Preferred Stock called as hereinafter provided in clause (b) (ii), or at any
annual meeting of shareholders, and thereafter at annual meetings of shareholders. The right of the holders of any
series of the Preferred Stock voting separately as a class to elect members of the Board of Directors of the
corporation as aforesaid shall continue until such time as all dividends accumulated on such series of the Preferred
Stock shall have been paid in full, at which time the special right of the holders of such series of the Preferred Stock
so to vote separately as a class for the election of directors shall terminate, subject to revesting in the event of each
and every subsequent default in an aggregate amount equivalent to six full quarterly dividends.
(ii) Special Meetings of Holders of Preferred Stock. At any time when such special voting power shall
have vested in the holders of any series of the Preferred Stock as hereinbefore provided in clause (b) (i), a proper
officer of the corporation shall, upon the written request of the holders of record of at least 10% of such series of the
Preferred Stock then outstanding addressed to the Secretary of the corporation, call a special meeting of the holders
of such series of the Preferred Stock for the purpose of electing directors pursuant to clause (b) (i). Such meeting
shall be held at the earliest practicable date in such place as may be designated pursuant to the By-laws (or if there
be no designation, at the principal offices of the corporation in Milwaukee, Wisconsin). If such meeting shall not be
called by the proper officers of the corporation within 20 days after personal service of the said written request upon
the Secretary of the corporation, or within 30 days after mailing the same within the United States of America by
registered or certified mail addressed to the Secretary of the corporation at its principal office, then the holders of
record of at least 10% of such series of the Preferred Stock then outstanding may designate in writing one of their
numbers to call such meeting at the expense of the corporation, and such meeting may be called by such person so
designated upon the notice required for annual meetings of shareholders and shall be held in Milwaukee, Wisconsin.
Any holder of such series of Preferred Stock so designated shall have access to the stock books of the corporation
for the purpose of causing meeting of shareholders to be called pursuant to these provisions. Notwithstanding the
provisions of this clause (b) (ii), no such special meeting shall be called during the period within 90 days
immediately preceding the date fixed for the next annual meeting of shareholders.
(iii) Special Rules Applicable While Any Series of Preferred Stock Has Special Voting Rights. At any
annual or special meeting at which the holders of any series of the Preferred Stock shall have the special right,
voting separately as a class, to elect directors as provided in clause (b) (i), the presence, in person or by proxy, of
the holders of 33-1/3% of such series of the Preferred Stock shall be required to constitute a quorum of such series
for the election of any director by the holders of such series as a class. At any such meeting or adjournment thereof,
(A) the absence of a quorum of such series of the Preferred Stock shall not prevent the election of directors other
than those to be elected by such series of the Preferred Stock voting as a class, and the absence of a quorum for the
election of such other directors shall not prevent the election of the directors to be elected by such series of the
Preferred Stock voting as a class and (B) in the absence of either or both such quorums, a majority of the holders
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