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Whirlpool Corporation 2006 Annual Report



                                           Every Home…Everywhere with Pride,
                                                    Passion and Performance.
Whirlpool Corporation Financial Highlights




                                                Earnings from                                  Cash Flow Provided by                 Debt/Total Capital
     Revenue
                                                Continuing Operations                          Continuing Operating                  (percent)
     ($ in billions)
                                                                                               Activities
                                                ($ in millions)
                                                                                               ($ in millions)
                                                                                                                    $884 $880        65.1%
                                   $18.1                                                                     $794
                                                                             $486              $785
                                                                                                      $744
                                                                                                                                             50.9%
                                                                      $422
                                                        $414   $406
                           $14.3                                                                                                                     45.7%
                   $13.2
                                                                                                                                                             40.4% 41.2%
           $12.2

                                                 $262




     	02	 03	 04	 05	 06                         	02	 03	 04	 05	 06                           	02	 03	 04	 05	 06                   	02	 03	 04	 05	 06

                                                                                    2006              2005          % Change
     ($ in millions, except per share data)


     Net sales                                                               $ 18,080         $ 14,317                   26.3%
     Earnings from continuing operations                                     $    486         $    422                   15.2%
        Per share on a diluted basis                                         $   6.35         $   6.19                    2.6%
     Stockholders’ equity                                                    $ 3,283          $ 1,745                    88.1%
     Total assets                                                            $ 13,878         $ 8,301                    67.2%
     Return on equity*                                                           15.7%            24.6%                 (36.2%)
     Book value per share                                                    $ 42.93          $ 25.54                    68.1%
     Dividends per share                                                     $   1.72         $   1.72                       —

     Share price
       High                                                                  $      96.00     $       86.52             11.0%
       Low                                                                   $      74.07     $       60.78             21.9%
       Close                                                                 $      83.02     $       83.76              (0.9% )

     Shares outstanding at December 31 (in 000’s)                                78,484            67,880                15.6%
     Number of employees                                                         73,416            65,682                11.8%

     *Refer to Eleven-Year Consolidated Statistical Review (pages 38-39) for more information about return on equity calculations.




     Table of Contents
     Brand Gallery (foldout cover)
     Financial Highlights (inside front cover)
2    Chairman’s Letter
6    Maytag Acquisition
8    Whirlpool: Products and Customers Worldwide
17   Key Accomplishments
18   Worldwide Operations
23   Financial Summary
31   Consolidated Condensed Financial Statements
35   Reports of Management and Independent Registered Public Accounting Firm
38   Eleven-Year Consolidated Statistical Review
40   Innovation Pipeline
     Shareholders’ and Other Information (inside back cover)
Brand Gallery Every Home...Everywhere


Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances,
with annual sales of approximately $18 billion, more than 73,000 employees and 73 manufacturing
and technology research centers around the world. We currently sell Whirlpool, KitchenAid and
Maytag products in markets in every region of the world.




                                                                                                                                                                                                                           Latin America Region
North America Region                                                                                                                      Europe Region
                                                                                                   Asia Region
                                                                                                                                          Operations Center:
                                                                                                   Headquarters:
Headquarters:                                                                                                                                                                                                              Headquarters:
                                                                                                                                          Comerio, Italy
                                                                                                   Shanghai, China
Benton Harbor, Michigan, United States                                                                                                                                                                                     São Paulo, Brazil

                                                                                                                                          2006 Sales:
                                                                                                   2006 Sales:
2006 Sales:                                                                                                                                                                                                                2006 Sales:
                                                                                                                                          $3.4 billion
                                                                                                   $457 million
$12.0 billion                                                                                                                                                                                                              $2.4 billion

