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Circuit City Stores, Inc. Annual Report 2001




                    focus on the


                      customer
Financial Highlights

                                                                                                                      Years Ended February 28 or 29
                                                                                                        2001                      2000                    1999
(Dollar amounts in thousands except per share data)

CIRCUIT CITY STORES, INC.
                                                                                                    $12,959,028
Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . .                                           $12,614,390              $10,810,468
                                                                                                    $ 160,802
Earnings from Continuing Operations . . . . . . . . . . . . . . . . . . . . . .                                              $ 327,830                $ 211,470
                                                                                                    $ 3,871,333
Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                             $ 3,955,348              $ 3,445,266
                                                                                                    $ 2,356,483
Total Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                                     $ 2,142,174              $ 1,905,130
                                                                                                    $ 1,555,580
Working Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                                $ 1,536,456              $ 1,430,710

CIRCUIT CITY GROUP
                                                                                                    $10,458,037
Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . .                                           $10,599,406              $ 9,344,170
Earnings from Continuing Operations Before Inter-Group
                                                                                                    $   115,238
    Interest in the CarMax Group . . . . . . . . . . . . . . . . . . . . . . . . .                                           $    326,712             $   234,984
                                                                                                    $   149,247
Earnings from Continuing Operations . . . . . . . . . . . . . . . . . . . . . .                                              $    327,574             $   216,927
Earnings per Share from Continuing Operations:
                                                                                                    $          0.73
    Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                            $        1.63            $      1.09
                                                                                                    $          0.73
    Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                              $        1.60            $      1.08
                                                                                                               594
Number of Circuit City Superstores . . . . . . . . . . . . . . . . . . . . . . . .                                                     571                   537

CARMAX GROUP
                                                                                                    $ 2,500,991
Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . .                                           $ 2,014,984              $ 1,466,298
                                                                                                    $    45,564
Net Earnings (Loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                                 $     1,118              $ (23,514)
Net Earnings (Loss) per Share:
                                                                                                    $          0.45
    Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                            $        0.01            $      (0.24)
                                                                                                    $          0.43
    Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .                              $        0.01            $      (0.24)
                                                                                                                 40
Number of CarMax Retail Units . . . . . . . . . . . . . . . . . . . . . . . . . . .                                                     40                      31

All Circuit City Group earnings per share calculations have been adjusted to reflect a two-for-one stock split effective June 30, 1999. On June 16, 1999, Digital
Video Express announced that it would discontinue operations. Results of continuing operations of Circuit City Stores, Inc. and Circuit City Group shown in the
tables above exclude Digital Video Express. See notes to consolidated and group financial statements.


THE CIRCUIT CITY STORES, INC. COMMON STOCK SERIES INCLUDE:
Circuit City Group Common Stock (NYSE:CC). Circuit City is a leading national retailer of brand-name consumer electronics, personal
computers and entertainment software. At the end of fiscal year 2001, the Circuit City business included 594 Superstores in 161 markets
and 35 Circuit City Express mall stores. The Circuit City Group also includes a retained interest in the equity of the CarMax Group. The
Circuit City Group includes Digital Video Express, which is now classified as a discontinued operation for financial reporting purposes.
CarMax Group Common Stock (NYSE:KMX). As the pioneer of the used-car superstore concept, CarMax is transforming automobile
retailing with a friendly offer that delivers low, no-haggle prices, a broad selection and high-quality customer service. At the end of
fiscal year 2001, CarMax operated 40 retail units in 37 locations, including 33 used-car superstores and 22 new-car franchises.

IN THIS REPORT, WE USE THE FOLLOWING TERMS AND DEFINITIONS:
Circuit City Stores and Circuit City Stores, Inc. refer to the corporation, which includes the Circuit City retail stores and related
operations, the CarMax retail stores and related operations, and the company’s interest in Digital Video Express, which is classified
as a discontinued operation.
Circuit City refers to the retail operations bearing the Circuit City name and to all related operations such as product service and its
finance operation.
Circuit City Group refers to the Circuit City and Circuit City-related operations, the retained interest in the equity of the CarMax
Group and the company’s interest in Digital Video Express, which is classified as a discontinued operation.
CarMax Group and CarMax refer to retail locations bearing the CarMax name and to all related operations such as its finance operation.

FORWARD-LOOKING STATEMENTS:
This report contains forward-looking statements, which are subject to risks and uncertainties, including, but not limited to, risks associ-
ated with the development of new business concepts. Additional discussion of factors that could cause actual results to differ materially
from management’s projections, forecasts, estimates and expectations is contained in the company’s SEC filings, including the Circuit
City Stores, Inc. “Management’s Discussion and Analysis” contained in this annual report.
customer
                 focus on the




At Circuit City and CarMax, our unremitting focus is on providing customers

with the shopping experience—the service, the information, the selection and the

value—that assures Circuit City is their first choice for consumer electronics and

CarMax is their first choice for used and new vehicles. In every facet of our

businesses, our Associates are committed to continuously enhancing our powerful

consumer offers…for the benefit of our customers and our shareholders.

                                         1
letter
                              management




                                                                                  Even though we accomplished a great deal, we were
                                                                              nonetheless disappointed with our financial results. For
                                                                              fiscal 2001, total sales for the Circuit City Group were
                                                                              $10.46 billion compared with $10.60 billion last year, and
                                                                              earnings from continuing operations for the Circuit City
                                                                              business were $115.2 million, or 56 cents per Circuit City
                                                                              Group share, compared with $326.7 million, or $1.60 per
                                                                              share. Including the retained interest in CarMax, earnings
                                                                              from continuing operations for the Circuit City Group
                                                                              were $149.2 million, or 73 cents per Circuit City Group
                                                                              share, compared with $327.6 million, or $1.60 per share.
                                                                              Sales Environment. Although we started the year with
                                                                              healthy growth in virtually all product categories, by late
                                                                              in the first quarter we had already begun to see wide
                                                                              variations in monthly sales performance. The one consis-
                                                                              tent trend throughout the year was the strong growth
                                         W. A L A N M c C O L L O U G H

                                                                              pace for new and digital products relative to more tradi-
                                                                              tional products, which were particularly vulnerable to
By focusing on the customer, Circuit City Stores, Inc. has
                                                                              rapid declines in average retails. Exciting growth cate-
built a high-volume consumer electronics business that
                                                                              gories included digital televisions; DVD players; digital
excels at bringing new, often complex, products to the
                                                                              imaging; computer software, accessories and peripherals;
marketplace and developed an automotive retail business
                                                                              new video game platforms; and entertainment software.
differentiated by its ability to sell high-quality used cars
                                                                              During the first half of the year, our appliance business
in a consumer-friendly way.
                                                                              was characterized by weakening growth, the entry of
                                                                              significant competition and below-average operating
CONSOLIDATED RESULTS
                                                                              margins. These trends led to our exit from the business
Circuit City Stores, Inc. reported consolidated sales of
                                                                              beginning in late July. Many of the growth categories
$12.96 billion for the fiscal year ended February 28, 2001,
                                                                              benefited from the expanded space made available by
compared with $12.61 billion in fiscal 2000. Earnings from
                                                                              our exit from the major appliance business. After a
continuing operations were $160.8 million compared with
                                                                              strong first half, the desktop PC business softened industry-
last year’s $327.8 million.
                                                                              wide during the second half.
                                                                              Customer-Focused. We went into this sales environment
CIRCUIT CITY BUSINESS REVIEW
                                                                              with an intense focus on the consumer. Our Circuit City
In fiscal 2001, our Circuit City business operated in a chal-
                                                                              Superstores always have excelled at introducing new
lenging retail environment that included an erratic sales
                                                                              technologies. Our longtime emphasis on product-knowledge-
pattern during the first half of the year and a significant
                                                                              based sales training and the strength of our interactive
softening across virtually all product categories during the
                                                                              in-store demonstrations have enabled us to build a
second half. In this environment, we undertook a number
                                                                              strong brand identity with consumers seeking product
of initiatives to better prepare our company for the future.
                                                                              information. Nevertheless, our segment today includes
These initiatives included:
                                                                              numerous traditional products with which the consumer
    a major design change that was rolled out in 23 new
q
                                                                              needs little assistance. Lower prices and product familiarity
    and 26 fully remodeled Superstores;
                                                                              allow consumers to self-select these items. Recognizing
    exiting the appliance business and fully remerchandising
q
                                                                              that we need to adapt as consumer preferences change,
    the vacated appliance space to include new and expanded
                                                                              we entered the year with a new store design that makes
    selections in key consumer electronics categories; and,
                                                                              it easy for consumers to shop the way they want to
    upgrading key, technology-focused merchandise displays
q                                                                             shop—with or without sales counselor assistance and
    in all stores.                                                            with a layout that invites browsing throughout the store.



                                                                          2
The more contemporary shopping experience includes                  including rate plans, available online from a brick-and-
shopping carts and a bank of cash registers at the front            mortar retailer. Equally important, we enhanced the site
of the store, brighter lighting, more colorful signs, more          and added customers while also maintaining high
open space and improved product adjacencies. During                 standards for customer service. Even during the peak hol-
the year, we fully remodeled 26 stores, primarily in south          iday season, all orders for in-stock merchandise received
and central Florida, to reflect this design, and we opened          by 1:00 p.m. Eastern time were shipped the same day,
23 new stores that follow this concept.                             and the site was available to consumers more than 99
    The new design excluded major appliances, allowing              percent of the time.
us to dramatically increase our selection of faster grow-
                                                                    The Challenges Ahead. I feel good about what we have
ing, more profitable consumer electronics and home
                                                                    accomplished, but believe there remains much yet to do.
office products. Our original intent was to test a free-
                                                                    The cost of last year’s full remodels and the business dis-
standing appliance store. However, as appliance sales
                                                                    ruption to the existing store environment were not
softened and competition intensified, we decided to exit
                                                                    acceptable. And, although customers in these stores have
that category and remerchandise the appliance space in
                                                                    given us great reviews, with the sales and economic
all remaining Superstores. That exit cost us approximately
                                                                    uncertainty experienced at the end of the year, it is difficult
29 cents per share, including one-time exit costs, appli-
                                                                    to immediately measure the results of our investment. In
ance merchandise markdowns, the appliance space
                                                                    fiscal 2002, we expect to open 15 to 20 new stores and
remodeling expenses and sales disruption. But, I believe
                                                                    relocate approximately 10, all of which will follow last
it was the right decision for Circuit City. This move pro-
                                                                    year’s design. However, we will limit our remodels to 20
vided the needed space to quickly expand selections of
                                                                    to 25 and refine the design so that it is less costly and
digital imaging products; computer software, peripherals
                                                                    less disruptive.
and accessories; video game hardware and software;
                                                                        We also will direct significant attention to marketing
DVD movie titles; and telecommunications products.
                                                                    programs that cost effectively communicate the changes
    In addition to the full and the partial remodel programs,
                                                                    we have made. We have added new leadership to our mar-
we continued to enhance other areas of the Circuit City
                                                                    keting team and believe that the combination of talent and
shopping experience. During the first half, we added
                                                                    experience we now have will give creative life to our
displays for Internet accessibility, digital memory devices
                                                                    advertising initiatives.
and digital video and audio to virtually all stores. We
                                                                        Circuit City’s financial strength has been driven not
expanded our wireless displays to include four providers
                                                                    just by our consumer offer, but also by our ability to
in most markets, strengthened our ability to demonstrate
                                                                    deliver the offer consistently and efficiently. In addition
the high-quality image available via digital television and
                                                                    to the changes in our store design, we began in fiscal
expanded our broadband offering to include more
                                                                    2001 to roll out Internet-based sales training programs
providers than any other retailer.
                                                                    for all our store Associates. We plan to expand this
    We also continued to develop our e-commerce site, the
                                                                    training method to more product categories in the
first launched by a national brick-and-mortar consumer
                                                                    coming fiscal year.
electronics specialty retailer. In fiscal 2001, we added
                                                                        Given the challenging retail climate, we will even more
more than 1,000 consumer electronics and home office
                                                                    closely examine our operating practices. Specifically, we
products, bringing to 2,400 the number of products we
                                                                    are undertaking initiatives to:
offer for sale on the Web. And, in an agreement with
Alliance Entertainment, we gave CircuitCity.com cus-                    further tighten inventory management, including
                                                                    q
tomers seamless access to Alliance’s selection of more                  enhancing our forecasting tools, so that we reduce
than 250,000 entertainment software titles. Early in the                inventory in the distribution system and increase
year, we became the first consumer electronics retailer to              inventory turnover while also maintaining high
provide access to Web warehouse inventory through our                   in-stock positions in the stores;
in-store point-of-sale system, and at year-end, we                      apply the Six Sigma methodology to critical processes
                                                                    q
became the first to offer 360-degree views of products.                 so that we measurably increase customer satisfaction
We also added online sales of wireless phones and the                   while also reducing costs; and,
most extensive wireless communications information,



