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Deutsche Bank 2006 Media and
Telecommunications Conference

June 13, 2006



Mike Palkovic
CFO, DIRECTV
Cautionary Statement
This presentation may include or incorporate by reference certain statements that we believe are, or
may be considered to be, “forward-looking statements” within the meaning of various provisions of the
Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements
generally can be identified by use of statements that include phrases such as “believe,” “expect,”
“estimate,” “anticipate,” “intend,” “plan,” “foresee,” “project” or other similar words or phrases. Similarly,
statements that describe our objectives, plans or goals also are forward-looking statements. All of
these forward-looking statements are subject to certain risks and uncertainties that could cause actual
results to differ materially from historical results or from those expressed or implied by the relevant
forward-looking statement. Such risks and uncertainties include, but are not limited to: economic
conditions; product demand and market acceptance; ability to simplify aspects of our business model;
improve customer service; create new and desirable programming content and interactive features;
achieve anticipated economies of scale; government action; local political or economic developments
in or affecting countries where we have operations, including political, economic and social
uncertainties in many Latin American countries in which DTVLA operates; foreign currency exchange
rates; competition; the outcome of legal proceedings; ability to achieve cost reductions; ability to renew
programming contracts under favorable terms; technological risk; limitations on access to distribution
channels; the success and timeliness of satellite launches; in-orbit performance of satellites, including
technical anomalies; loss of uninsured satellites; theft of satellite programming signals; and our ability
to access capital to maintain our financial flexibility; and we may face other risks described from time
to time in periodic reports filed by us with the SEC.
Non-GAAP Financials
This presentation includes financial measures that are not determined in accordance with accounting
principles generally accepted in the United States of America, or GAAP, such as Operating Profit
before Depreciation and Amortization, Free Cash Flow, Pre-SAC margin and Cash Flow before
Interest and Taxes. These financial measures should be used in conjunction with other GAAP financial
measures and are not presented as an alternative measure of operating results, as determined in
accordance with GAAP. DIRECTV management uses these measures to evaluate the profitability of
DIRECTV U.S.’ subscriber base for the purpose of allocating resources to discretionary activities such
as adding new subscribers, upgrading and retaining existing subscribers and for capital
expenditures. A reconciliation of these measures to the nearest GAAP measure is posted on our
website.
Solid 1st Quarter Results
                               1Q 2006   1Q 2005     Change
 DIRECTV U.S.

 Revenue                       $3.19B    $2.80B        +14%

 Operating Profit Before
                                $545M    $216M        +152%
 Depreciation & Amortization

 Cash Flow Before Interest
                                $211M    $63M         +235%
 and Taxes

 ARPU                           $69.75   $65.78        +6%


 SAC                            $668      $656         +2%


 Monthly Churn                  1.45%    1.49%     (4 basis pts.)
Improving Subscriber Quality
 (Residential Subscribers)

                                                 14%    High Risk
                   39%    30%      24%    18%




                   61%    70%      76%    82%    86%    Low Risk




                    Q1     Q2       Q3    Q4      Q1
                                                 2006
                            2005
# of High Risk   430K    275K      255K   170K   125K
Gross Adds
# of Low Risk    660K    640K      785K   740K   745K
Gross Adds
Higher Quality Subscribers = Lower Churn
                                                                A Decline in 1st Year Churn
A Decline in Involuntary Churn and …
  Involuntary Churn as a % of Total Churn                         Monthly Churn for First Year Customers
                                                                                      3.2%
                     46%
                                  45%
                                                                        2.7%                  2.7%
       42%

34%
                                           30%                  2.0.%
                                                                                                     2.0%



                                                                Q1        Q2           Q3     Q4
        Q2           Q3           Q4
 Q1                                            Q1                                                     Q1
              2005                         2006                                2005                  2006

                                       Is Driving Total Churn Lower
                                          Total Monthly Churn
                                                        1.89%


                                                                  1.70%
                                  1.69%

                          1.49%
                                                                                 1.45%



                                          Q2
                          Q1                            Q3        Q4             Q1
                                                 2005                           2006
Higher Quality Subscribers are also
Driving HD and DVR Penetration Rates
            Penetration of Total Subscriber Base
                                                            25%
                     DVR Subs         HD Subs
                                                      23%
                                                20%
                                       18%
                                17%
                       14%
               12%
       10%
  8%