                                                                                                                                          Principal Products:
                                                                                                   Principal Products:
Principal Products:                                                                                                                                                                                                        Principal Products:
                                                                                                                                          Automatic Dryers, Automatic Washers, Built-In Hobs, Built-In Ovens, Countertop
                                                                                                   Air Conditioners, Automatic Washers,
Air Purifiers, Automatic Dryers, Automatic Washers, Bakeware, Built-In Ovens, Central                                                                                                                                      Automatic Dryers, Automatic Washers, Compressors and
                                                                                                                                          Appliances, Dishwashers, Fabric Fresheners, Freezers, Microwave Ovens, Ranges,
                                                                                                   Microwave Ovens, Refrigerators
Air Conditioning Units, Cooking Gadgets, Cooktops, Cookware, Countertop Appliances,                                                                                                                                        Cooling Solutions, Countertop Appliances, Dishwashers,
                                                                                                                                          Refrigerators
Dehumidifiers, Dishwashers, Fabric Fresheners, Freezers, Garage Storage Organization, Hot                                                                                                                                  Fabric Fresheners, Freezers, Microwave Ovens, Ranges,
Water Heaters, Ice Makers, Laundry Room Organizers, Microwave Ovens, Portable Appliances,                                                                                                                                  Refrigerators, Room Air Conditioners
                                                                                                                                          Manufacturing Locations:
Ranges, Refrigerators, Room Air Conditioners, Trash Compactors, Water Dispensers
                                                                                                                                          France: Amiens                                                                   Manufacturing Locations:
                                                                                                                                          Germany: Neunkirchen, Schorndorf
                                                                                                   Manufacturing Locations:                                                                                                Home Appliances: Joinville, Manaus and Rio Claro,
                                                                                                                                          Italy: Naples, Siena, Cassinetta, Trento
                                                                                                   China: Shanghai, Shunde
Manufacturing Locations:                                                                                                                                                                                                   Brazil; Buenos Aires, Argentina; Lima, Peru; Santiago,
                                                                                                                                          Poland: Wroclaw
                                                                                                   India: Faridabad, Pondicherry, Pune
United States: Amana, Iowa; Benton Harbor, Michigan; Cleveland, Tennessee; Clyde, Ohio;                                                                                                                                    Chile
                                                                                                                                          South Africa: Isithebe
Evansville, Indiana; Findlay, Ohio; Fort Smith, Arkansas; Greenville, Ohio; Jackson, Tennessee;                                                                                                                            Compressors and Cooling Solutions: Joinville, Brazil;
                                                                                                                                          Sweden: Norrköping
LaVergne, Tennessee; Marion, Ohio; Newton, Iowa; Oxford, Mississippi; Tulsa, Oklahoma                                                                                                                                      Riva de Chieri, Italy; Spisská Nová Ves, Slovakia; Beijing,
Mexico: Celaya, Monterrey (2), Puebla, Ramos Arizpe, Reynosa                                                                                                                                                               China; Nuevo Leon, Mexico; Suwanee, Georgia,
                                                                                                                                          Technology Centers:                                                              United States
                                                                                                                                          Germany: Neunkirchen, Schorndorf
                                                                                                   Technology Centers:
                                                                                                                                          Italy: Cassinetta
                                                                                                   China: Shanghai, Shunde
Technology Centers:                                                                                                                                                                                                        Technology Centers:
                                                                                                                                          Poland: Wroclaw
                                                                                                   India: Pondicherry, Pune
United States: Amana and Newton, Iowa; Benton Harbor and St. Joseph (2), Michigan;                                                                                                                                         Home Appliances: Joinville and Rio Claro, Brazil
                                                                                                                                          Slovakia: Poprad
Evansville, Indiana; Cleveland, Jackson and LaVergne, Tennessee                                                                                                                                                            Compressors and Cooling Solutions: Joinville, Brazil;
                                                                                                                                          Sweden: Norrköping
Mexico: Celaya, Monterrey                                                                                                                                                                                                  Riva de Chieri, Italy; Spisská Nová Ves, Slovakia; Beijing,
                                                                                                                                                                                                                           China

                                                                                                                                          Major Brands:
                                                                                                   Major Brands:
Major Brands:                                                                                                                                                                                                              Major Brands:
Whirlpool Corporation 2006 Annual Report




                  Every Home…Everywhere with Pride, Passion and Performance.
                  Whirlpool Corporation’s business strategy enables our employees
                      to create the world’s best home appliances, making life a little
                              easier and more enjoyable for people around the world.




                                    Whirlpool Corporation’s unique business strategy and global capabilities provide
                                    us with an unmatched leadership position and ability to build and sustain loyalty
                                    to our brands.


                                    This strategy is based on:
                                    …understanding and fulfilling consumer needs with highly innovative products
                                    and services under our global portfolio of preferred brands


                                    …efficiently delivering products and providing brand support to thousands
                                    of trade customers worldwide


                                    …continually improving our manufacturing capabilities, productivity and quality


                                    Our strategy allows us to move with greater speed to better serve our trade
                                    customers and end consumers around the globe. The addition of Maytag
                                    enhances our strategy and provides us with more growth opportunities.


                                    Innovation fuels our strategy, further enabling Whirlpool to attract and retain
                                    loyal consumers to our brands. Our people’s creativity and passion for innovation,
                                    combined with their resourcefulness, allows us to continually enrich the value
                                    of Whirlpool Corporation’s branded products.