                                                                3
leverage our longstanding information systems advan-          2001, we consistently exceeded our sales expectations and
q

    tages to speed customer transaction times and create          significantly exceeded our earnings expectations. The
    additional informative in-store product demonstrations        sales strength continued through the fourth quarter, com-
    that help customers through their purchase decisions.         pared to healthy sales growth in last year’s fourth quarter
                                                                  when CarMax saw the exit of a significant competitor
   We expect that, for our Circuit City business, fiscal
                                                                  from the business.
2002 will be a challenging year with an unpredictable
                                                                      In fiscal 2001, CarMax sales increased 24 percent to
sales and earnings climate. In this environment, we must
                                                                  $2.50 billion from $2.01 billion in fiscal 2000. Net earn-
make decisions that undergird our longer-term financial
                                                                  ings rose to $45.6 million from $1.1 million. Net earn-
performance. We must remain focused on our customers
                                                                  ings per CarMax Group share were 43 cents compared
and continue taking steps to stay competitive and up-to-
                                                                  with 1 cent in fiscal 2000. Net earnings attributed to the
date with consumer preferences. We must analyze all our
                                                                  Circuit City Group Common Stock were $34.0 million in
processes to ensure all activity is productive. Although
                                                                  fiscal 2001 compared with $862,000 in the prior year.
we expect our earnings will be disappointing in fiscal
                                                                      We achieved this profit level, in part, by focusing on
2002, we believe that by completing these short-term
                                                                  the used-car segment. In the United States, sales of late-
initiatives, we can improve our returns over a more
                                                                  model used cars, which comprise the majority of CarMax’s
sustained period.
                                                                  used-car sales, total approximately $250 billion annually.
Leadership Advances. I am especially pleased with the             More than 85 percent of CarMax’s unit sales are used
management team we have in place to guide our deci-               vehicles. Unlike new cars, each used car is unique. By
sions. Last year, several promotions and additions further        finding the best mix of top-quality used cars, recondition-
strengthened this team. John Froman was promoted to               ing them to a high standard and guaranteeing them for a
executive vice president—merchandising. John joined               period after the sale, CarMax is able to add value for the
Circuit City’s store operations in 1986, was named presi-         consumer and earn a higher return per car sold.
dent of our Central operating division in 1994 and senior
                                                                  Customer-Focused. CarMax sales are driven by a differen-
vice president—merchandising in 1997. Ann-Marie
                                                                  tiated consumer offer that enables each sales consultant
Austin-Stephens was promoted to senior vice president—
                                                                  to focus on the needs of the consumer rather than the
store innovation and development. Ann-Marie joined
                                                                  profit of the deal. It starts with low, no-haggle prices on
Circuit City in 1999 as vice president—strategic planning,
                                                                  the vehicle, the financing and the extended warranty.
following an extensive career in marketing, strategy and
                                                                  Trade-ins also are handled as a separate no-haggle trans-
product development. In November 2000, Fiona Dias
                                                                  action, including a written appraisal offer good with or
joined Circuit City as senior vice president—marketing,
                                                                  without a purchase. We typically offer a broad selection
bringing with her broad brand management and marketing
                                                                  of 250 to 400 high-quality used vehicles per superstore.
experience. Ed Brett was named president of the Northeast
                                                                  Each vehicle has been thoroughly inspected and recondi-
operating division. Ed began his Circuit City career in
                                                                  tioned to meet CarMax’s mechanical, electrical, safety and
human resources in 1989, became vice president—Superstore
                                                                  cosmetic standards. Used vehicles include a five-day,
human resources and training in 1998 and from 1999
                                                                  money-back guarantee and a limited warranty. On-site
until his promotion had served as a division manager and
                                                                  repair service also is available for all vehicles.
then regional vice president.
                                                                      In fiscal 2001, we refined our television advertising to
CARMAX BUSINESS REVIEW                                            emphasize more strongly the aspects of the offer that
                                                                  are most important to consumers, and we doubled the
When we began exploring the CarMax business in 1991,
                                                                  frequency of our advertising while lowering its cost. Our
we approached it with the same consumer focus that had
                                                                  advertising also helped to increase awareness and drive
generated success for Circuit City. Even today, research
                                                                  significant additional traffic to CarMax.com, our Web site.
consistently acknowledges widespread consumer dissatis-
                                                                  Surveys conducted during the year showed that more than
faction with the automobile-buying experience. Our goal
                                                                  40 percent of consumers who visited a CarMax store first
is to offer an alternative, especially for the purchase of
                                                                  visited CarMax.com. Late in fiscal 2000, we increased the
high-quality used cars. We have hit bumps along the way,
                                                                  functionality of CarMax.com, adding photographs and
particularly during the 1997 to 1998 period when we
                                                                  complete specifications on every car in CarMax’s 12,000-
rapidly expanded and added megastores to our mix.
                                                                  vehicle inventory and enabling consumers to easily
However, our standard-format store has achieved a high
                                                                  compare prices and features on selected cars and to
degree of success in all markets and our megastore in the
                                                                  estimate trade-in values. In fiscal 2001, we introduced a
multi-store Washington, D.C., market ranks as the top-
                                                                  new site design and continued to enhance functionality,
performing used-car sales location in the nation. In fiscal



                                                              4
adding tax, title, tag and document fee information and                  Beyond fiscal 2002, we expect to gradually increase the
the ability to receive insurance quotations.                         expansion pace. We currently expect to open four to six
   The numbers prove that consumers like what CarMax                 stores, including satellites, in fiscal 2003. Adding satellite
has to offer. With an average of 4,000 used cars sold per            fill-in stores extends the CarMax consumer offer into
store, CarMax’s fiscal 2001 store volumes were more than             underserved trade areas in our existing metro markets and
three times the combined new- and used-car volume of                 leverages our operations and advertising in those markets.
the average new-car dealership. New-car dealers, who sell                We look forward to continuing sales and profit growth
more than 85 percent of late-model used cars, constitute             from CarMax, enabling us to fulfill the return on invest-
our primary competition.                                             ment opportunities envisioned when we launched the
                                                                     business in 1993.
Profit Driven by Execution. Sales are not the only driver
                                                                     Leadership Recognition. Austin Ligon, president of CarMax,
of profits. Profitability is enhanced by:
                                                                     and the entire CarMax team have made considerable
    purchasing and inventory management systems:
q
                                                                     progress developing the CarMax offer and establishing a
    We must purchase large volumes of used cars—one at
                                                                     strong profitable base for growth. Last year, we were pleased
    a time. To accomplish this task, we have developed
                                                                     to announce the promotion of Tom Folliard to senior vice
    unique training programs for our buying team and
                                                                     president—store operations. Early this year, he became exec-
    proprietary databases that track each car’s purchase
                                                                     utive vice president—store operations. Tom joined CarMax in
    price and activity, from the point of purchase to its
                                                                     1993 as senior buyer and was an early member of the used-
    sale at retail. These systems enable us to measure
                                                                     car superstore development team. He became director of
    our performance and continuously hone our buying
                                                                     purchasing in 1994 and, since 1996, had served as vice
    skills. Our integrated inventory management system
                                                                     president—merchandising. Tom played the key leadership
    further helps ensure that we have the right cars in the
                                                                     role in the development of CarMax’s buying and inventory
    right location at the right time, providing historical
                                                                     management team and system.
    statistical data about which makes and models sell at
    which locations during which months.
    efficient and high-quality reconditioning: CarMax’s                 Only our outstanding team of Circuit City Associates
q

    unique, systematic reconditioning process is critical to         could have met the challenges Circuit City faced in fiscal
    guaranteeing high quality at low cost. A methodical,             2001, and the great year enjoyed by CarMax followed years
    sequenced procedure brings every CarMax used car up              of tenacious work by the CarMax team. I am proud to be
    to our exacting mechanical, electrical, safety and               working with these Associates, and I thank them and their
    cosmetic standards. Through process engineering, we              families for the sacrifices they make for our company on a
    have reduced the average reconditioning time per car             daily basis. I also thank our customers, our vendors, our
    by approximately 35 percent over the last two years.             board of directors and our shareholders for their support.
    effective store operations processes: The consumer
q

    offer and operating processes are identical in all stores.
    Company-wide integrated information systems support
    cost efficiencies, consistent execution across all stores
    and continuous operational improvement. Management               W. Alan McCollough
    development and store Associate training reinforce               President and Chief Executive Officer
    CarMax’s distinct methods to ensure that we deliver              Circuit City Stores, Inc.
    high levels of customer satisfaction.                            April 2, 2001
Growth Opportunities. With a year of solid profitability
behind us and an expectation for sustained profitable
growth, we plan to resume our geographic expansion.
Our focus for the next several years will be on single-
store markets and satellite fill-in stores in our multi-
store markets, both of which we believe offer the lowest
risk, highest return growth opportunities. Single-store
markets typically are mid-sized cities with populations of
1 million to 2.5 million people. In fiscal 2002, CarMax
plans to enter two single-store markets—Sacramento, Calif.,
and Greensboro, N.C.



                                                                 5
customer-
        defined
                                                                                                                              shopping




                                                                                                     Our new and fully remodeled Superstores are
                                                                                                 designed completely around today’s consumer.
                                                                                                 The store’s contemporary look and brighter
                                                                                                 lights and colors reflect the energy of our product
                                                                                                 categories. The open floor plan is simple to nav-
                                     The success of any retail superstore has historically       igate so that customers can find help if they
                                     stemmed from its focus on customer service, broad           need it or browse and select their products as
                                     product selections, low prices and continued satis-         they prefer. Shopping carts and baskets and cash
                                     faction after the sale. This value equation holds           register checkouts at the front of the store create
                                     true today. However, the definition of its various          a comfortable shopping environment for “take-
   “WE WANT CUSTOMERS TO BE
                                     components has evolved as consumers and, in our             with” products. With our exit from the appliance
DELIGHTED WITH THEIR CIRCUIT CITY
                                     retail segment, the products have evolved.                  business, we were able in all stores to add cash
SHOPPING EXPERIENCE…TO FEEL THE

                                         The consumer electronics and home office                registers and place more products on the floor.
  MOMENT THEY WALK INTO THE
  STORE THAT THIS IS WHERE THEIR
                                     categories include a broad array of traditional             Improved product adjacencies in the new store
       NEEDS WILL BE MET.”
                                     products—VCRs, portable audio, small-screen                 design enable our commissioned sales Associates
   ANN-MARIE AUSTIN-STEPHENS
                                     televisions—with which the consumer is already              to easily demonstrate related products and help
      SENIOR VICE PRESIDENT
     STORE INNOVATION AND
                                     familiar and that sell at relatively low average            customers compare features and benefits across
          DEVELOPMENT
                                     retails. It includes deep selections of entertain-          models. Hourly store Associates help to ensure
                                     ment software—movie titles, music and video                 that product displays are adequately stocked at
                                     games. At the same time, we are adding new                  all times.
                                     and more complex technologies at a rapid rate.                  Finally, we recognize that the Web has added
                                     At Circuit City, we are adapting our store to the           an exciting dimension to retail shopping. It
                                     new dichotomy in our product lines and to the               enables consumers to learn about and purchase
                                     changes in consumer buying behavior so that                 products 24-hours-a-day, seven-days-a-week.
                                     we continue to serve the needs of a broad cus-              Since launching our site in July 1999, we have
                                     tomer base. Today, Circuit City customers find              maintained a tight integration with our stores. In
                                     the same knowledgeable sales assistance upon                all stores, sales Associates can access the Web
“NEW TRAINING PROGRAMS AND NEW
                                     which they have always relied, but they also                store inventory through the point-of-sale system
 DISPLAYS REFLECT OUR DETERMINED
  COMMITMENT TO PROVIDE CON-         find more products quickly accessible on the                and order merchandise not available at the store.
SUMERS THE INFORMATION THEY NEED
                                     floor with more cash registers for easier check-            We have continued to add products and features
TO BUY NEW TECHNOLOGIES. AT THE
                                     out. And, ensuring that we cover all consumer               to the site since its launch. We view CircuitCity.com
SAME TIME, OUR EXPANDED SELECTIONS
AND NEW STORE LAYOUTS ENCOURAGE
                                     shopping preferences, we were the first national            as an integral part of our efforts to provide con-
  MORE BROWSING IN ALL AREAS.”
                                     brick-and-mortar specialty retailer to sell con-            sumers with information and make it easy for
        RICHARD BIRNBAUM
                                     sumer electronics over the Internet.                        customers to shop the way they want to shop.
     EXECUTIVE VICE PRESIDENT
           OPERATIONS

                                                                                             6
CIRCUIT CITY




               Today, Circuit City customers find the same knowledgeable sales assistance upon which

               they have always relied, but they also find more products quickly accessible on the

               floor and conveniently located cash registers for easy checkout. And, we were the first

               national brick-and-mortar specialty retailer to sell consumer electronics over the Internet.