  Q1   Q2      Q3      Q4       Q1     Q2       Q3    Q4    Q1
        2004                            2005                2006
HD Local Market Rollout
          Q4 2005           April 2006    May 2006         June 2006      2H 2006
          Atlanta           Birmingham    Milwaukee        Baltimore      Albuquerque
          Boston            Columbus      Phoenix          Charlotte      Austin
          Chicago           Kansas City   Salt Lake City   Cleveland      Cincinnati
          Dallas-Ft Worth   Minneapolis   St. Louis        Denver         Grand Rapids
          Detroit           Nashville     Indianapolis     Fresno         Green Bay
          Houston           Pittsburgh    Seattle          Hartford       Greensboro
          Los Angeles       Sacramento                     Miami          Las Vegas
          New York          San Diego                      Orlando        Madison
          Philadelphia                                     Raleigh        Memphis
          San Francisco                                    W Palm Beach   Portland, Mn
          Tampa                                                           Portland, Or
          Washington, D.C                                                 Providence
                                                                          Reno
                                                                          San Antonio

              12               20            26               36            50
Markets
              36M              45M           52M              63M           72M
TV HHs
              33%              41%           47%              58%           66%
% of TV HHs
Subscriber Acquisition Costs (SAC)
(Excludes Benefits From the Lease Program)

    $700

                                                   DVR/HD

                                             Advertising/Marketing

                                         Commission/Direct Sales


                                                  Installation



                                                Basic Box/Dish

      $0
              2005        2006E         2007E            2008E
Advanced Products Drive Greater Value
New Customer Returns
(Excludes Benefits From the Lease Program)

                          Basic
   Bold type reflects a
                                    DVR           HD       HD-DVR
   2-3 year outlook        Box
   ARPU                    $64      $78           $86       $89
   Current (2005)          $64       $93          $109      $115
   Variable Margin        38%       44%           41%       45%
   Current (2005)          38%       47%          46%       46%
   Monthly Churn %        1.8%      1.0%         1.0%       1.0%
   Current (2005)         1.9%      0.6%          0.5%      0.5%
   SAC*                   $515      $680         $710       $660
   Current (2005)         $595      $710          $820      $730

                          31%       46%           45%       57%
   After-tax IRR
   Current (2005)          23%       63%          65%       66%



   *Includes equipment revenues collected from customers
Upgrade and Retention Costs
 (Excludes Benefits From the Lease Program and cost of HD swaps)


    $1.2B

                                              DVR/HD



                                              Movers


                                    Basic Box/Local Upgrades (SD)


       $0
               2005         2006E          2007E         2008E


Number of       5.0M        4.8M             5.1M         5.3M
Transactions
Cost of         $220        $240             $235         $230
Transaction
Advanced Products Drive Greater Value
Existing Customer Upgrades
(Excludes Benefits From the Lease Program)

                         Basic
  Bold type reflects a
                                   DVR           HD      HD-DVR
  2-3 year outlook        Box
  ARPU                    $70      $78           $86      $89
  Current (2005)          $70       $93          $109     $115
  Variable Margin        43%       44%           41%      45%
  Current (2005)          43%       47%          46%      46%
  Monthly Churn %        1.7%      1.0%         1.0%      1.0%
  Current (2005)         1.8%      0.6%          0.5%     0.5%
  Cost to Upgrade*       $90       $160         $290      $250
  Current (2005)         $170      $290          $400     $410

                         50%       84%           50%      77%
  After-tax IRR
  Current (2005)          19%       86%          83%      88%

  *Includes equipment revenues collected from customer
DIRECTV U.S.
Capital Expenditures*
                                                   HD Ground
                                                   Maintenance
                $782M
                                                   Satellites
     $672M



                                          $300-400M




      2004        2005    2006E   2007E    2008E

*Excludes lease program
Strong Balance Sheet
• $.9B net debt position as of 1Q 2006:
     Cash and Short Term Inv.   $2.5B
     Total Debt                  3.4B
     Net Debt                    $.9B

• Repurchased approximately 160.1M shares for
  $2.56B
   – Stock buyback program authorized for $3B
• Expect significant cash flow growth
• Current credit rating provides significant
  borrowing capacity
Summary
    DIRECTV is poised for profitable growth
          and increasing cash flow

• Leading digital multichannel TV service provider
   – 100% digital platform
   – Unique and exclusive programming
   – New products/services expected to further differentiate

• Strong revenue, OPBD&A and subscriber growth
   – Increasing margins due to cost controls and operating leverage

• Strong balance sheet with substantial liquidity
Non-GAAP Financial Reconciliation Schedules
                                                                     DIRECTV Holdings LLC
                      Reconciliation of Operating Profit before Depreciation and Amortization to Operating Profit
                                                                                      Three Months Ended
                                                                                           March 31,
                                                                                     2006              2005
                                                                                      (Dollars in Millions)
 Operating Profit before Depreciation and Amortization                           $     544.6       $     215.6

 Subtract: Depreciation and amortization expense                                       182.2             177.2

 Operating Profit (loss)                                                         $     362.4       $      38.4