                                    Our strategy has, and will continue to, create value for our shareholders
                                    during the years ahead.




                                                                                                                         01
Chairman’s Letter



     2006: A Historic Year Last year was a historic year for Whirlpool Corporation.
     We achieved record profits and revenues. We completed the acquisition of
     Maytag Corporation and made great progress on the integration into Whirlpool.
     This acquisition strengthens our leadership position and expands our existing
     strong brands, products and capabilities.
                                                                        BRAND VALUE CREATION STRATEGY
     In 2006, our business achievements were as follows:

     • Record revenues of $18.1 billion, up 26 percent
                                                                        Our business strategy is based on understanding and fulfilling
     • Record $486 million earnings from continuing operations,         consumer needs with innovative products and services under
       up 15 percent                                                    our global portfolio of preferred brands. We efficiently deliver
                                                                        products and provide brand support to thousands of trade
     • Record earnings from continuing operations per diluted
                                                                        customers worldwide, all while continually improving our
       share at $6.35, up from $6.19 in 2005
                                                                        manufacturing capabilities, productivity and quality.
     • Cash flow of $880 million provided by continuing operating       The major elements of our strategy are listed below:
       activities, reducing post-acquisition debt from $3 billion to
       $2.3 billion
                                                                                           Brand and Consumer Loyalty
                                                                                          Consumer Focus    • Innovation
     • Continued global growth of the Whirlpool brand, the number                     •
                                                                                            • Brand Focus  • Growth
       one selling appliance brand in the world
                                                                                             Best Consumer Position
     • Acquisition of Maytag with the expectation of realizing more
       than $400 million in efficiencies on an annual basis by 2008
                                                                                            Trade Management
                                                                                 High Service Levels    • Share of Business
                                                                             •
     Our continued focus on product innovation and aggressive
                                                                                       • Coverage    • Cost to Serve
     actions to offset higher material costs drove our achievements
                                                                                               Best Trade Position
     during the year. Notably, a record $1.6 billion of our worldwide
     revenue came from innovative products and services, and our
                                                                                           Global Operating Platform
     European and Latin American operations produced record
     results during 2006.                                                            Total Cost Productivity    • Availability
                                                                                 •
                                                                                      • Quality     • Fixed Asset Turnover
     We achieved this in a challenging market that included
                                                                                          Best Cost and Quality Position
     a continued sharp increase in the cost of material and
     oil-related items, as well as a downturn in consumer
                                                                        Our global approach in managing our operating platform
     demand in the U.S. market. During the past three years,
                                                                        ensures that we are the best-cost and best-quality producer
     we have absorbed more than $1 billion in material and
                                                                        across all products and locations. In fact, in 2006 nearly half
     oil-related cost increases. We have offset these costs,
                                                                        of our manufacturing was conducted in low-cost countries.
     appropriately invested in our business and delivered
                                                                        We increased our distribution by expanding trade customer
     record results to our shareholders.
                                                                        relationships and entering two key emerging markets – Russia
                                                                        and Turkey.




02
INNOVATION...FUELING OUR BUSINESS STRATEGY
We made great progress on executing our strategy and
strengthened our leadership position in the industry.
                                                                  In 1999, we implemented our innovation process to ensure
The addition of Maytag further enhances our consumer
                                                                  that we could continually deliver unique and compelling
position and provides us with future growth opportunities.
                                                                  products and services for our brands. These innovations are
ACQUISITION OF MAYTAG                                             fueling our growth, and helping us attract and retain loyal
                                                                  consumers to our brands.
The Maytag acquisition gives us the opportunity to use our
existing capabilities to reinvigorate and grow the Maytag,        Today, innovation at Whirlpool involves a disciplined process
Jenn-Air and Amana brands. Maytag had a well-established          in which innovative ideas are developed into new and
portfolio of brands that complements our existing product         differentiated consumer solutions that have a sustainable
offerings.                                                        competitive advantage and command above-average
                                                                  margins. Because of this approach, which encourages all
Maytag primarily operated in North America, while Whirlpool       employees to innovate, we were named one of the world’s
has been able to use global manufacturing and procurement         100 most innovative companies by Business Week magazine
to create operating efficiencies on a worldwide basis for         and to the Ocean Tomo 300 Patent Index, the first equity
years. Now, our combined business allows us to realize            index based on the value of corporate intellectual property.
better asset utilization, reduce working capital and streamline
manufacturing facilities. We also are utilizing our innovation    In 2006, the expected future revenue of the ideas in our
pipeline to reinvigorate the Maytag brands, creating more         innovation pipeline reached $3.5 billion. We plan to continue
compelling products that consumers want. In addition, we          our momentum in 2007, launching even more innovative
integrated supply chains to more quickly and efficiently serve    products across all of our brands with a special emphasis on
trade customers.                                                  the Maytag brand.