                           7
information
                                                                       comprehensive




                                                                                              to today’s sales Associates, who are familiar
                                                                                              with the layout of Internet pages. Equally
                                                                                              important, the Internet gives us a way to more
                                                                                              quickly and more efficiently deliver information
                                                                                              on fast-changing technologies to our store
                                                                                              Associates and ultimately to the consumer. In
                                                                                              fiscal 2002, we expect to add more product
                                                                                              modules as well as introduce management
    “OUR WEB-BASED TRAINING
PROVIDES TECHNOLOGICAL KNOW-
                                                                                              development courseware.
HOW TO OUR STORE ASSOCIATES AT
                                                                                                  We continue to reward our sales Associates
  A PACE THAT MIRRORS TODAY’S

                                                                                              with incentive compensation. This compensation
  RAPIDLY CHANGING CONSUMER
ELECTRONICS PRODUCT OFFERINGS.”
                                                                                              structure recognizes the value they add to the
           JEFF WELLS
                                                                                              shopping experience for consumers seeking
                                     We have added new ways for the consumer to
      SENIOR VICE PRESIDENT
                                                                                              in-store information. It also helps us to attract
                                     shop, but also maintained our emphasis on
        HUMAN RESOURCES

                                                                                              Associates who value customer service and have
                                     providing the comprehensive information needed
                                                                                              a keen interest in the products we sell.
                                     to purchase many consumer electronics and
                                                                                                  In addition to sales Associate training, we
                                     home office products. Our long-standing commit-
                                                                                              focus significant resources on in-store product
                                     ment to product-knowledgeable sales assistance
                                                                                              displays and demonstrations. At the digital
                                     distinguishes Circuit City from all our signifi-
                                                                                              imaging displays in our new and fully remodeled
                                     cant competitors.
                                                                                              stores, customers learn how to take digital still
                                        Delivering on that commitment requires
                                                                                              photos, upload them to a personal computer and
                                     contemporary sales training programs. All
                                                                                              e-mail them to family and friends or make high-
                                     Circuit City store Associates complete training
                                                                                              quality prints. Our digital television display
                                     modules focused on customer service and store
“CIRCUIT CITY IS FIRMLY COMMITTED

                                                                                              provides a vivid comparison between a big-
                                     procedures. Sales training includes initial and
 TO IN-STORE SYSTEMS THAT CREATE
A FAST, EASY, INFORMATIVE SHOPPING
                                                                                              screen, analog television and various digital
                                     ongoing product modules to ensure that sales
  EXPERIENCE. E-COMMERCE, WITH
                                                                                              display devices. Speaker sound rooms and car
                                     Associates can answer questions on even the
IN-STORE PICK-UP, AND THE PLANNED
 LAUNCH OF BROADBAND STATIONS
                                                                                              audio/video product rooms enable consumers
                                     latest products. In fiscal 2001, we began moving
  EXEMPLIFY THIS COMMITMENT.”
                                                                                              to compare systems. In the home office area,
                                     from classroom training to Internet-based
         DENNIS BOWMAN
                                                                                              customers can see demonstrations of various
                                     training courses. C-learning is more user-friendly
   SENIOR VICE PRESIDENT AND
   CHIEF INFORMATION OFFICER




                                                                                          8
CIRCUIT CITY




                                           Product-knowledgeable sales assistance distinguishes Circuit City from all our

                                           significant competitors. In-store product displays and demonstrations help our

                                           customers learn about the benefits of technology, and CircuitCity.com provides

                                           a wealth of information on more than

                                           2,600 products.




Internet access technologies, including the speed
of broadband. And, in our new video game
departments, they can play with the full range of
game platforms.
   Finally, we believe the Internet is becoming a
more important information source for today’s
consumer. CircuitCity.com provides a wealth of
information on more than 2,600 products, not
just those available for sale on the site.
Consumers can compare side-by-side the
features and benefits of specific prod-
ucts, and in fiscal 2001, we added
360-degree views of more than 500
products. In the new year, we
will continue to add informa-
tion and expand 360-degree
views to more products.




                              9
selection
                                                                 optimal




                                    We recognize that consumers purchasing big-ticket          extended our digital camera and accessories selec-
                                    items often shop multiple retailers. Nevertheless,         tion, allowing us to meet high demand over the
                                    we strive to provide an experience that enables            holidays, and added 35mm cameras. We doubled
                                    them to shop only at Circuit City for a broad,             our DVD movie offering, expanding from an aver-
                                    feature-rich selection of name-brand consumer              age of 2,500 titles to an average of 5,000 titles in
                                    electronics and home office products.                      all stores. And, we added a full assortment of
                                        Our merchandising team provides a selection            video game platforms, including hardware and
                                    that includes a variety of brands, features and            software. We will continue to expand our video
                                    price points. The selection extends from the basic         game selection as developing platforms are
                                    entry-level products to the highest-quality tele-          introduced in the new year.
                                    vision available for your family or media room.
  “IN FISCAL 2002, WE WILL FOCUS
                                    You can grab a replacement VCR or learn about
  ON BUILDING MARKET SHARE IN
                                    new digital television products. We were one of
  THE PROFITABLE TECHNOLOGIES

                                    the first national retailers to introduce DIRECTV
   THAT WE BELIEVE WILL DRIVE
  INDUSTRY GROWTH DURING THIS
                                    and one of the first to introduce CableLabs-
        DIGITAL DECADE.”
                                    certified DOCSIS modems. In fiscal 2001, we
         JOHN FROMAN
                                    helped introduce new ways to access the Internet—
    EXECUTIVE VICE PRESIDENT
        MERCHANDISING
                                    from your wireless phone, your handheld computer
                                    or even your television. And, we expanded our
                                    wireless communications selection to include
                                    options from four major carriers in most markets.              Finally, our e-commerce team mirrors the
                                        We are careful, however, to not offer selection        store’s focus on selection. More than 2,400
                                    that provides no distinguishing value for the con-         products are available for purchase on the Web
                                    sumer. As products become similar in the features          site, including approximately 115 televisions,
                                    offered, we adjust our selection to help simplify          45 digital cameras and 20 notebook PCs. Circuit
                                    the customer’s purchase decision. Today, for               City Web customers can purchase products online
                                    example, we carry only about 15 VCR models                 for delivery to their home or check inventory at
                                    versus approximately 50 five years ago. These              up to three stores, purchase the products online
    “ADVANCES IN SUPPLY CHAIN
  MANAGEMENT CAN HELP REDUCE
                                    reductions free space for other products that have         and pick them up from the store at their conve-
 INVENTORY IN WAREHOUSES WHILE
                                    a greater variety of features across models.               nience. In addition, the Web site enables us to offer
 MAINTAINING OR EVEN IMPROVING
    THE STORES’ ALREADY SOLID
                                        Our new store design and our exit from the             special selections of product line extensions only
IN-STOCK LEVELS. WE ARE TARGETING
                                    appliance business allowed us to dramatically              available in limited supply. It further expands the
 IMPROVED RETURNS WITH REDUCED

                                    expand our selections in many categories during            stores’ inventories by providing access to these
   INVENTORY INVESTMENT AND
      DISTRIBUTION COSTS.”
                                    fiscal 2001. Now, our typical Superstore displays          more limited quantities as well as to the full Web
          GARY MIERENFELD
                                    approximately 1,000 computer software titles               store warehouse inventory. And, CircuitCity.com
       SENIOR VICE PRESIDENT
                                    compared with only about 50 previously. We                 customers now have access to more than 250,000
DISTRIBUTION AND NATIONAL SERVICE

                                    increased the selling square footage for computer          music and movie titles through our agreement
                                    peripherals and accessories by 70 percent. We              with Alliance Entertainment.
                                                                                          10
CIRCUIT CITY




               Circuit City provides a broad, feature-rich selection of name-brand consumer electronics

               and home office products. In fiscal 2001, we dramatically expanded our selections in

               computer software, peripherals and accessories; digital and 35mm cameras and

               imaging accessories; DVD movies; and video game hardware and software.




                          11
value                                  customers trust




                                At Circuit City, we believe that for today’s con-           for home delivery are shipped the same day if the
                                sumer, value is critical to an outstanding shopping         order is received before 1:00 p.m. Eastern time
                                experience. Value includes not only extensive               or the following day if after 1:00 p.m. Customer
                                product information and a vast product array, but           e-mails are responded to within 24 hours of
                                also low prices and satisfaction after the sale.            receipt. We now have operated the site through
                                   As a primary shopping destination, our stores            two peak selling seasons and have set the stan-
                                must offer competitive pricing with all major               dard, meeting our shipping and e-mail response
                                retailers in our categories. Our Web pricing must           criteria more than 99 percent of the time. And
                                be competitive with available product from other            finally, unlike pure-play e-tailers or brick-and-
                                major e-tailers and with our stores. We actively            mortar retailers without fully integrated sites, any
 “WE’RE CHANGING OUR STORES
                                shop the competition and continuously enhance               products, whether they are picked up at the store
TO MATCH CHANGED CONSUMER

                                our inventory management systems to improve                 or delivered to the home, may be returned or
SHOPPING PREFERENCES. WE MUST
ALSO CHANGE OUR ADVERTISING
                                forecasting and reduce inventory carrying and               exchanged at any Circuit City Superstore.
TO REACH TODAY’S CONSUMER,
                                distribution costs, all as part of our efforts to               During fiscal 2001, we made significant
   GIVING IT THE SAME FRESH
APPROACH WE’RE INTRODUCING
                                keep prices low. Finally, we offer a low price              changes to the Circuit City consumer offer, exiting
       IN OUR STORES.”
                                guarantee at all stores, and customers buying               the appliance business to focus on the more
         FIONA DIAS
                                online and picking up products at the store                 promising consumer electronics and home office
    SENIOR VICE PRESIDENT
                                automatically receive the lower of the Web                  categories, adding more “take-with” selection to
         MARKETING

                                price or the in-store price.                                all stores and introducing a store environment
                                   But to maintain our relationship with the con-           that is more contemporary and more conducive to
                                sumer, we also must continue our commitment to              browsing as well as to finding and learning about
                                service and satisfaction after the sale is complete.        new technologies. And yet, we kept the underly-
                                That commitment includes competitive return                 ing principles of our value equation—exceptional
                                policies, home delivery for larger items, installa-         customer service, a broad product selection, low
                                tion for items such as DIRECTV, and in-shop and             prices and satisfaction after the sale. In fiscal
                                in-home product repair. For in-shop repair, cus-            2002, we will maintain our focus on customers
                                tomers simply bring a product to the most conve-            while we continue refining the store design as
                                nient Circuit City Superstore, and we send it to            well as the operating and management informa-
                                one of our 23 regional repair centers.                      tion systems that support our consumer offer. Our
                                   CircuitCity.com customers also receive superior          objective, as always, remains to achieve the best
                                after-the-sale service. Products purchased online           returns we can for Circuit City shareholders.



                                                                                       12
CIRCUIT CITY




               At Circuit City, we are committed to providing the value that is critical to an out-

               standing shopping experience—extensive product information, a vast product array,

               low prices and satisfaction after the sale—in an environment that lets customers

               shop the way they want to shop.




                          13
customer-
         defined
                                                                                                                             shopping




                                    An overriding focus on the customer also drives              customer’s needs rather than negotiating the best
                                    the success of our CarMax used-car superstores.              “deal” for the dealership. Whether buying a luxury
                                    They must offer the same value—exceptional                   vehicle or a sub-compact, the CarMax customer
 “IN FISCAL 2001, CARMAX’S UNIQUE
                                    customer service, broad selection, low prices and            receives the same help and attention.
CONSUMER OFFER AND OPERATIONAL
  CONCEPT BEGAN TO DELIVER THE
                                    continued satisfaction after the sale—that character-           In addition, the sales consultant is able to assist
PROFITABILITY ENVISIONED WHEN THE
                                    izes successful specialty superstores nationwide.            the customer at every stage of the buying process,
BUSINESS WAS LAUNCHED, AND NOW

                                    CarMax’s pioneering consumer offer is unmatched              from selection and test driving, through the trade-
 WE LOOK FORWARD TO TAKING THE
CARMAX CONCEPT TO MORE MARKETS.”
                                    in automobile retailing.                                     in appraisal and sale, and sign-ups for financing
          AUSTIN LIGON
                                        CarMax has been a hit with the consumer                  and extended warranty plans. Our proprietary,
           PRESIDENT
                                    since the day the first store opened in Richmond,            enterprise-wide information system facilitates and
                                    Va., in 1993. In our first year, the Richmond                speeds the shopping process. It allows the sales
                                    store’s used-vehicle sales were higher than the              consultant and customer to instantly check system-
                                    combined used- and new-vehicle sales of any                  wide inventory information, price an extended
                                    new-car dealer in the Richmond market. Today,                warranty or submit an application for financing.
                                    the average used-car sales of our 33 CarMax                  Qualified customers receive online financing
                                    used-car superstores are more than three times the           approval on primary credit financing from either
                                    national new-car-dealer averages for new- and                CarMax Auto Finance, Bank of America, or both,
 “CARMAX SALES CONSULTANTS TAKE     used-car sales combined, and our largest super-              typically in less than five minutes. Sub-prime
THE CUSTOMER THROUGH THE ENTIRE
                                    store in Laurel, Md., sells nearly eight times that          financing is provided through the system by a
  BUYING PROCESS, FROM VEHICLE
                                    average. Over the past eight years, we have further          variety of third-party lenders.
 SELECTION THROUGH TEST DRIVING
   AND FINANCING TO DELIVERY.”
                                    refined the consumer offer, strengthened our oper-              CarMax also provides a customer-defined shop-
          TOM FOLLIARD
                                    ating skills and capacity, and honed our ability to          ping experience on the Web. While most used-car
     EXECUTIVE VICE PRESIDENT
                                    deliver CarMax’s value equation consistently                 customers prefer to view and test drive these
        STORE OPERATIONS

                                    across all stores on a daily basis.                          unique vehicles, CarMax.com provides comprehen-
                                        One of the keys to our customer focus is the             sive information on our entire vehicle inventory.
                                    CarMax sales consultant. These consultants                   Both used-car and new-car customers can contact
                                    receive the same commission amount for every                 dedicated “eOffice” consultants online via
                                    car they sell. Pricing on vehicles, financing and            CarMax.com, by telephone or by fax. Customers
                                    warranties are set at low, no-haggle levels, and             can work with these eOffice sales consultants from
                                    trade-ins are handled as separate no-haggle trans-           the comfort of home—including applying for
                                    actions. These incentive and pricing policies                financing—and need only visit the store to sign the
 “COMPETITIVE FINANCING IS A KEY
                                    enable the sales consultant to focus solely on the           paperwork and pick up their vehicle.
COMPONENT THAT MAKES THE CARMAX
 OFFER WORK FOR THE CUSTOMER.”