                                                         DIRECTV Holdings LLC
                              Reconciliation of Cash Flow before Interest and Taxes and Free Cash Flow to
                                                      Net Cash Provided by Operating Activities
                                                                                     Three Months Ended
                                                                                          March 31,
                                                                                     2006           2005
                                                                                     (Dollars in Millions)
 Cash Flow before Interest and Taxes                                             $    211.1       $      63.1
 Subtract:
              Net interest paid                                                         43.6              82.9
              Income taxes paid (refunded)                                             119.4             (44.1)
 Subtotal - Free Cash Flow                                                              48.1              24.3
 Add Cash Paid For:
             Property and equipment                                                     97.8              45.8
             Satellites                                                                 56.6             100.4
             Subscriber leased equipment - subscriber acquisitions                      46.4               -
             Subscriber leased equipment - upgrade and retention                        40.4                -
 Net Cash Provided by Operating Activities                                       $     289.3       $     170.5

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direc tv group Deutsche Bank Media & Telecom Conference

  • 1. Deutsche Bank 2006 Media and Telecommunications Conference June 13, 2006 Mike Palkovic CFO, DIRECTV
  • 2. Cautionary Statement This presentation may include or incorporate by reference certain statements that we believe are, or may be considered to be, “forward-looking statements” within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by use of statements that include phrases such as “believe,” “expect,” “estimate,” “anticipate,” “intend,” “plan,” “foresee,” “project” or other similar words or phrases. Similarly, statements that describe our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from those expressed or implied by the relevant forward-looking statement. Such risks and uncertainties include, but are not limited to: economic conditions; product demand and market acceptance; ability to simplify aspects of our business model; improve customer service; create new and desirable programming content and interactive features; achieve anticipated economies of scale; government action; local political or economic developments in or affecting countries where we have operations, including political, economic and social uncertainties in many Latin American countries in which DTVLA operates; foreign currency exchange rates; competition; the outcome of legal proceedings; ability to achieve cost reductions; ability to renew programming contracts under favorable terms; technological risk; limitations on access to distribution channels; the success and timeliness of satellite launches; in-orbit performance of satellites, including technical anomalies; loss of uninsured satellites; theft of satellite programming signals; and our ability to access capital to maintain our financial flexibility; and we may face other risks described from time to time in periodic reports filed by us with the SEC.
  • 3. Non-GAAP Financials This presentation includes financial measures that are not determined in accordance with accounting principles generally accepted in the United States of America, or GAAP, such as Operating Profit before Depreciation and Amortization, Free Cash Flow, Pre-SAC margin and Cash Flow before Interest and Taxes. These financial measures should be used in conjunction with other GAAP financial measures and are not presented as an alternative measure of operating results, as determined in accordance with GAAP. DIRECTV management uses these measures to evaluate the profitability of DIRECTV U.S.’ subscriber base for the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading and retaining existing subscribers and for capital expenditures. A reconciliation of these measures to the nearest GAAP measure is posted on our website.
  • 4. Solid 1st Quarter Results 1Q 2006 1Q 2005 Change DIRECTV U.S. Revenue $3.19B $2.80B +14% Operating Profit Before $545M $216M +152% Depreciation & Amortization Cash Flow Before Interest $211M $63M +235% and Taxes ARPU $69.75 $65.78 +6% SAC $668 $656 +2% Monthly Churn 1.45% 1.49% (4 basis pts.)