Overall, our strategy and combined capabilities provide
                                                                  LOOKING FORWARD: 2007 OUTLOOK
us with the advantages we need to effectively manage the
challenges of the global marketplace today and in the future.
                                                                  As we begin 2007, we will continue to accelerate the
                                                                  execution of our strategy to create value and drive our
                                                                  success. Our global operating platform will continue to help
                                                                  us offset expected material cost increases. Globally, we expect
                                                                  unit demand to grow approximately 2 percent and further
                                                                  material cost increases.




                                                                  Jeff M. Fettig
                                                                  Chairman of the Board and
                                                                  Chief Executive Officer




                                                                                                                                    03
Chairman’s Letter


     HELPING TO SHAPE A BETTER WORLD

                                                                      Our people are a living example of Whirlpool values. We were
     Whirlpool has a strong history of serving communities to shape
                                                                      named one of the 100 best corporate citizens by Business
     a better world. By providing time and resources, Whirlpool
                                                                      Ethics magazine for the seventh consecutive year. In Mexico,
     employees around the world help improve the lives of others.
                                                                      we received the “National Award for Ethics & Values,” and in
     In 2006, we strengthened our ongoing global support of Habitat   Poland we were honored with the 2005 Benefactor of the
     for Humanity International. We were a sponsor of the Jimmy       Year award for our employees’ work with Habitat for
     Carter Work Project in India, during which Whirlpool employees   Humanity International. The U.S. Ambassador to the Czech
     helped build 100 homes in a village near Mumbai.                 Republic also named Whirlpool a top corporate philanthropist
                                                                      for our employees’ efforts to improve the lives of children in
     We also started a program called Building Blocks, which          that country.
     recognizes an outstanding U.S. Habitat for Humanity affiliate.
     The program unites local residents with Whirlpool employees
                                                                      IN CLOSING
     and volunteers to build 10 homes. We are looking forward to
     building 10 more homes in Phoenix, Arizona, in 2007.
                                                                      Whirlpool Corporation continues to be well-positioned for
                                                                      future growth and success. I am pleased with our
                                                                      accomplishments in 2006. Our brand value creation strategy
                                                                      is working and the execution of that strategy continues to yield
                                                                      great results and opportunities for our company. I know that
                                                                      our employees’ commitment and dedication will continue to
                                                                      enable Whirlpool to achieve success. As always, our focus
                                                                      remains on creating value for our shareholders, trade
                                                                      customers, consumers and employees. I look forward to
                                                                      delivering on that commitment in 2007.




                                                                       Jeff M. Fettig
                                                                       Chairman of the Board and Chief Executive Officer




04
Message from the Presidents


MIKE TODMAN                                                             DAVE SWIFT
PRESIDENT, WHIRLPOOL INTERNATIONAL                                      PRESIDENT, WHIRLPOOL NORTH AMERICA