        ANGIE SCHWARZ
         VICE PRESIDENT
     CARMAX AUTO FINANCE
                                                                                            14
CARMAX




         CarMax’s pioneering consumer offer is unmatched in automobile retailing:

         low, no-haggle prices; a broad selection; guaranteed quality; and customer-

         friendly service.




                    15
information
                                                          comprehensive




                                   CarMax further improves the car-buying experi-             vehicle make and model. After sorting, customers
                                   ence with easily accessible information on each            can see side-by-side comparisons that include
                                   used and new vehicle in our inventory. Vehicle             the features, specifications and color photos of
                                   information that includes features, specifica-             the selected vehicles. Once the customer selects
                                   tions and the low, no-haggle CarMax price is               a vehicle of interest, the system prints an
                                   available in-store via our automated touch-                information sheet with a map showing the
                                   screen kiosks and online at CarMax.com. Both               vehicle’s exact location on the CarMax site.
                                   systems provide the comparative Kelley Blue                   More and more consumers are researching
“OUR ADVERTISING AND MARKETING
MESSAGES EXPLAIN IN A STRAIGHT-
                                   Book price for used cars and the manufacturer’s            vehicle purchases on the Web before entering a
 FORWARD, ‘NO-GAMES’ MANNER
                                   suggested retail price and the dealer invoice for          store. Early on, CarMax laid the foundation with
   HOW THE ELEMENTS OF THE

                                   new cars. Inventory information on the more                information systems that could be naturally
CARMAX OFFER DIFFER FROM THOSE
   OF A TRADITIONAL DEALER.”
                                   than 12,000 vehicles available for sale is updat-          integrated into a Web site, and in 1996, we
         JOE KUNKEL
                                   ed daily on CarMax.com and instantaneously on              launched CarMax.com. CarMax.com allows
    SENIOR VICE PRESIDENT
                                   our in-store system.                                       consumers to search our entire used- and new-
   MARKETING AND STRATEGY

                                       Customers visiting our stores are offered sales        car inventory, including the prices of all vehicles.
                                   assistance when they enter the store, but also             Consumers also can view financing and warranty
                                   are free to roam the vehicle selections on their           information, estimate monthly payments,
                                   own. Inventory is arranged by vehicle type—                approximate trade-in values and compare the
                                   from subcompacts to light trucks and luxury                features and specifications of selected vehicles
                                   vehicles—and by make within each type. An easy             side-by-side. In fiscal 2001, we introduced a
                                   way to sort through the vast inventory selection           new site design and added vehicle reviews, the
                                   is via our automated touch-screen terminals.               ability to estimate tax, title and tag fees and a
                                   Using these kiosks inside the store, customers             link offering insurance quotes.
                                   can search the inventory by price point or
“THE SYSTEMS CARMAX CUSTOMERS
 SEE, IN OUR STORES AND ON THE
WEB, PROVIDE THE COMPREHENSIVE
INFORMATION THAT DISTINGUISHES
   OUR CONSUMER OFFER; THE
OPERATIONAL SYSTEMS THEY DON’T
SEE HELP US SUCCESSFULLY DELIVER
          OUR OFFER.”


          MIKE DOLAN
  SENIOR VICE PRESIDENT AND
  CHIEF INFORMATION OFFICER




                                                                                         16
CARMAX




         CarMax provides easily accessible information, including our low, no-haggle prices,

         on each used and new vehicle in our entire inventory—in-store via automated touch

         screens and online via CarMax.com.




                    17
selection
                                                          optimal




                                     CarMax is a superstore for used cars. To achieve           purchase it from the consumer whether or not
                                     our volume objectives, we must offer a broad               he or she buys a vehicle from CarMax. Second,
                                     selection of vehicles that appeal to a large num-          we provide extensive training for CarMax buyers.
                                     ber of consumers. Within each category, we also            From their first day with us, buyers-in-training
                                     must offer a variety of makes and models so                are mentored by experienced buyers. In class-
                                     that our customers have enough choices without             room training, buyers learn how to evaluate a
                                     having to shop all over town.                              used car, as well as important in-store and
                                        Each CarMax used-car superstore offers no               business operating procedures. But, the most
“SUPERVISED BY EXPERIENCED BUYERS,
OUR BUYERS-IN-TRAINING APPRAISE
                                     fewer than 250 vehicles, and typical inventories           important education they receive is their on-
   THOUSANDS OF CARS BEFORE
                                     range from 250 vehicles to 400 vehicles. At our            the-job training. This training allows them to
MAKING THEIR FIRST SOLO PURCHASE

                                     highest volume locations, the selection rises to           appraise thousands of vehicles and receive a
          FOR CARMAX.”

                                     as many as 650 vehicles. Every CarMax super-               critique on each appraisal made before making
          CLIFF WOOD
         VICE PRESIDENT
                                     store offers a wide selection representing all             their first solo purchase for CarMax.
         MERCHANDISING

                                     popular makes and models, from subcompact,                     In addition to our used-car superstores, we
                                     mid-sized and luxury cars to sport utilities,              operate 21 new-car franchises, most of which
                                     trucks and mini-vans. CarMax also offers                   are integrated or co-located with our super-
                                     consumers the option to transfer used vehicles             stores. Brands represented include Chrysler,
                                     from any other CarMax location.                            Dodge, Jeep, Nissan, Mitsubishi, Toyota, BMW,
                                        CarMax used cars are less than six years old,           Chevrolet and Ford. At each franchise, CarMax
                                     have fewer than 60,000 miles and generally                 offers the full selection of manufacturer’s
                                     range in price from $6,500 to $30,000. For                 models at no-haggle prices.
                                     the most cost-conscious consumer, we offer                     Maintaining CarMax’s superior selection also
                                     ValuMax®, which are high-quality vehicles that             requires excellent inventory management skills.
     “AN AUTO PURCHASE IS A
                                     are more than six years old or have 60,000                 Our inventory management system tracks each
  DOCUMENT-INTENSIVE PROCESS.

                                     miles or more. They generally range in price               vehicle from its point of wholesale purchase to
  OUR EFFICIENT ASSOCIATES AND
   EFFECTIVE SYSTEMS MAKE THIS
                                     from $4,000 to $19,000.                                    its sale at retail. Measuring the time a vehicle
   PROCESS APPEAR SIMPLE AND
                                        Because these unique used vehicles cannot               remains on our lot, tracking its purchase price
   SEAMLESS TO THE CUSTOMER.”

                                     be purchased in bulk, delivering this broad                versus its ultimate retail sales price and tracking
          FRED WILSON
         VICE PRESIDENT
                                     selection requires special buying skills. First, to        movement of vehicles between locations helps
      STORE ADMINISTRATION
                                     make sure our selection matches consumer tastes            generate an efficient inventory turn ratio. We
                                     in each market, we purchase most cars directly             are constantly using the information provided
                                     from consumers in the market or at regional                by this system to refine our buying skills, our
                                     auctions. We appraise any vehicle and offer to             selection and our retail prices.



                                                                                           18
CARMAX




         CarMax is a superstore for used cars, with typical inventories ranging from 250

         vehicles to 400 vehicles. In fiscal 2001, CarMax sold an average of 4,000 used cars

         per superstore, more than three times the combined new- and used-car volume of

         the average new-car dealership.




                   19
value                                         customers trust




                                  Creating value for automotive consumers means                equipment standards. Vehicle inspections are
                                  providing top-notch customer service, a broad                completed systematically by CarMax mechanics,
                                  selection of vehicles and easily accessible product          most of whom are A.S.E.-certified. Fewer than
                                  information. But, most of all, it means providing            half the cars we purchase from consumers meet
                                  low prices on high-quality vehicles. CarMax                  the CarMax retail standard; the remainder are
                                  delivers the entire value equation.                          wholesaled to other dealers at onsite auctions.
                                     On average, CarMax used cars are priced                       A five-day, 250-mile return guarantee and a
                                  $1,500 below the Kelley Blue Book price. In fiscal           limited 30-day warranty back every used car sold
“OUR SERVICE TECHNICIANS KNOW
    THAT WHETHER OR NOT A
                                  2001, approximately 75 percent of our new cars               at CarMax. The majority of customers also choose
  CUSTOMER BECOMES A REPEAT
                                  were priced below dealer’s invoice. Every consumer           to purchase extended warranties that provide
CUSTOMER DEPENDS ON THE QUALITY

                                  receives these low prices—without having to                  comprehensive mechanical protection for periods
  OF OUR RECONDITIONING AND
      SERVICE OPERATIONS.”
                                  negotiate. At CarMax, we extend no-haggle to all             ranging from six months to 72 months. All
              ED HILL
                                  parts of the transaction. Consumers can receive              CarMax used-car locations provide vehicle repair
          VICE PRESIDENT
                                  written appraisals on any vehicle, and we will               service, including warranty service. CarMax
       SERVICE OPERATIONS

                                  buy their cars even if they don’t buy from us. We            extended warranty customers also have access
                                  also set financing and warranty rates at low, no-            to an additional 14,000 independent service
                                  haggle levels and offer customers a choice of                providers nationwide. Factory-authorized warranty
                                  rates and terms when they are approved by more               service is available for all new cars at CarMax
                                  than one financing source. Other automobile                  new-car franchises.
                                  retailers may offer a good deal on the vehicle or                From the day we opened the doors, consumers
                                  even advertise no-haggle pricing, but most then              have told us they like CarMax. Today, we operate
                                  vary the pricing on trade-ins, financing and war-            37 locations and used cars account for more than
                                  ranties to earn back the margin lost on the vehicle.         85 percent of the vehicles we sell. We have refined
                                     The prices are low, but the quality is high.              the offer and strengthened the systems that support
  “PAYING THE SAME FIXED DOLLAR

                                  Every CarMax used car undergoes our rigorous                 it and our capacity to consistently deliver it. As we
  COMMISSION ON EVERY VEHICLE
ALLOWS OUR SALES CONSULTANTS TO
                                  Certified Quality InspectionSM. This comprehensive           enter fiscal 2002, we are once again beginning to
 FOCUS ON FINDING THE RIGHT CAR
                                  inspection includes the engine, cooling and fuel             extend the CarMax offer to customers in new
       FOR THE CUSTOMER.”

                                  system, drive axle, transmission, electronic systems,        markets. As we engage in this expansion program,
         SCOTT RIVAS
        VICE PRESIDENT
                                  suspension, brake system, steering, air condition-           we expect that continuing to offer consumers
       HUMAN RESOURCES
                                  ing, interior and optional equipment. ValuMax®               “car-buying the way it should be” will produce
                                  must meet the same mechanical, electrical and                healthy returns for our shareholders.
                                  safety standards, but fewer cosmetic and optional

                                                                                          20
CARMAX




         Creating value for automotive consumers means providing top-notch customer

         service, easily accessible product information and low prices on high-quality

         vehicles. CarMax delivers the entire value equation.




                   21
Selected Financial Data


                                                                            2001        2000        1999         1998        1997        1996        1995        1994        1993       1992


CONSOLIDATED SUMMARY OF EARNINGS FROM CONTINUING OPERATIONS
(Amounts in millions except per share data)
Net sales and operating revenues................ $12,959                            $12,614     $10,810      $ 8,871     $ 7,664     $ 7,029     $ 5,583     $ 4,130     $ 3,270    $ 2,790
Gross profit .......................................................... $ 2,795     $ 2,863     $ 2,456      $ 2,044     $ 1,761     $ 1,635     $ 1,385     $ 1,106     $ 924      $ 809
Selling, general and
    administrative expenses.............................. $ 2,515                   $ 2,310     $ 2,087      $ 1,815     $ 1,499     $ 1,315     $ 1,105     $    892    $    745   $    676
Earnings from continuing
    operations before income taxes................. $ 259                           $    529    $     341    $    202    $    233    $    295    $    270    $    209    $    175   $    124
Earnings from continuing operations.......... $ 161                                 $    328    $     211    $    125    $    144    $    184    $    169    $    132    $    110   $     78
Earnings (loss) per share from continuing operations:
    Circuit City Group:
        Basic......................................................... $ 0.73       $ 1.63      $ 1.09       $ 0.68      $ 0.74      $ 0.95      $ 0.88      $ 0.70      $ 0.59     $ 0.43
        Diluted ..................................................... $ 0.73        $ 1.60      $ 1.08       $ 0.67      $ 0.73      $ 0.94      $ 0.87      $ 0.69      $ 0.58     $ 0.42
    CarMax Group:
        Basic......................................................... $ 0.45       $ 0.01      $ (0.24)     $ (0.35) $ (0.01)       $      —    $      —    $      —    $     —    $      —
        Diluted ..................................................... $ 0.43        $ 0.01      $ (0.24)     $ (0.35) $ (0.01)       $      —    $      —    $      —    $     —    $      —

CONSOLIDATED SUMMARY OF EARNINGS FROM CONTINUING OPERATIONS PERCENTAGES
(% to sales except effective tax rate)
                                                                             21.6
Gross profit...........................................................                  22.7        22.7         23.0        23.0        23.3        24.8        26.8       28.3       29.0
Selling, general and
                                                                             19.4
    administrative expenses..............................                                18.3        19.3         20.5        19.6        18.7        19.8        21.6       22.8       24.2
Earnings from continuing operations
                                                                              2.0
    before income taxes.....................................                              4.2         3.2          2.3         3.0         4.2         4.8         5.1        5.4        4.5
                                                                             38.0
Effective tax rate.................................................                      38.0        38.0         38.0        38.0        37.5        37.5        36.7       37.0       37.0
                                                                              1.2
Earnings from continuing operations...............                                        2.6         2.0          1.4         1.9         2.6         3.0         3.2        3.4        2.8