  • 5. Improving Subscriber Quality (Residential Subscribers) 14% High Risk 39% 30% 24% 18% 61% 70% 76% 82% 86% Low Risk Q1 Q2 Q3 Q4 Q1 2006 2005 # of High Risk 430K 275K 255K 170K 125K Gross Adds # of Low Risk 660K 640K 785K 740K 745K Gross Adds
  • 6. Higher Quality Subscribers = Lower Churn A Decline in 1st Year Churn A Decline in Involuntary Churn and … Involuntary Churn as a % of Total Churn Monthly Churn for First Year Customers 3.2% 46% 45% 2.7% 2.7% 42% 34% 30% 2.0.% 2.0% Q1 Q2 Q3 Q4 Q2 Q3 Q4 Q1 Q1 Q1 2005 2006 2005 2006 Is Driving Total Churn Lower Total Monthly Churn 1.89% 1.70% 1.69% 1.49% 1.45% Q2 Q1 Q3 Q4 Q1 2005 2006
  • 7. Higher Quality Subscribers are also Driving HD and DVR Penetration Rates Penetration of Total Subscriber Base 25% DVR Subs HD Subs 23% 20% 18% 17% 14% 12% 10% 8% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2004 2005 2006
  • 8. HD Local Market Rollout Q4 2005 April 2006 May 2006 June 2006 2H 2006 Atlanta Birmingham Milwaukee Baltimore Albuquerque Boston Columbus Phoenix Charlotte Austin Chicago Kansas City Salt Lake City Cleveland Cincinnati Dallas-Ft Worth Minneapolis St. Louis Denver Grand Rapids Detroit Nashville Indianapolis Fresno Green Bay Houston Pittsburgh Seattle Hartford Greensboro Los Angeles Sacramento Miami Las Vegas New York San Diego Orlando Madison Philadelphia Raleigh Memphis San Francisco W Palm Beach Portland, Mn Tampa Portland, Or Washington, D.C Providence Reno San Antonio 12 20 26 36 50 Markets 36M 45M 52M 63M 72M TV HHs 33% 41% 47% 58% 66% % of TV HHs
  • 9. Subscriber Acquisition Costs (SAC) (Excludes Benefits From the Lease Program) $700 DVR/HD Advertising/Marketing Commission/Direct Sales Installation Basic Box/Dish $0 2005 2006E 2007E 2008E
  • 10. Advanced Products Drive Greater Value New Customer Returns (Excludes Benefits From the Lease Program) Basic Bold type reflects a DVR HD HD-DVR 2-3 year outlook Box ARPU $64 $78 $86 $89 Current (2005) $64 $93 $109 $115 Variable Margin 38% 44% 41% 45% Current (2005) 38% 47% 46% 46% Monthly Churn % 1.8% 1.0% 1.0% 1.0% Current (2005) 1.9% 0.6% 0.5% 0.5% SAC* $515 $680 $710 $660 Current (2005) $595 $710 $820 $730 31% 46% 45% 57% After-tax IRR Current (2005) 23% 63% 65% 66% *Includes equipment revenues collected from customers
  • 11. Upgrade and Retention Costs (Excludes Benefits From the Lease Program and cost of HD swaps) $1.2B DVR/HD Movers Basic Box/Local Upgrades (SD) $0 2005 2006E 2007E 2008E Number of 5.0M 4.8M 5.1M 5.3M Transactions Cost of $220 $240 $235 $230 Transaction
  • 12. Advanced Products Drive Greater Value Existing Customer Upgrades (Excludes Benefits From the Lease Program) Basic Bold type reflects a DVR HD HD-DVR 2-3 year outlook Box ARPU $70 $78 $86 $89 Current (2005) $70 $93 $109 $115 Variable Margin 43% 44% 41% 45% Current (2005) 43% 47% 46% 46% Monthly Churn % 1.7% 1.0% 1.0% 1.0% Current (2005) 1.8% 0.6% 0.5% 0.5% Cost to Upgrade* $90 $160 $290 $250 Current (2005) $170 $290 $400 $410 50% 84% 50% 77% After-tax IRR Current (2005) 19% 86% 83% 88% *Includes equipment revenues collected from customer
  • 13. DIRECTV U.S. Capital Expenditures* HD Ground Maintenance $782M Satellites $672M $300-400M 2004 2005 2006E 2007E 2008E *Excludes lease program
  • 14. Strong Balance Sheet • $.9B net debt position as of 1Q 2006: Cash and Short Term Inv. $2.5B Total Debt 3.4B Net Debt $.9B • Repurchased approximately 160.1M shares for $2.56B – Stock buyback program authorized for $3B • Expect significant cash flow growth • Current credit rating provides significant borrowing capacity
  • 15. Summary DIRECTV is poised for profitable growth and increasing cash flow • Leading digital multichannel TV service provider – 100% digital platform – Unique and exclusive programming – New products/services expected to further differentiate • Strong revenue, OPBD&A and subscriber growth – Increasing margins due to cost controls and operating leverage • Strong balance sheet with substantial liquidity
  • 16.
  • 17. Non-GAAP Financial Reconciliation Schedules DIRECTV Holdings LLC Reconciliation of Operating Profit before Depreciation and Amortization to Operating Profit Three Months Ended March 31, 2006 2005 (Dollars in Millions) Operating Profit before Depreciation and Amortization $ 544.6 $ 215.6 Subtract: Depreciation and amortization expense 182.2 177.2 Operating Profit (loss) $ 362.4 $ 38.4 DIRECTV Holdings LLC Reconciliation of Cash Flow before Interest and Taxes and Free Cash Flow to Net Cash Provided by Operating Activities Three Months Ended March 31, 2006 2005 (Dollars in Millions) Cash Flow before Interest and Taxes $ 211.1 $ 63.1 Subtract: Net interest paid 43.6 82.9 Income taxes paid (refunded) 119.4 (44.1) Subtotal - Free Cash Flow 48.1 24.3 Add Cash Paid For: Property and equipment 97.8 45.8 Satellites 56.6 100.4 Subscriber leased equipment - subscriber acquisitions 46.4 - Subscriber leased equipment - upgrade and retention 40.4 - Net Cash Provided by Operating Activities $ 289.3 $ 170.5