Whirlpool has the world’s top consumer appliance brands, the most       The North America home appliance marketplace continues to be
innovative products, unmatched global operations and world-class        dynamic. Strengthening our leadership position in that market
distribution. These traits give us the leading global position in the   requires us to improve the cost effectiveness of our manufacturing
home appliance industry.                                                platform, ensure that our distribution network is best in class and
                                                                        continue to use innovation to build our brands. In 2006, we did all
Our process of building loyalty to our brands starts with deep          of that and more.
customer insights that guide the development of innovative
products and services. This process led the Whirlpool brand to          Consolidation of our U.S. laundry manufacturing locations, together
be the number one selling home appliance brand in the world. In         with the opening of two new manufacturing facilities in Mexico
Brazil, consumers request our Consul and Brastemp brands more           helped us increase the cost-effectiveness of our operating platform.
than any other brands. In fact, of all the brands in Brazil, not just   We began to restructure our distribution network to better and more
home appliance brands, Brastemp ranks fourth in recognition by          quickly serve our trade customers, and we launched a record level
consumers.                                                              of innovative products. At the same time, we began to reinvigorate
                                                                        the Maytag brands.
We earned a strong global presence from our unprecedented
ability to leverage our innovations and brands across the world.        The acquisition and integration of Maytag complements our existing
For example, in 2007 we are launching KitchenAid brand major            strategy by leveraging our assets, and expanding the reach of our
home appliances in Europe, our first entry into the super-premium       brands with trade customers and consumers. Only because we
segment.                                                                were already successfully executing our growth strategy does the
                                                                        acquisition enable us to realize additional efficiencies, savings and
Our global presence and knowledge also extends to our                   growth opportunities.
manufacturing and distribution capabilities. We quickly tailor
common products to meet local needs in every part of the world.         Consumer insights and innovation capabilities have allowed us to
Our global supply chain allows us to deliver products efficiently to    differentiate the Whirlpool and KitchenAid brands. We are confident
trade customers in more than 170 countries. We located our 47           those same capabilities can be applied to the additional Maytag
manufacturing plants and our 26 research centers where they can         brands. The continued growth of our innovation pipeline will provide
most effectively support our global operations. For example, we sell    new products and services to do so.
front-load washers and portable fabric fresheners in North America,
Europe and Latin America, and microwaves with steam and                 Operationally, the flexibility of our existing manufacturing operations
convection capabilities in all major regions of the world.              allows us to realize savings and efficiencies. Additionally, trade
                                                                        customers are supportive of our work to improve the Maytag brands
This global business approach enabled us to deliver record              and deliver the products consumers desire.
international results in 2006. In Europe and Latin America, we
achieved record revenues and profits. In Asia, we drove significant     We are excited about our opportunities to continue to grow and
improvement in our business, increasing revenues 8 percent and          develop all of our brands. Our people’s execution of each aspect of
dramatically improving our profitability.                               our strategy – from marketing, sales, manufacturing, finance,
                                                                        technology and service – continues to improve our ability to exceed
We have many opportunities ahead of us. Our committed and               consumers’ expectations. In this way, we
energized people, the best and most innovative brands, and              work toward our goal of a Whirlpool
our position in the fastest growing markets,                            appliance in “Every Home, Everywhere.”
give us the opportunity to serve customers
with Whirlpool appliances in
“Every Home, Everywhere.”



Mike Todman                                                                 Dave Swift
President, Whirlpool International                                          President, Whirlpool North America




                                                                                                                                                  05

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whirlpool Financial Highlights / Chairman's Letter