CONSOLIDATED SUMMARY BALANCE SHEETS
(Amounts in millions)
                                                                          $ 2,847
Total current assets ..........................................                     $ 2,943     $ 2,394      $ 2,146     $ 2,163     $ 1,736     $ 1,387     $ 1,024     $ 791      $    597
                                                                          $ 989
Property and equipment, net...........................                              $ 965       $ 1,006      $ 1,049     $ 886       $ 774       $ 593       $ 438       $ 371      $    319
                                                                          $     –
Deferred income taxes.....................................                          $     —     $     —      $     —     $     —     $     —     $     6     $    79     $ 88       $     68
                                                                          $    35
Other assets.......................................................                 $    47     $    45      $    37     $    32     $    16     $    18     $    14     $ 13       $     15
Total assets.......................................................       $ 3,871   $ 3,955     $ 3,445      $ 3,232     $ 3,081     $ 2,526     $ 2,004     $ 1,555     $ 1,263    $    999
                                                                          $ 1,292
Total current liabilities ....................................                      $ 1,406     $ 964        $ 906       $ 837       $ 831       $ 706       $ 546       $ 373      $    279
Long-term debt, excluding
                                                                          $ 116
   current installments...................................                          $ 249       $ 426        $ 424       $ 430       $ 399       $ 179       $    30     $ 82       $  85
                                                                          $    92
Deferred revenue and other liabilities...........                                   $ 130       $ 112        $ 145       $ 166       $ 214       $ 242       $ 268       $ 232      $ 187
                                                                          $    15
Deferred income taxes.....................................                          $    28     $    38      $    27     $    33     $    18     $     —     $     —     $     —    $   —
Total liabilities..................................................       $ 1,515   $ 1,813     $ 1,540      $ 1,502     $ 1,466     $ 1,462     $ 1,127     $ 844       $ 687      $ 551
Total stockholders’ equity..............................                  $ 2,356   $ 2,142     $ 1,905      $ 1,730     $ 1,615     $ 1,064     $ 877       $ 711       $ 576      $ 448
Total liabilities and stockholders’ equity......                          $ 3,871   $ 3,955     $ 3,445      $ 3,232     $ 3,081     $ 2,526     $ 2,004     $ 1,555     $ 1,263    $ 999

CONSOLIDATED STATEMENTS OF CASH FLOWS FROM CONTINUING OPERATIONS
(Amounts in millions)
Depreciation and amortization....................... $                       153    $    148    $    130     $    115    $     99    $     80    $     67    $     55    $    42    $     36
Cash flow from operating activities
   of continuing operations........................... $                     156    $    626    $    319     $ 236       $     26    $    (46)   $  51       $    111    $ 163      $     67
Capital expenditures ........................................ $              286    $    222    $    352     $ 576       $    540    $    517    $ 375       $    252    $ 190      $    110

OTHER DATA
Cash dividends per share paid on
   Circuit City Group Common Stock............ $ 0.07                               $ 0.07      $ 0.07       $ 0.07      $ 0.07      $ 0.06      $ 0.05      $ 0.04      $ 0.03     $ 0.03
                                                                    7.1
Return on average stockholders’ equity (%).....                                          9.8        7.9          6.2        10.2        18.5        21.1        20.6        21.5       19.2
Number of Associates at year-end................... 56,865                           60,083      53,710       46,691      42,312      37,086      31,413      23,625      20,107     16,635
Number of Circuit City retail units
                                                                   629
   at year-end....................................................                       616         587          556         493         419         352         294         260        228
                                                                    40
Number of CarMax retail units at year-end ...                                             40          31           18           7           4           2           1           –          –


All earnings per share and dividends per share calculations for the Circuit City Group have been adjusted to reflect a two-for-one stock split effective June 30,
1999. On June 16, 1999, Digital Video Express announced that it would discontinue operations. Results of continuing operations shown above exclude Digital
Video Express. See notes to consolidated and group financial statements.




                                                                                                        22
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  • 1. Circuit City Stores, Inc. Annual Report 2001 focus on the customer
  • 2. Financial Highlights Years Ended February 28 or 29 2001 2000 1999 (Dollar amounts in thousands except per share data) CIRCUIT CITY STORES, INC. $12,959,028 Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . . $12,614,390 $10,810,468 $ 160,802 Earnings from Continuing Operations . . . . . . . . . . . . . . . . . . . . . . $ 327,830 $ 211,470 $ 3,871,333 Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,955,348 $ 3,445,266 $ 2,356,483 Total Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,142,174 $ 1,905,130 $ 1,555,580 Working Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,536,456 $ 1,430,710 CIRCUIT CITY GROUP $10,458,037 Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . . $10,599,406 $ 9,344,170 Earnings from Continuing Operations Before Inter-Group $ 115,238 Interest in the CarMax Group . . . . . . . . . . . . . . . . . . . . . . . . . $ 326,712 $ 234,984 $ 149,247 Earnings from Continuing Operations . . . . . . . . . . . . . . . . . . . . . . $ 327,574 $ 216,927 Earnings per Share from Continuing Operations: $ 0.73 Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.63 $ 1.09 $ 0.73 Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.60 $ 1.08 594 Number of Circuit City Superstores . . . . . . . . . . . . . . . . . . . . . . . . 571 537 CARMAX GROUP $ 2,500,991 Net Sales and Operating Revenues . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,014,984 $ 1,466,298 $ 45,564 Net Earnings (Loss). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,118 $ (23,514) Net Earnings (Loss) per Share: $ 0.45 Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.01 $ (0.24) $ 0.43 Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.01 $ (0.24) 40 Number of CarMax Retail Units . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 31 All Circuit City Group earnings per share calculations have been adjusted to reflect a two-for-one stock split effective June 30, 1999. On June 16, 1999, Digital Video Express announced that it would discontinue operations. Results of continuing operations of Circuit City Stores, Inc. and Circuit City Group shown in the tables above exclude Digital Video Express. See notes to consolidated and group financial statements. THE CIRCUIT CITY STORES, INC. COMMON STOCK SERIES INCLUDE: Circuit City Group Common Stock (NYSE:CC). Circuit City is a leading national retailer of brand-name consumer electronics, personal computers and entertainment software. At the end of fiscal year 2001, the Circuit City business included 594 Superstores in 161 markets and 35 Circuit City Express mall stores. The Circuit City Group also includes a retained interest in the equity of the CarMax Group. The Circuit City Group includes Digital Video Express, which is now classified as a discontinued operation for financial reporting purposes. CarMax Group Common Stock (NYSE:KMX). As the pioneer of the used-car superstore concept, CarMax is transforming automobile retailing with a friendly offer that delivers low, no-haggle prices, a broad selection and high-quality customer service. At the end of fiscal year 2001, CarMax operated 40 retail units in 37 locations, including 33 used-car superstores and 22 new-car franchises. IN THIS REPORT, WE USE THE FOLLOWING TERMS AND DEFINITIONS: Circuit City Stores and Circuit City Stores, Inc. refer to the corporation, which includes the Circuit City retail stores and related operations, the CarMax retail stores and related operations, and the company’s interest in Digital Video Express, which is classified as a discontinued operation. Circuit City refers to the retail operations bearing the Circuit City name and to all related operations such as product service and its finance operation. Circuit City Group refers to the Circuit City and Circuit City-related operations, the retained interest in the equity of the CarMax Group and the company’s interest in Digital Video Express, which is classified as a discontinued operation. CarMax Group and CarMax refer to retail locations bearing the CarMax name and to all related operations such as its finance operation. FORWARD-LOOKING STATEMENTS: This report contains forward-looking statements, which are subject to risks and uncertainties, including, but not limited to, risks associ- ated with the development of new business concepts. Additional discussion of factors that could cause actual results to differ materially from management’s projections, forecasts, estimates and expectations is contained in the company’s SEC filings, including the Circuit City Stores, Inc. “Management’s Discussion and Analysis” contained in this annual report.
  • 3. customer focus on the At Circuit City and CarMax, our unremitting focus is on providing customers with the shopping experience—the service, the information, the selection and the value—that assures Circuit City is their first choice for consumer electronics and CarMax is their first choice for used and new vehicles. In every facet of our businesses, our Associates are committed to continuously enhancing our powerful consumer offers…for the benefit of our customers and our shareholders. 1
  • 4. letter management Even though we accomplished a great deal, we were nonetheless disappointed with our financial results. For fiscal 2001, total sales for the Circuit City Group were $10.46 billion compared with $10.60 billion last year, and earnings from continuing operations for the Circuit City business were $115.2 million, or 56 cents per Circuit City Group share, compared with $326.7 million, or $1.60 per share. Including the retained interest in CarMax, earnings from continuing operations for the Circuit City Group were $149.2 million, or 73 cents per Circuit City Group share, compared with $327.6 million, or $1.60 per share. Sales Environment. Although we started the year with healthy growth in virtually all product categories, by late in the first quarter we had already begun to see wide variations in monthly sales performance. The one consis- tent trend throughout the year was the strong growth W. A L A N M c C O L L O U G H pace for new and digital products relative to more tradi- tional products, which were particularly vulnerable to By focusing on the customer, Circuit City Stores, Inc. has rapid declines in average retails. Exciting growth cate- built a high-volume consumer electronics business that gories included digital televisions; DVD players; digital excels at bringing new, often complex, products to the imaging; computer software, accessories and peripherals; marketplace and developed an automotive retail business new video game platforms; and entertainment software. differentiated by its ability to sell high-quality used cars During the first half of the year, our appliance business in a consumer-friendly way. was characterized by weakening growth, the entry of significant competition and below-average operating CONSOLIDATED RESULTS margins. These trends led to our exit from the business Circuit City Stores, Inc. reported consolidated sales of beginning in late July. Many of the growth categories $12.96 billion for the fiscal year ended February 28, 2001, benefited from the expanded space made available by compared with $12.61 billion in fiscal 2000. Earnings from our exit from the major appliance business. After a continuing operations were $160.8 million compared with strong first half, the desktop PC business softened industry- last year’s $327.8 million. wide during the second half. Customer-Focused. We went into this sales environment CIRCUIT CITY BUSINESS REVIEW with an intense focus on the consumer. Our Circuit City In fiscal 2001, our Circuit City business operated in a chal- Superstores always have excelled at introducing new lenging retail environment that included an erratic sales technologies. Our longtime emphasis on product-knowledge- pattern during the first half of the year and a significant based sales training and the strength of our interactive softening across virtually all product categories during the in-store demonstrations have enabled us to build a second half. In this environment, we undertook a number strong brand identity with consumers seeking product of initiatives to better prepare our company for the future. information. Nevertheless, our segment today includes These initiatives included: numerous traditional products with which the consumer a major design change that was rolled out in 23 new q needs little assistance. Lower prices and product familiarity and 26 fully remodeled Superstores; allow consumers to self-select these items. Recognizing exiting the appliance business and fully remerchandising q that we need to adapt as consumer preferences change, the vacated appliance space to include new and expanded we entered the year with a new store design that makes selections in key consumer electronics categories; and, it easy for consumers to shop the way they want to upgrading key, technology-focused merchandise displays q shop—with or without sales counselor assistance and in all stores. with a layout that invites browsing throughout the store. 2
  • 5. The more contemporary shopping experience includes including rate plans, available online from a brick-and- shopping carts and a bank of cash registers at the front mortar retailer. Equally important, we enhanced the site of the store, brighter lighting, more colorful signs, more and added customers while also maintaining high open space and improved product adjacencies. During standards for customer service. Even during the peak hol- the year, we fully remodeled 26 stores, primarily in south iday season, all orders for in-stock merchandise received and central Florida, to reflect this design, and we opened by 1:00 p.m. Eastern time were shipped the same day, 23 new stores that follow this concept. and the site was available to consumers more than 99 The new design excluded major appliances, allowing percent of the time. us to dramatically increase our selection of faster grow- The Challenges Ahead. I feel good about what we have ing, more profitable consumer electronics and home accomplished, but believe there remains much yet to do. office products. Our original intent was to test a free- The cost of last year’s full remodels and the business dis- standing appliance store. However, as appliance sales ruption to the existing store environment were not softened and competition intensified, we decided to exit acceptable. And, although customers in these stores have that category and remerchandise the appliance space in given us great reviews, with the sales and economic all remaining Superstores. That exit cost us approximately uncertainty experienced at the end of the year, it is difficult 29 cents per share, including one-time exit costs, appli- to immediately measure the results of our investment. In ance merchandise markdowns, the appliance space fiscal 2002, we expect to open 15 to 20 new stores and remodeling expenses and sales disruption. But, I believe relocate approximately 10, all of which will follow last it was the right decision for Circuit City. This move pro- year’s design. However, we will limit our remodels to 20 vided the needed space to quickly expand selections of to 25 and refine the design so that it is less costly and digital imaging products; computer software, peripherals less disruptive. and accessories; video game hardware and software; We also will direct significant attention to marketing DVD movie titles; and telecommunications products. programs that cost effectively communicate the changes In addition to the full and the partial remodel programs, we have made. We have added new leadership to our mar- we continued to enhance other areas of the Circuit City keting team and believe that the combination of talent and shopping experience. During the first half, we added experience we now have will give creative life to our displays for Internet accessibility, digital memory devices advertising initiatives. and digital video and audio to virtually all stores. We Circuit City’s financial strength has been driven not expanded our wireless displays to include four providers just by our consumer offer, but also by our ability to in most markets, strengthened our ability to demonstrate deliver the offer consistently and efficiently. In addition the high-quality image available via digital television and to the changes in our store design, we began in fiscal expanded our broadband offering to include more 2001 to roll out Internet-based sales training programs providers than any other retailer. for all our store Associates. We plan to expand this We also continued to develop our e-commerce site, the training method to more product categories in the first launched by a national brick-and-mortar consumer coming fiscal year. electronics specialty retailer. In fiscal 2001, we added Given the challenging retail climate, we will even more more than 1,000 consumer electronics and home office closely examine our operating practices. Specifically, we products, bringing to 2,400 the number of products we are undertaking initiatives to: offer for sale on the Web. And, in an agreement with Alliance Entertainment, we gave CircuitCity.com cus- further tighten inventory management, including q tomers seamless access to Alliance’s selection of more enhancing our forecasting tools, so that we reduce than 250,000 entertainment software titles. Early in the inventory in the distribution system and increase year, we became the first consumer electronics retailer to inventory turnover while also maintaining high provide access to Web warehouse inventory through our in-stock positions in the stores; in-store point-of-sale system, and at year-end, we apply the Six Sigma methodology to critical processes q became the first to offer 360-degree views of products. so that we measurably increase customer satisfaction We also added online sales of wireless phones and the while also reducing costs; and, most extensive wireless communications information, 3
  • 6. leverage our longstanding information systems advan- 2001, we consistently exceeded our sales expectations and q tages to speed customer transaction times and create significantly exceeded our earnings expectations. The additional informative in-store product demonstrations sales strength continued through the fourth quarter, com- that help customers through their purchase decisions. pared to healthy sales growth in last year’s fourth quarter when CarMax saw the exit of a significant competitor We expect that, for our Circuit City business, fiscal from the business. 2002 will be a challenging year with an unpredictable In fiscal 2001, CarMax sales increased 24 percent to sales and earnings climate. In this environment, we must $2.50 billion from $2.01 billion in fiscal 2000. Net earn- make decisions that undergird our longer-term financial ings rose to $45.6 million from $1.1 million. Net earn- performance. We must remain focused on our customers ings per CarMax Group share were 43 cents compared and continue taking steps to stay competitive and up-to- with 1 cent in fiscal 2000. Net earnings attributed to the date with consumer preferences. We must analyze all our Circuit City Group Common Stock were $34.0 million in processes to ensure all activity is productive. Although fiscal 2001 compared with $862,000 in the prior year. we expect our earnings will be disappointing in fiscal We achieved this profit level, in part, by focusing on 2002, we believe that by completing these short-term the used-car segment. In the United States, sales of late- initiatives, we can improve our returns over a more model used cars, which comprise the majority of CarMax’s sustained period. used-car sales, total approximately $250 billion annually. Leadership Advances. I am especially pleased with the More than 85 percent of CarMax’s unit sales are used management team we have in place to guide our deci- vehicles. Unlike new cars, each used car is unique. By sions. Last year, several promotions and additions further finding the best mix of top-quality used cars, recondition- strengthened this team. John Froman was promoted to ing them to a high standard and guaranteeing them for a executive vice president—merchandising. John joined period after the sale, CarMax is able to add value for the Circuit City’s store operations in 1986, was named presi- consumer and earn a higher return per car sold. dent of our Central operating division in 1994 and senior Customer-Focused. CarMax sales are driven by a differen- vice president—merchandising in 1997. Ann-Marie tiated consumer offer that enables each sales consultant Austin-Stephens was promoted to senior vice president— to focus on the needs of the consumer rather than the store innovation and development. Ann-Marie joined profit of the deal. It starts with low, no-haggle prices on Circuit City in 1999 as vice president—strategic planning, the vehicle, the financing and the extended warranty. following an extensive career in marketing, strategy and Trade-ins also are handled as a separate no-haggle trans- product development. In November 2000, Fiona Dias action, including a written appraisal offer good with or joined Circuit City as senior vice president—marketing, without a purchase. We typically offer a broad selection bringing with her broad brand management and marketing of 250 to 400 high-quality used vehicles per superstore. experience. Ed Brett was named president of the Northeast Each vehicle has been thoroughly inspected and recondi- operating division. Ed began his Circuit City career in tioned to meet CarMax’s mechanical, electrical, safety and human resources in 1989, became vice president—Superstore cosmetic standards. Used vehicles include a five-day, human resources and training in 1998 and from 1999 money-back guarantee and a limited warranty. On-site until his promotion had served as a division manager and repair service also is available for all vehicles. then regional vice president. In fiscal 2001, we refined our television advertising to CARMAX BUSINESS REVIEW emphasize more strongly the aspects of the offer that are most important to consumers, and we doubled the When we began exploring the CarMax business in 1991, frequency of our advertising while lowering its cost. Our we approached it with the same consumer focus that had advertising also helped to increase awareness and drive generated success for Circuit City. Even today, research significant additional traffic to CarMax.com, our Web site. consistently acknowledges widespread consumer dissatis- Surveys conducted during the year showed that more than faction with the automobile-buying experience. Our goal 40 percent of consumers who visited a CarMax store first is to offer an alternative, especially for the purchase of visited CarMax.com. Late in fiscal 2000, we increased the high-quality used cars. We have hit bumps along the way, functionality of CarMax.com, adding photographs and particularly during the 1997 to 1998 period when we complete specifications on every car in CarMax’s 12,000- rapidly expanded and added megastores to our mix. vehicle inventory and enabling consumers to easily However, our standard-format store has achieved a high compare prices and features on selected cars and to degree of success in all markets and our megastore in the estimate trade-in values. In fiscal 2001, we introduced a multi-store Washington, D.C., market ranks as the top- new site design and continued to enhance functionality, performing used-car sales location in the nation. In fiscal 4