  • 1. Whirlpool Corporation 2006 Annual Report Every Home…Everywhere with Pride, Passion and Performance.
  • 2. Whirlpool Corporation Financial Highlights Earnings from Cash Flow Provided by Debt/Total Capital Revenue Continuing Operations Continuing Operating (percent) ($ in billions) Activities ($ in millions) ($ in millions) $884 $880 65.1% $18.1 $794 $486 $785 $744 50.9% $422 $414 $406 $14.3 45.7% $13.2 40.4% 41.2% $12.2 $262 02 03 04 05 06 02 03 04 05 06 02 03 04 05 06 02 03 04 05 06 2006 2005 % Change ($ in millions, except per share data) Net sales $ 18,080 $ 14,317 26.3% Earnings from continuing operations $ 486 $ 422 15.2% Per share on a diluted basis $ 6.35 $ 6.19 2.6% Stockholders’ equity $ 3,283 $ 1,745 88.1% Total assets $ 13,878 $ 8,301 67.2% Return on equity* 15.7% 24.6% (36.2%) Book value per share $ 42.93 $ 25.54 68.1% Dividends per share $ 1.72 $ 1.72 — Share price High $ 96.00 $ 86.52 11.0% Low $ 74.07 $ 60.78 21.9% Close $ 83.02 $ 83.76 (0.9% ) Shares outstanding at December 31 (in 000’s) 78,484 67,880 15.6% Number of employees 73,416 65,682 11.8% *Refer to Eleven-Year Consolidated Statistical Review (pages 38-39) for more information about return on equity calculations. Table of Contents Brand Gallery (foldout cover) Financial Highlights (inside front cover) 2 Chairman’s Letter 6 Maytag Acquisition 8 Whirlpool: Products and Customers Worldwide 17 Key Accomplishments 18 Worldwide Operations 23 Financial Summary 31 Consolidated Condensed Financial Statements 35 Reports of Management and Independent Registered Public Accounting Firm 38 Eleven-Year Consolidated Statistical Review 40 Innovation Pipeline Shareholders’ and Other Information (inside back cover)
  • 3. Brand Gallery Every Home...Everywhere Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees and 73 manufacturing and technology research centers around the world. We currently sell Whirlpool, KitchenAid and Maytag products in markets in every region of the world. Latin America Region North America Region Europe Region Asia Region Operations Center: Headquarters: Headquarters: Headquarters: Comerio, Italy Shanghai, China Benton Harbor, Michigan, United States São Paulo, Brazil 2006 Sales: 2006 Sales: 2006 Sales: 2006 Sales: $3.4 billion $457 million $12.0 billion $2.4 billion Principal Products: Principal Products: Principal Products: Principal Products: Automatic Dryers, Automatic Washers, Built-In Hobs, Built-In Ovens, Countertop Air Conditioners, Automatic Washers, Air Purifiers, Automatic Dryers, Automatic Washers, Bakeware, Built-In Ovens, Central Automatic Dryers, Automatic Washers, Compressors and Appliances, Dishwashers, Fabric Fresheners, Freezers, Microwave Ovens, Ranges, Microwave Ovens, Refrigerators Air Conditioning Units, Cooking Gadgets, Cooktops, Cookware, Countertop Appliances, Cooling Solutions, Countertop Appliances, Dishwashers, Refrigerators Dehumidifiers, Dishwashers, Fabric Fresheners, Freezers, Garage Storage Organization, Hot Fabric Fresheners, Freezers, Microwave Ovens, Ranges, Water Heaters, Ice Makers, Laundry Room Organizers, Microwave Ovens, Portable Appliances, Refrigerators, Room Air Conditioners Manufacturing Locations: Ranges, Refrigerators, Room Air Conditioners, Trash Compactors, Water Dispensers France: Amiens Manufacturing Locations: Germany: Neunkirchen, Schorndorf Manufacturing Locations: Home Appliances: Joinville, Manaus and Rio Claro, Italy: Naples, Siena, Cassinetta, Trento China: Shanghai, Shunde Manufacturing Locations: Brazil; Buenos Aires, Argentina; Lima, Peru; Santiago, Poland: Wroclaw India: Faridabad, Pondicherry, Pune United States: Amana, Iowa; Benton Harbor, Michigan; Cleveland, Tennessee; Clyde, Ohio; Chile South Africa: Isithebe Evansville, Indiana; Findlay, Ohio; Fort Smith, Arkansas; Greenville, Ohio; Jackson, Tennessee; Compressors and Cooling Solutions: Joinville, Brazil; Sweden: Norrköping LaVergne, Tennessee; Marion, Ohio; Newton, Iowa; Oxford, Mississippi; Tulsa, Oklahoma Riva de Chieri, Italy; Spisská Nová Ves, Slovakia; Beijing, Mexico: Celaya, Monterrey (2), Puebla, Ramos Arizpe, Reynosa China; Nuevo Leon, Mexico; Suwanee, Georgia, Technology Centers: United States Germany: Neunkirchen, Schorndorf Technology Centers: Italy: Cassinetta China: Shanghai, Shunde Technology Centers: Technology Centers: Poland: Wroclaw India: Pondicherry, Pune United States: Amana and Newton, Iowa; Benton Harbor and St. Joseph (2), Michigan; Home Appliances: Joinville and Rio Claro, Brazil Slovakia: Poprad Evansville, Indiana; Cleveland, Jackson and LaVergne, Tennessee Compressors and Cooling Solutions: Joinville, Brazil; Sweden: Norrköping Mexico: Celaya, Monterrey Riva de Chieri, Italy; Spisská Nová Ves, Slovakia; Beijing, China Major Brands: Major Brands: Major Brands: Major Brands:
  • 4. Whirlpool Corporation 2006 Annual Report Every Home…Everywhere with Pride, Passion and Performance. Whirlpool Corporation’s business strategy enables our employees to create the world’s best home appliances, making life a little easier and more enjoyable for people around the world. Whirlpool Corporation’s unique business strategy and global capabilities provide us with an unmatched leadership position and ability to build and sustain loyalty to our brands. This strategy is based on: …understanding and fulfilling consumer needs with highly innovative products and services under our global portfolio of preferred brands …efficiently delivering products and providing brand support to thousands of trade customers worldwide …continually improving our manufacturing capabilities, productivity and quality Our strategy allows us to move with greater speed to better serve our trade customers and end consumers around the globe. The addition of Maytag enhances our strategy and provides us with more growth opportunities. Innovation fuels our strategy, further enabling Whirlpool to attract and retain loyal consumers to our brands. Our people’s creativity and passion for innovation, combined with their resourcefulness, allows us to continually enrich the value of Whirlpool Corporation’s branded products. Our strategy has, and will continue to, create value for our shareholders during the years ahead. 01
  • 5. Chairman’s Letter 2006: A Historic Year Last year was a historic year for Whirlpool Corporation. We achieved record profits and revenues. We completed the acquisition of Maytag Corporation and made great progress on the integration into Whirlpool. This acquisition strengthens our leadership position and expands our existing strong brands, products and capabilities. BRAND VALUE CREATION STRATEGY In 2006, our business achievements were as follows: • Record revenues of $18.1 billion, up 26 percent Our business strategy is based on understanding and fulfilling • Record $486 million earnings from continuing operations, consumer needs with innovative products and services under up 15 percent our global portfolio of preferred brands. We efficiently deliver products and provide brand support to thousands of trade • Record earnings from continuing operations per diluted customers worldwide, all while continually improving our share at $6.35, up from $6.19 in 2005 manufacturing capabilities, productivity and quality. • Cash flow of $880 million provided by continuing operating The major elements of our strategy are listed below: activities, reducing post-acquisition debt from $3 billion to $2.3 billion Brand and Consumer Loyalty Consumer Focus • Innovation • Continued global growth of the Whirlpool brand, the number • • Brand Focus • Growth one selling appliance brand in the world Best Consumer Position • Acquisition of Maytag with the expectation of realizing more than $400 million in efficiencies on an annual basis by 2008 Trade Management High Service Levels • Share of Business • Our continued focus on product innovation and aggressive • Coverage • Cost to Serve actions to offset higher material costs drove our achievements Best Trade Position during the year. Notably, a record $1.6 billion of our worldwide revenue came from innovative products and services, and our Global Operating Platform European and Latin American operations produced record results during 2006. Total Cost Productivity • Availability • • Quality • Fixed Asset Turnover We achieved this in a challenging market that included Best Cost and Quality Position a continued sharp increase in the cost of material and oil-related items, as well as a downturn in consumer Our global approach in managing our operating platform demand in the U.S. market. During the past three years, ensures that we are the best-cost and best-quality producer we have absorbed more than $1 billion in material and across all products and locations. In fact, in 2006 nearly half oil-related cost increases. We have offset these costs, of our manufacturing was conducted in low-cost countries. appropriately invested in our business and delivered We increased our distribution by expanding trade customer record results to our shareholders. relationships and entering two key emerging markets – Russia and Turkey. 02
  • 6. INNOVATION...FUELING OUR BUSINESS STRATEGY We made great progress on executing our strategy and strengthened our leadership position in the industry. In 1999, we implemented our innovation process to ensure The addition of Maytag further enhances our consumer that we could continually deliver unique and compelling position and provides us with future growth opportunities. products and services for our brands. These innovations are ACQUISITION OF MAYTAG fueling our growth, and helping us attract and retain loyal consumers to our brands. The Maytag acquisition gives us the opportunity to use our existing capabilities to reinvigorate and grow the Maytag, Today, innovation at Whirlpool involves a disciplined process Jenn-Air and Amana brands. Maytag had a well-established in which innovative ideas are developed into new and portfolio of brands that complements our existing product differentiated consumer solutions that have a sustainable offerings. competitive advantage and command above-average margins. Because of this approach, which encourages all Maytag primarily operated in North America, while Whirlpool employees to innovate, we were named one of the world’s has been able to use global manufacturing and procurement 100 most innovative companies by Business Week magazine to create operating efficiencies on a worldwide basis for and to the Ocean Tomo 300 Patent Index, the first equity years. Now, our combined business allows us to realize index based on the value of corporate intellectual property. better asset utilization, reduce working capital and streamline manufacturing facilities. We also are utilizing our innovation In 2006, the expected future revenue of the ideas in our pipeline to reinvigorate the Maytag brands, creating more innovation pipeline reached $3.5 billion. We plan to continue compelling products that consumers want. In addition, we our momentum in 2007, launching even more innovative integrated supply chains to more quickly and efficiently serve products across all of our brands with a special emphasis on trade customers. the Maytag brand. Overall, our strategy and combined capabilities provide LOOKING FORWARD: 2007 OUTLOOK us with the advantages we need to effectively manage the challenges of the global marketplace today and in the future. As we begin 2007, we will continue to accelerate the execution of our strategy to create value and drive our success. Our global operating platform will continue to help us offset expected material cost increases. Globally, we expect unit demand to grow approximately 2 percent and further material cost increases. Jeff M. Fettig Chairman of the Board and Chief Executive Officer 03