  • 7. adding tax, title, tag and document fee information and Beyond fiscal 2002, we expect to gradually increase the the ability to receive insurance quotations. expansion pace. We currently expect to open four to six The numbers prove that consumers like what CarMax stores, including satellites, in fiscal 2003. Adding satellite has to offer. With an average of 4,000 used cars sold per fill-in stores extends the CarMax consumer offer into store, CarMax’s fiscal 2001 store volumes were more than underserved trade areas in our existing metro markets and three times the combined new- and used-car volume of leverages our operations and advertising in those markets. the average new-car dealership. New-car dealers, who sell We look forward to continuing sales and profit growth more than 85 percent of late-model used cars, constitute from CarMax, enabling us to fulfill the return on invest- our primary competition. ment opportunities envisioned when we launched the business in 1993. Profit Driven by Execution. Sales are not the only driver Leadership Recognition. Austin Ligon, president of CarMax, of profits. Profitability is enhanced by: and the entire CarMax team have made considerable purchasing and inventory management systems: q progress developing the CarMax offer and establishing a We must purchase large volumes of used cars—one at strong profitable base for growth. Last year, we were pleased a time. To accomplish this task, we have developed to announce the promotion of Tom Folliard to senior vice unique training programs for our buying team and president—store operations. Early this year, he became exec- proprietary databases that track each car’s purchase utive vice president—store operations. Tom joined CarMax in price and activity, from the point of purchase to its 1993 as senior buyer and was an early member of the used- sale at retail. These systems enable us to measure car superstore development team. He became director of our performance and continuously hone our buying purchasing in 1994 and, since 1996, had served as vice skills. Our integrated inventory management system president—merchandising. Tom played the key leadership further helps ensure that we have the right cars in the role in the development of CarMax’s buying and inventory right location at the right time, providing historical management team and system. statistical data about which makes and models sell at which locations during which months. efficient and high-quality reconditioning: CarMax’s Only our outstanding team of Circuit City Associates q unique, systematic reconditioning process is critical to could have met the challenges Circuit City faced in fiscal guaranteeing high quality at low cost. A methodical, 2001, and the great year enjoyed by CarMax followed years sequenced procedure brings every CarMax used car up of tenacious work by the CarMax team. I am proud to be to our exacting mechanical, electrical, safety and working with these Associates, and I thank them and their cosmetic standards. Through process engineering, we families for the sacrifices they make for our company on a have reduced the average reconditioning time per car daily basis. I also thank our customers, our vendors, our by approximately 35 percent over the last two years. board of directors and our shareholders for their support. effective store operations processes: The consumer q offer and operating processes are identical in all stores. Company-wide integrated information systems support cost efficiencies, consistent execution across all stores and continuous operational improvement. Management W. Alan McCollough development and store Associate training reinforce President and Chief Executive Officer CarMax’s distinct methods to ensure that we deliver Circuit City Stores, Inc. high levels of customer satisfaction. April 2, 2001 Growth Opportunities. With a year of solid profitability behind us and an expectation for sustained profitable growth, we plan to resume our geographic expansion. Our focus for the next several years will be on single- store markets and satellite fill-in stores in our multi- store markets, both of which we believe offer the lowest risk, highest return growth opportunities. Single-store markets typically are mid-sized cities with populations of 1 million to 2.5 million people. In fiscal 2002, CarMax plans to enter two single-store markets—Sacramento, Calif., and Greensboro, N.C. 5
  • 8. customer- defined shopping Our new and fully remodeled Superstores are designed completely around today’s consumer. The store’s contemporary look and brighter lights and colors reflect the energy of our product categories. The open floor plan is simple to nav- The success of any retail superstore has historically igate so that customers can find help if they stemmed from its focus on customer service, broad need it or browse and select their products as product selections, low prices and continued satis- they prefer. Shopping carts and baskets and cash faction after the sale. This value equation holds register checkouts at the front of the store create true today. However, the definition of its various a comfortable shopping environment for “take- “WE WANT CUSTOMERS TO BE components has evolved as consumers and, in our with” products. With our exit from the appliance DELIGHTED WITH THEIR CIRCUIT CITY retail segment, the products have evolved. business, we were able in all stores to add cash SHOPPING EXPERIENCE…TO FEEL THE The consumer electronics and home office registers and place more products on the floor. MOMENT THEY WALK INTO THE STORE THAT THIS IS WHERE THEIR categories include a broad array of traditional Improved product adjacencies in the new store NEEDS WILL BE MET.” products—VCRs, portable audio, small-screen design enable our commissioned sales Associates ANN-MARIE AUSTIN-STEPHENS televisions—with which the consumer is already to easily demonstrate related products and help SENIOR VICE PRESIDENT STORE INNOVATION AND familiar and that sell at relatively low average customers compare features and benefits across DEVELOPMENT retails. It includes deep selections of entertain- models. Hourly store Associates help to ensure ment software—movie titles, music and video that product displays are adequately stocked at games. At the same time, we are adding new all times. and more complex technologies at a rapid rate. Finally, we recognize that the Web has added At Circuit City, we are adapting our store to the an exciting dimension to retail shopping. It new dichotomy in our product lines and to the enables consumers to learn about and purchase changes in consumer buying behavior so that products 24-hours-a-day, seven-days-a-week. we continue to serve the needs of a broad cus- Since launching our site in July 1999, we have tomer base. Today, Circuit City customers find maintained a tight integration with our stores. In the same knowledgeable sales assistance upon all stores, sales Associates can access the Web “NEW TRAINING PROGRAMS AND NEW which they have always relied, but they also store inventory through the point-of-sale system DISPLAYS REFLECT OUR DETERMINED COMMITMENT TO PROVIDE CON- find more products quickly accessible on the and order merchandise not available at the store. SUMERS THE INFORMATION THEY NEED floor with more cash registers for easier check- We have continued to add products and features TO BUY NEW TECHNOLOGIES. AT THE out. And, ensuring that we cover all consumer to the site since its launch. We view CircuitCity.com SAME TIME, OUR EXPANDED SELECTIONS AND NEW STORE LAYOUTS ENCOURAGE shopping preferences, we were the first national as an integral part of our efforts to provide con- MORE BROWSING IN ALL AREAS.” brick-and-mortar specialty retailer to sell con- sumers with information and make it easy for RICHARD BIRNBAUM sumer electronics over the Internet. customers to shop the way they want to shop. EXECUTIVE VICE PRESIDENT OPERATIONS 6
  • 9. CIRCUIT CITY Today, Circuit City customers find the same knowledgeable sales assistance upon which they have always relied, but they also find more products quickly accessible on the floor and conveniently located cash registers for easy checkout. And, we were the first national brick-and-mortar specialty retailer to sell consumer electronics over the Internet. 7
  • 10. information comprehensive to today’s sales Associates, who are familiar with the layout of Internet pages. Equally important, the Internet gives us a way to more quickly and more efficiently deliver information on fast-changing technologies to our store Associates and ultimately to the consumer. In fiscal 2002, we expect to add more product modules as well as introduce management “OUR WEB-BASED TRAINING PROVIDES TECHNOLOGICAL KNOW- development courseware. HOW TO OUR STORE ASSOCIATES AT We continue to reward our sales Associates A PACE THAT MIRRORS TODAY’S with incentive compensation. This compensation RAPIDLY CHANGING CONSUMER ELECTRONICS PRODUCT OFFERINGS.” structure recognizes the value they add to the JEFF WELLS shopping experience for consumers seeking We have added new ways for the consumer to SENIOR VICE PRESIDENT in-store information. It also helps us to attract shop, but also maintained our emphasis on HUMAN RESOURCES Associates who value customer service and have providing the comprehensive information needed a keen interest in the products we sell. to purchase many consumer electronics and In addition to sales Associate training, we home office products. Our long-standing commit- focus significant resources on in-store product ment to product-knowledgeable sales assistance displays and demonstrations. At the digital distinguishes Circuit City from all our signifi- imaging displays in our new and fully remodeled cant competitors. stores, customers learn how to take digital still Delivering on that commitment requires photos, upload them to a personal computer and contemporary sales training programs. All e-mail them to family and friends or make high- Circuit City store Associates complete training quality prints. Our digital television display modules focused on customer service and store “CIRCUIT CITY IS FIRMLY COMMITTED provides a vivid comparison between a big- procedures. Sales training includes initial and TO IN-STORE SYSTEMS THAT CREATE A FAST, EASY, INFORMATIVE SHOPPING screen, analog television and various digital ongoing product modules to ensure that sales EXPERIENCE. E-COMMERCE, WITH display devices. Speaker sound rooms and car Associates can answer questions on even the IN-STORE PICK-UP, AND THE PLANNED LAUNCH OF BROADBAND STATIONS audio/video product rooms enable consumers latest products. In fiscal 2001, we began moving EXEMPLIFY THIS COMMITMENT.” to compare systems. In the home office area, from classroom training to Internet-based DENNIS BOWMAN customers can see demonstrations of various training courses. C-learning is more user-friendly SENIOR VICE PRESIDENT AND CHIEF INFORMATION OFFICER 8
  • 11. CIRCUIT CITY Product-knowledgeable sales assistance distinguishes Circuit City from all our significant competitors. In-store product displays and demonstrations help our customers learn about the benefits of technology, and CircuitCity.com provides a wealth of information on more than 2,600 products. Internet access technologies, including the speed of broadband. And, in our new video game departments, they can play with the full range of game platforms. Finally, we believe the Internet is becoming a more important information source for today’s consumer. CircuitCity.com provides a wealth of information on more than 2,600 products, not just those available for sale on the site. Consumers can compare side-by-side the features and benefits of specific prod- ucts, and in fiscal 2001, we added 360-degree views of more than 500 products. In the new year, we will continue to add informa- tion and expand 360-degree views to more products. 9
  • 12. selection optimal We recognize that consumers purchasing big-ticket extended our digital camera and accessories selec- items often shop multiple retailers. Nevertheless, tion, allowing us to meet high demand over the we strive to provide an experience that enables holidays, and added 35mm cameras. We doubled them to shop only at Circuit City for a broad, our DVD movie offering, expanding from an aver- feature-rich selection of name-brand consumer age of 2,500 titles to an average of 5,000 titles in electronics and home office products. all stores. And, we added a full assortment of Our merchandising team provides a selection video game platforms, including hardware and that includes a variety of brands, features and software. We will continue to expand our video price points. The selection extends from the basic game selection as developing platforms are entry-level products to the highest-quality tele- introduced in the new year. vision available for your family or media room. “IN FISCAL 2002, WE WILL FOCUS You can grab a replacement VCR or learn about ON BUILDING MARKET SHARE IN new digital television products. We were one of THE PROFITABLE TECHNOLOGIES the first national retailers to introduce DIRECTV THAT WE BELIEVE WILL DRIVE INDUSTRY GROWTH DURING THIS and one of the first to introduce CableLabs- DIGITAL DECADE.” certified DOCSIS modems. In fiscal 2001, we JOHN FROMAN helped introduce new ways to access the Internet— EXECUTIVE VICE PRESIDENT MERCHANDISING from your wireless phone, your handheld computer or even your television. And, we expanded our wireless communications selection to include options from four major carriers in most markets. Finally, our e-commerce team mirrors the We are careful, however, to not offer selection store’s focus on selection. More than 2,400 that provides no distinguishing value for the con- products are available for purchase on the Web sumer. As products become similar in the features site, including approximately 115 televisions, offered, we adjust our selection to help simplify 45 digital cameras and 20 notebook PCs. Circuit the customer’s purchase decision. Today, for City Web customers can purchase products online example, we carry only about 15 VCR models for delivery to their home or check inventory at versus approximately 50 five years ago. These up to three stores, purchase the products online “ADVANCES IN SUPPLY CHAIN MANAGEMENT CAN HELP REDUCE reductions free space for other products that have and pick them up from the store at their conve- INVENTORY IN WAREHOUSES WHILE a greater variety of features across models. nience. In addition, the Web site enables us to offer MAINTAINING OR EVEN IMPROVING THE STORES’ ALREADY SOLID Our new store design and our exit from the special selections of product line extensions only IN-STOCK LEVELS. WE ARE TARGETING appliance business allowed us to dramatically available in limited supply. It further expands the IMPROVED RETURNS WITH REDUCED expand our selections in many categories during stores’ inventories by providing access to these INVENTORY INVESTMENT AND DISTRIBUTION COSTS.” fiscal 2001. Now, our typical Superstore displays more limited quantities as well as to the full Web GARY MIERENFELD approximately 1,000 computer software titles store warehouse inventory. And, CircuitCity.com SENIOR VICE PRESIDENT compared with only about 50 previously. We customers now have access to more than 250,000 DISTRIBUTION AND NATIONAL SERVICE increased the selling square footage for computer music and movie titles through our agreement peripherals and accessories by 70 percent. We with Alliance Entertainment. 10
  • 13. CIRCUIT CITY Circuit City provides a broad, feature-rich selection of name-brand consumer electronics and home office products. In fiscal 2001, we dramatically expanded our selections in computer software, peripherals and accessories; digital and 35mm cameras and imaging accessories; DVD movies; and video game hardware and software. 11
  • 14. value customers trust At Circuit City, we believe that for today’s con- for home delivery are shipped the same day if the sumer, value is critical to an outstanding shopping order is received before 1:00 p.m. Eastern time experience. Value includes not only extensive or the following day if after 1:00 p.m. Customer product information and a vast product array, but e-mails are responded to within 24 hours of also low prices and satisfaction after the sale. receipt. We now have operated the site through As a primary shopping destination, our stores two peak selling seasons and have set the stan- must offer competitive pricing with all major dard, meeting our shipping and e-mail response retailers in our categories. Our Web pricing must criteria more than 99 percent of the time. And be competitive with available product from other finally, unlike pure-play e-tailers or brick-and- major e-tailers and with our stores. We actively mortar retailers without fully integrated sites, any “WE’RE CHANGING OUR STORES shop the competition and continuously enhance products, whether they are picked up at the store TO MATCH CHANGED CONSUMER our inventory management systems to improve or delivered to the home, may be returned or SHOPPING PREFERENCES. WE MUST ALSO CHANGE OUR ADVERTISING forecasting and reduce inventory carrying and exchanged at any Circuit City Superstore. TO REACH TODAY’S CONSUMER, distribution costs, all as part of our efforts to During fiscal 2001, we made significant GIVING IT THE SAME FRESH APPROACH WE’RE INTRODUCING keep prices low. Finally, we offer a low price changes to the Circuit City consumer offer, exiting IN OUR STORES.” guarantee at all stores, and customers buying the appliance business to focus on the more FIONA DIAS online and picking up products at the store promising consumer electronics and home office SENIOR VICE PRESIDENT automatically receive the lower of the Web categories, adding more “take-with” selection to MARKETING price or the in-store price. all stores and introducing a store environment But to maintain our relationship with the con- that is more contemporary and more conducive to sumer, we also must continue our commitment to browsing as well as to finding and learning about service and satisfaction after the sale is complete. new technologies. And yet, we kept the underly- That commitment includes competitive return ing principles of our value equation—exceptional policies, home delivery for larger items, installa- customer service, a broad product selection, low tion for items such as DIRECTV, and in-shop and prices and satisfaction after the sale. In fiscal in-home product repair. For in-shop repair, cus- 2002, we will maintain our focus on customers tomers simply bring a product to the most conve- while we continue refining the store design as nient Circuit City Superstore, and we send it to well as the operating and management informa- one of our 23 regional repair centers. tion systems that support our consumer offer. Our CircuitCity.com customers also receive superior objective, as always, remains to achieve the best after-the-sale service. Products purchased online returns we can for Circuit City shareholders. 12