  • 7. Chairman’s Letter HELPING TO SHAPE A BETTER WORLD Our people are a living example of Whirlpool values. We were Whirlpool has a strong history of serving communities to shape named one of the 100 best corporate citizens by Business a better world. By providing time and resources, Whirlpool Ethics magazine for the seventh consecutive year. In Mexico, employees around the world help improve the lives of others. we received the “National Award for Ethics & Values,” and in In 2006, we strengthened our ongoing global support of Habitat Poland we were honored with the 2005 Benefactor of the for Humanity International. We were a sponsor of the Jimmy Year award for our employees’ work with Habitat for Carter Work Project in India, during which Whirlpool employees Humanity International. The U.S. Ambassador to the Czech helped build 100 homes in a village near Mumbai. Republic also named Whirlpool a top corporate philanthropist for our employees’ efforts to improve the lives of children in We also started a program called Building Blocks, which that country. recognizes an outstanding U.S. Habitat for Humanity affiliate. The program unites local residents with Whirlpool employees IN CLOSING and volunteers to build 10 homes. We are looking forward to building 10 more homes in Phoenix, Arizona, in 2007. Whirlpool Corporation continues to be well-positioned for future growth and success. I am pleased with our accomplishments in 2006. Our brand value creation strategy is working and the execution of that strategy continues to yield great results and opportunities for our company. I know that our employees’ commitment and dedication will continue to enable Whirlpool to achieve success. As always, our focus remains on creating value for our shareholders, trade customers, consumers and employees. I look forward to delivering on that commitment in 2007. Jeff M. Fettig Chairman of the Board and Chief Executive Officer 04
  • 8. Message from the Presidents MIKE TODMAN DAVE SWIFT PRESIDENT, WHIRLPOOL INTERNATIONAL PRESIDENT, WHIRLPOOL NORTH AMERICA Whirlpool has the world’s top consumer appliance brands, the most The North America home appliance marketplace continues to be innovative products, unmatched global operations and world-class dynamic. Strengthening our leadership position in that market distribution. These traits give us the leading global position in the requires us to improve the cost effectiveness of our manufacturing home appliance industry. platform, ensure that our distribution network is best in class and continue to use innovation to build our brands. In 2006, we did all Our process of building loyalty to our brands starts with deep of that and more. customer insights that guide the development of innovative products and services. This process led the Whirlpool brand to Consolidation of our U.S. laundry manufacturing locations, together be the number one selling home appliance brand in the world. In with the opening of two new manufacturing facilities in Mexico Brazil, consumers request our Consul and Brastemp brands more helped us increase the cost-effectiveness of our operating platform. than any other brands. In fact, of all the brands in Brazil, not just We began to restructure our distribution network to better and more home appliance brands, Brastemp ranks fourth in recognition by quickly serve our trade customers, and we launched a record level consumers. of innovative products. At the same time, we began to reinvigorate the Maytag brands. We earned a strong global presence from our unprecedented ability to leverage our innovations and brands across the world. The acquisition and integration of Maytag complements our existing For example, in 2007 we are launching KitchenAid brand major strategy by leveraging our assets, and expanding the reach of our home appliances in Europe, our first entry into the super-premium brands with trade customers and consumers. Only because we segment. were already successfully executing our growth strategy does the acquisition enable us to realize additional efficiencies, savings and Our global presence and knowledge also extends to our growth opportunities. manufacturing and distribution capabilities. We quickly tailor common products to meet local needs in every part of the world. Consumer insights and innovation capabilities have allowed us to Our global supply chain allows us to deliver products efficiently to differentiate the Whirlpool and KitchenAid brands. We are confident trade customers in more than 170 countries. We located our 47 those same capabilities can be applied to the additional Maytag manufacturing plants and our 26 research centers where they can brands. The continued growth of our innovation pipeline will provide most effectively support our global operations. For example, we sell new products and services to do so. front-load washers and portable fabric fresheners in North America, Europe and Latin America, and microwaves with steam and Operationally, the flexibility of our existing manufacturing operations convection capabilities in all major regions of the world. allows us to realize savings and efficiencies. Additionally, trade customers are supportive of our work to improve the Maytag brands This global business approach enabled us to deliver record and deliver the products consumers desire. international results in 2006. In Europe and Latin America, we achieved record revenues and profits. In Asia, we drove significant We are excited about our opportunities to continue to grow and improvement in our business, increasing revenues 8 percent and develop all of our brands. Our people’s execution of each aspect of dramatically improving our profitability. our strategy – from marketing, sales, manufacturing, finance, technology and service – continues to improve our ability to exceed We have many opportunities ahead of us. Our committed and consumers’ expectations. In this way, we energized people, the best and most innovative brands, and work toward our goal of a Whirlpool our position in the fastest growing markets, appliance in “Every Home, Everywhere.” give us the opportunity to serve customers with Whirlpool appliances in “Every Home, Everywhere.” Mike Todman Dave Swift President, Whirlpool International President, Whirlpool North America 05