  • 15. CIRCUIT CITY At Circuit City, we are committed to providing the value that is critical to an out- standing shopping experience—extensive product information, a vast product array, low prices and satisfaction after the sale—in an environment that lets customers shop the way they want to shop. 13
  • 16. customer- defined shopping An overriding focus on the customer also drives customer’s needs rather than negotiating the best the success of our CarMax used-car superstores. “deal” for the dealership. Whether buying a luxury They must offer the same value—exceptional vehicle or a sub-compact, the CarMax customer “IN FISCAL 2001, CARMAX’S UNIQUE customer service, broad selection, low prices and receives the same help and attention. CONSUMER OFFER AND OPERATIONAL CONCEPT BEGAN TO DELIVER THE continued satisfaction after the sale—that character- In addition, the sales consultant is able to assist PROFITABILITY ENVISIONED WHEN THE izes successful specialty superstores nationwide. the customer at every stage of the buying process, BUSINESS WAS LAUNCHED, AND NOW CarMax’s pioneering consumer offer is unmatched from selection and test driving, through the trade- WE LOOK FORWARD TO TAKING THE CARMAX CONCEPT TO MORE MARKETS.” in automobile retailing. in appraisal and sale, and sign-ups for financing AUSTIN LIGON CarMax has been a hit with the consumer and extended warranty plans. Our proprietary, PRESIDENT since the day the first store opened in Richmond, enterprise-wide information system facilitates and Va., in 1993. In our first year, the Richmond speeds the shopping process. It allows the sales store’s used-vehicle sales were higher than the consultant and customer to instantly check system- combined used- and new-vehicle sales of any wide inventory information, price an extended new-car dealer in the Richmond market. Today, warranty or submit an application for financing. the average used-car sales of our 33 CarMax Qualified customers receive online financing used-car superstores are more than three times the approval on primary credit financing from either national new-car-dealer averages for new- and CarMax Auto Finance, Bank of America, or both, “CARMAX SALES CONSULTANTS TAKE used-car sales combined, and our largest super- typically in less than five minutes. Sub-prime THE CUSTOMER THROUGH THE ENTIRE store in Laurel, Md., sells nearly eight times that financing is provided through the system by a BUYING PROCESS, FROM VEHICLE average. Over the past eight years, we have further variety of third-party lenders. SELECTION THROUGH TEST DRIVING AND FINANCING TO DELIVERY.” refined the consumer offer, strengthened our oper- CarMax also provides a customer-defined shop- TOM FOLLIARD ating skills and capacity, and honed our ability to ping experience on the Web. While most used-car EXECUTIVE VICE PRESIDENT deliver CarMax’s value equation consistently customers prefer to view and test drive these STORE OPERATIONS across all stores on a daily basis. unique vehicles, CarMax.com provides comprehen- One of the keys to our customer focus is the sive information on our entire vehicle inventory. CarMax sales consultant. These consultants Both used-car and new-car customers can contact receive the same commission amount for every dedicated “eOffice” consultants online via car they sell. Pricing on vehicles, financing and CarMax.com, by telephone or by fax. Customers warranties are set at low, no-haggle levels, and can work with these eOffice sales consultants from trade-ins are handled as separate no-haggle trans- the comfort of home—including applying for actions. These incentive and pricing policies financing—and need only visit the store to sign the “COMPETITIVE FINANCING IS A KEY enable the sales consultant to focus solely on the paperwork and pick up their vehicle. COMPONENT THAT MAKES THE CARMAX OFFER WORK FOR THE CUSTOMER.” ANGIE SCHWARZ VICE PRESIDENT CARMAX AUTO FINANCE 14
  • 17. CARMAX CarMax’s pioneering consumer offer is unmatched in automobile retailing: low, no-haggle prices; a broad selection; guaranteed quality; and customer- friendly service. 15
  • 18. information comprehensive CarMax further improves the car-buying experi- vehicle make and model. After sorting, customers ence with easily accessible information on each can see side-by-side comparisons that include used and new vehicle in our inventory. Vehicle the features, specifications and color photos of information that includes features, specifica- the selected vehicles. Once the customer selects tions and the low, no-haggle CarMax price is a vehicle of interest, the system prints an available in-store via our automated touch- information sheet with a map showing the screen kiosks and online at CarMax.com. Both vehicle’s exact location on the CarMax site. systems provide the comparative Kelley Blue More and more consumers are researching “OUR ADVERTISING AND MARKETING MESSAGES EXPLAIN IN A STRAIGHT- Book price for used cars and the manufacturer’s vehicle purchases on the Web before entering a FORWARD, ‘NO-GAMES’ MANNER suggested retail price and the dealer invoice for store. Early on, CarMax laid the foundation with HOW THE ELEMENTS OF THE new cars. Inventory information on the more information systems that could be naturally CARMAX OFFER DIFFER FROM THOSE OF A TRADITIONAL DEALER.” than 12,000 vehicles available for sale is updat- integrated into a Web site, and in 1996, we JOE KUNKEL ed daily on CarMax.com and instantaneously on launched CarMax.com. CarMax.com allows SENIOR VICE PRESIDENT our in-store system. consumers to search our entire used- and new- MARKETING AND STRATEGY Customers visiting our stores are offered sales car inventory, including the prices of all vehicles. assistance when they enter the store, but also Consumers also can view financing and warranty are free to roam the vehicle selections on their information, estimate monthly payments, own. Inventory is arranged by vehicle type— approximate trade-in values and compare the from subcompacts to light trucks and luxury features and specifications of selected vehicles vehicles—and by make within each type. An easy side-by-side. In fiscal 2001, we introduced a way to sort through the vast inventory selection new site design and added vehicle reviews, the is via our automated touch-screen terminals. ability to estimate tax, title and tag fees and a Using these kiosks inside the store, customers link offering insurance quotes. can search the inventory by price point or “THE SYSTEMS CARMAX CUSTOMERS SEE, IN OUR STORES AND ON THE WEB, PROVIDE THE COMPREHENSIVE INFORMATION THAT DISTINGUISHES OUR CONSUMER OFFER; THE OPERATIONAL SYSTEMS THEY DON’T SEE HELP US SUCCESSFULLY DELIVER OUR OFFER.” MIKE DOLAN SENIOR VICE PRESIDENT AND CHIEF INFORMATION OFFICER 16
  • 19. CARMAX CarMax provides easily accessible information, including our low, no-haggle prices, on each used and new vehicle in our entire inventory—in-store via automated touch screens and online via CarMax.com. 17
  • 20. selection optimal CarMax is a superstore for used cars. To achieve purchase it from the consumer whether or not our volume objectives, we must offer a broad he or she buys a vehicle from CarMax. Second, selection of vehicles that appeal to a large num- we provide extensive training for CarMax buyers. ber of consumers. Within each category, we also From their first day with us, buyers-in-training must offer a variety of makes and models so are mentored by experienced buyers. In class- that our customers have enough choices without room training, buyers learn how to evaluate a having to shop all over town. used car, as well as important in-store and Each CarMax used-car superstore offers no business operating procedures. But, the most “SUPERVISED BY EXPERIENCED BUYERS, OUR BUYERS-IN-TRAINING APPRAISE fewer than 250 vehicles, and typical inventories important education they receive is their on- THOUSANDS OF CARS BEFORE range from 250 vehicles to 400 vehicles. At our the-job training. This training allows them to MAKING THEIR FIRST SOLO PURCHASE highest volume locations, the selection rises to appraise thousands of vehicles and receive a FOR CARMAX.” as many as 650 vehicles. Every CarMax super- critique on each appraisal made before making CLIFF WOOD VICE PRESIDENT store offers a wide selection representing all their first solo purchase for CarMax. MERCHANDISING popular makes and models, from subcompact, In addition to our used-car superstores, we mid-sized and luxury cars to sport utilities, operate 21 new-car franchises, most of which trucks and mini-vans. CarMax also offers are integrated or co-located with our super- consumers the option to transfer used vehicles stores. Brands represented include Chrysler, from any other CarMax location. Dodge, Jeep, Nissan, Mitsubishi, Toyota, BMW, CarMax used cars are less than six years old, Chevrolet and Ford. At each franchise, CarMax have fewer than 60,000 miles and generally offers the full selection of manufacturer’s range in price from $6,500 to $30,000. For models at no-haggle prices. the most cost-conscious consumer, we offer Maintaining CarMax’s superior selection also ValuMax®, which are high-quality vehicles that requires excellent inventory management skills. “AN AUTO PURCHASE IS A are more than six years old or have 60,000 Our inventory management system tracks each DOCUMENT-INTENSIVE PROCESS. miles or more. They generally range in price vehicle from its point of wholesale purchase to OUR EFFICIENT ASSOCIATES AND EFFECTIVE SYSTEMS MAKE THIS from $4,000 to $19,000. its sale at retail. Measuring the time a vehicle PROCESS APPEAR SIMPLE AND Because these unique used vehicles cannot remains on our lot, tracking its purchase price SEAMLESS TO THE CUSTOMER.” be purchased in bulk, delivering this broad versus its ultimate retail sales price and tracking FRED WILSON VICE PRESIDENT selection requires special buying skills. First, to movement of vehicles between locations helps STORE ADMINISTRATION make sure our selection matches consumer tastes generate an efficient inventory turn ratio. We in each market, we purchase most cars directly are constantly using the information provided from consumers in the market or at regional by this system to refine our buying skills, our auctions. We appraise any vehicle and offer to selection and our retail prices. 18
  • 21. CARMAX CarMax is a superstore for used cars, with typical inventories ranging from 250 vehicles to 400 vehicles. In fiscal 2001, CarMax sold an average of 4,000 used cars per superstore, more than three times the combined new- and used-car volume of the average new-car dealership. 19
  • 22. value customers trust Creating value for automotive consumers means equipment standards. Vehicle inspections are providing top-notch customer service, a broad completed systematically by CarMax mechanics, selection of vehicles and easily accessible product most of whom are A.S.E.-certified. Fewer than information. But, most of all, it means providing half the cars we purchase from consumers meet low prices on high-quality vehicles. CarMax the CarMax retail standard; the remainder are delivers the entire value equation. wholesaled to other dealers at onsite auctions. On average, CarMax used cars are priced A five-day, 250-mile return guarantee and a $1,500 below the Kelley Blue Book price. In fiscal limited 30-day warranty back every used car sold “OUR SERVICE TECHNICIANS KNOW THAT WHETHER OR NOT A 2001, approximately 75 percent of our new cars at CarMax. The majority of customers also choose CUSTOMER BECOMES A REPEAT were priced below dealer’s invoice. Every consumer to purchase extended warranties that provide CUSTOMER DEPENDS ON THE QUALITY receives these low prices—without having to comprehensive mechanical protection for periods OF OUR RECONDITIONING AND SERVICE OPERATIONS.” negotiate. At CarMax, we extend no-haggle to all ranging from six months to 72 months. All ED HILL parts of the transaction. Consumers can receive CarMax used-car locations provide vehicle repair VICE PRESIDENT written appraisals on any vehicle, and we will service, including warranty service. CarMax SERVICE OPERATIONS buy their cars even if they don’t buy from us. We extended warranty customers also have access also set financing and warranty rates at low, no- to an additional 14,000 independent service haggle levels and offer customers a choice of providers nationwide. Factory-authorized warranty rates and terms when they are approved by more service is available for all new cars at CarMax than one financing source. Other automobile new-car franchises. retailers may offer a good deal on the vehicle or From the day we opened the doors, consumers even advertise no-haggle pricing, but most then have told us they like CarMax. Today, we operate vary the pricing on trade-ins, financing and war- 37 locations and used cars account for more than ranties to earn back the margin lost on the vehicle. 85 percent of the vehicles we sell. We have refined The prices are low, but the quality is high. the offer and strengthened the systems that support “PAYING THE SAME FIXED DOLLAR Every CarMax used car undergoes our rigorous it and our capacity to consistently deliver it. As we COMMISSION ON EVERY VEHICLE ALLOWS OUR SALES CONSULTANTS TO Certified Quality InspectionSM. This comprehensive enter fiscal 2002, we are once again beginning to FOCUS ON FINDING THE RIGHT CAR inspection includes the engine, cooling and fuel extend the CarMax offer to customers in new FOR THE CUSTOMER.” system, drive axle, transmission, electronic systems, markets. As we engage in this expansion program, SCOTT RIVAS VICE PRESIDENT suspension, brake system, steering, air condition- we expect that continuing to offer consumers HUMAN RESOURCES ing, interior and optional equipment. ValuMax® “car-buying the way it should be” will produce must meet the same mechanical, electrical and healthy returns for our shareholders. safety standards, but fewer cosmetic and optional 20
  • 23. CARMAX Creating value for automotive consumers means providing top-notch customer service, easily accessible product information and low prices on high-quality vehicles. CarMax delivers the entire value equation. 21
  • 24. Selected Financial Data 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 CONSOLIDATED SUMMARY OF EARNINGS FROM CONTINUING OPERATIONS (Amounts in millions except per share data) Net sales and operating revenues................ $12,959 $12,614 $10,810 $ 8,871 $ 7,664 $ 7,029 $ 5,583 $ 4,130 $ 3,270 $ 2,790 Gross profit .......................................................... $ 2,795 $ 2,863 $ 2,456 $ 2,044 $ 1,761 $ 1,635 $ 1,385 $ 1,106 $ 924 $ 809 Selling, general and administrative expenses.............................. $ 2,515 $ 2,310 $ 2,087 $ 1,815 $ 1,499 $ 1,315 $ 1,105 $ 892 $ 745 $ 676 Earnings from continuing operations before income taxes................. $ 259 $ 529 $ 341 $ 202 $ 233 $ 295 $ 270 $ 209 $ 175 $ 124 Earnings from continuing operations.......... $ 161 $ 328 $ 211 $ 125 $ 144 $ 184 $ 169 $ 132 $ 110 $ 78 Earnings (loss) per share from continuing operations: Circuit City Group: Basic......................................................... $ 0.73 $ 1.63 $ 1.09 $ 0.68 $ 0.74 $ 0.95 $ 0.88 $ 0.70 $ 0.59 $ 0.43 Diluted ..................................................... $ 0.73 $ 1.60 $ 1.08 $ 0.67 $ 0.73 $ 0.94 $ 0.87 $ 0.69 $ 0.58 $ 0.42 CarMax Group: Basic......................................................... $ 0.45 $ 0.01 $ (0.24) $ (0.35) $ (0.01) $ — $ — $ — $ — $ — Diluted ..................................................... $ 0.43 $ 0.01 $ (0.24) $ (0.35) $ (0.01) $ — $ — $ — $ — $ — CONSOLIDATED SUMMARY OF EARNINGS FROM CONTINUING OPERATIONS PERCENTAGES (% to sales except effective tax rate) 21.6 Gross profit........................................................... 22.7 22.7 23.0 23.0 23.3 24.8 26.8 28.3 29.0 Selling, general and 19.4 administrative expenses.............................. 18.3 19.3 20.5 19.6 18.7 19.8 21.6 22.8 24.2 Earnings from continuing operations 2.0 before income taxes..................................... 4.2 3.2 2.3 3.0 4.2 4.8 5.1 5.4 4.5 38.0 Effective tax rate................................................. 38.0 38.0 38.0 38.0 37.5 37.5 36.7 37.0 37.0 1.2 Earnings from continuing operations............... 2.6 2.0 1.4 1.9 2.6 3.0 3.2 3.4 2.8 CONSOLIDATED SUMMARY BALANCE SHEETS (Amounts in millions) $ 2,847 Total current assets .......................................... $ 2,943 $ 2,394 $ 2,146 $ 2,163 $ 1,736 $ 1,387 $ 1,024 $ 791 $ 597 $ 989 Property and equipment, net........................... $ 965 $ 1,006 $ 1,049 $ 886 $ 774 $ 593 $ 438 $ 371 $ 319 $ – Deferred income taxes..................................... $ — $ — $ — $ — $ — $ 6 $ 79 $ 88 $ 68 $ 35 Other assets....................................................... $ 47 $ 45 $ 37 $ 32 $ 16 $ 18 $ 14 $ 13 $ 15 Total assets....................................................... $ 3,871 $ 3,955 $ 3,445 $ 3,232 $ 3,081 $ 2,526 $ 2,004 $ 1,555 $ 1,263 $ 999 $ 1,292 Total current liabilities .................................... $ 1,406 $ 964 $ 906 $ 837 $ 831 $ 706 $ 546 $ 373 $ 279 Long-term debt, excluding $ 116 current installments................................... $ 249 $ 426 $ 424 $ 430 $ 399 $ 179 $ 30 $ 82 $ 85 $ 92 Deferred revenue and other liabilities........... $ 130 $ 112 $ 145 $ 166 $ 214 $ 242 $ 268 $ 232 $ 187 $ 15 Deferred income taxes..................................... $ 28 $ 38 $ 27 $ 33 $ 18 $ — $ — $ — $ — Total liabilities.................................................. $ 1,515 $ 1,813 $ 1,540 $ 1,502 $ 1,466 $ 1,462 $ 1,127 $ 844 $ 687 $ 551 Total stockholders’ equity.............................. $ 2,356 $ 2,142 $ 1,905 $ 1,730 $ 1,615 $ 1,064 $ 877 $ 711 $ 576 $ 448 Total liabilities and stockholders’ equity...... $ 3,871 $ 3,955 $ 3,445 $ 3,232 $ 3,081 $ 2,526 $ 2,004 $ 1,555 $ 1,263 $ 999 CONSOLIDATED STATEMENTS OF CASH FLOWS FROM CONTINUING OPERATIONS (Amounts in millions) Depreciation and amortization....................... $ 153 $ 148 $ 130 $ 115 $ 99 $ 80 $ 67 $ 55 $ 42 $ 36 Cash flow from operating activities of continuing operations........................... $ 156 $ 626 $ 319 $ 236 $ 26 $ (46) $ 51 $ 111 $ 163 $ 67 Capital expenditures ........................................ $ 286 $ 222 $ 352 $ 576 $ 540 $ 517 $ 375 $ 252 $ 190 $ 110 OTHER DATA Cash dividends per share paid on Circuit City Group Common Stock............ $ 0.07 $ 0.07 $ 0.07 $ 0.07 $ 0.07 $ 0.06 $ 0.05 $ 0.04 $ 0.03 $ 0.03 7.1 Return on average stockholders’ equity (%)..... 9.8 7.9 6.2 10.2 18.5 21.1 20.6 21.5 19.2 Number of Associates at year-end................... 56,865 60,083 53,710 46,691 42,312 37,086 31,413 23,625 20,107 16,635 Number of Circuit City retail units 629 at year-end.................................................... 616 587 556 493 419 352 294 260 228 40 Number of CarMax retail units at year-end ... 40 31 18 7 4 2 1 – – All earnings per share and dividends per share calculations for the Circuit City Group have been adjusted to reflect a two-for-one stock split effective June 30, 1999. On June 16, 1999, Digital Video Express announced that it would discontinue operations. Results of continuing operations shown above exclude Digital Video Express. See notes to consolidated and group financial statements. 22