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Lazio Futouring: spawning a Gaming culture
           Cultural Heritage valorisation through New Technologies


                                             innovation
                                           moves culture




venerdì 25 gennaio 13
Filas’ Mission

   Fi.La.S., the Financial Investment Agency of Regione Lazio, was founded in
   1974 to promote	
   development and innovation	
   within the local economic
   network. It:


                        1. Supports the adoption of Regione Lazio’s economic guide lines

                        2. Promotes development and innovation

                        3. Eases the adoption of new technologies

                        4. Strengthens the competiveness of local SMEs

                        5. Attracts external investiments


venerdì 25 gennaio 13
Lazio region’s scenario



                               N° 1 region in terms of European
                               FP7 fund attraction
                               N° 1 region in terms of
                               technological vs traditional export
                               index (economic value)


                        Innovation scoreboard 2012


venerdì 25 gennaio 13
Why invest in Gaming

           ★The game industry registered, in recent years, impressive
            record growth and it is considered the most promising
            subsector within Digital Media Sector
           ★Despite the figures, the italian videogames’ market features a
            crucial limit:
            ★The development of videogames in Italy is nearly absent,
              even though it consumes 8-10 % of European videogames
              market
           ★The turnover created by all the italian developers is equal to
            the turnover generated by a medium size italian publisher

                 ... therefore ...
              There is GREAT POTENTIAL to be
               unlocked in Lazio and Italy !!
venerdì 25 gennaio 13
Filas’ Gaming track record

        Silk Avenue project                         Fame Project
               2005                2008                2012
                              ImMediaTE Project




           ... and direct Venture Capital investments, as for example
              INTERACTIVE PROJECTS, present here at GGJ2013

venerdì 25 gennaio 13
From Districts to Clusters

                   DT Aerospace - 2004

                   DT Biosciences - 2008

                   DT Culture - 2008

                   DT Digital - in progress

               Supporting initiatives focused
        collaboration and excellence following the
              smart specialization principle
venerdì 25 gennaio 13
DTC and Lazio Futouring

                        an institutional agreement between:
                        Regione Lazio, MIUR, MiSE e MiBAC
                        Filas’ mandated for design and implementation


  Lazio Futouring: strategic integrated demonstrator
  of technological applications for cultural heritage


  ★13 million euro already invested                  Side Impacts:
  ★10 pilot projects                                 Achieved: tourism sector
  ★200 bidding companies
  ★27 participating companies                        Targetted: sustainability



venerdì 25 gennaio 13
Lazio’s On site Technical Demonstrators
                        Monumental        Tyberius’              Abbeys as          Trails of        Dreams and feasts   The Museum of Rome,
                        necropolis of     imperial villa         cultural centres   Saint Francis    of the Farnese      from Forma Urbis to
                        Banditaccia       “Ulysses’ coastline”   of Middle Ages                      dynasty             RomeVIEW




                        virtual            water-jet             holographic        geolocation      3D video            mobile
                        reconstructions    screenings            manuscripts                         mapping             Apps



                                                                                                    www.futouring.com




venerdì 25 gennaio 13
The Mush...room
                          Caprarola




venerdì 25 gennaio 13
Talking pictures
                          Caprarola




venerdì 25 gennaio 13
3D Video Mapping
                        Caprarola




venerdì 25 gennaio 13
Palazzo Farnese
                          Caprarola




                               iFarnese   iTuscia
venerdì 25 gennaio 13
Castro’s plot
                                        1663

    history
    comes
                                           now
    tour life




venerdì 25 gennaio 13
Castro 3D Reconstruction
                                                                                           Caprarola
               http://www.futouring.com/dl-contents//ricostruzioni3d/turismoCulturale3697/index.html




venerdì 25 gennaio 13
The Prize
         After the exciting experience of
         Global Game Jam 2013….
        Do you want to test your idea in an international environment ?

        Are you brave enough to pitch your idea in front of investors ?

        ...participate at Filas’ “Castro Adventure Game”, win the prize of....



                                  € 1.500
       and join us @ Heidelberg Innovation Forum (19-20 March 2013) and
       benefit from our free entrance pass, coaching and pitching services.




venerdì 25 gennaio 13
@ Heidelberg
     • You will benefit from 1-to-1-Coachings
            →   to shape your business model
            →   to further develop your business idea with feedback from international experts
            →   to improve you presentation & pitching skills


     •  Gain knowlegde by attending tailor-made training/coaching
     sessions and get support for your search for financing possibilities!

     •  Pitch your business idea in front of an international audience of
     investors that are interested in investing in the Mobile Sector!

     •  Get in contact with potential international partners for new
     cooperation!

     •  Experience the creative atmosphere in Heidelberg & Mannheim and
     make new contacts & friends!

     •  Three Year Membership in the FAME Financing Network of the
     European Creative Industries Alliance which offers support for access
     to finance, strategy, business plan and coaching!
      

venerdì 25 gennaio 13
Postcard from Heidelberg




venerdì 25 gennaio 13
now your challenge
    history             is to create
    comes
    tour life
                               “ The Castro
                             Adventure Game ”
                        Riccardo Panunzio @rpanunzio
                        Andrea Romagnoli @theromagnoli
                        Laura Santarelli @famefinancing
venerdì 25 gennaio 13

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GGJ13Roma Filas Castro Adventure Game Challenge

  • 1. Lazio Futouring: spawning a Gaming culture Cultural Heritage valorisation through New Technologies innovation moves culture venerdì 25 gennaio 13
  • 2. Filas’ Mission Fi.La.S., the Financial Investment Agency of Regione Lazio, was founded in 1974 to promote   development and innovation   within the local economic network. It: 1. Supports the adoption of Regione Lazio’s economic guide lines 2. Promotes development and innovation 3. Eases the adoption of new technologies 4. Strengthens the competiveness of local SMEs 5. Attracts external investiments venerdì 25 gennaio 13
  • 3. Lazio region’s scenario N° 1 region in terms of European FP7 fund attraction N° 1 region in terms of technological vs traditional export index (economic value) Innovation scoreboard 2012 venerdì 25 gennaio 13
  • 4. Why invest in Gaming ★The game industry registered, in recent years, impressive record growth and it is considered the most promising subsector within Digital Media Sector ★Despite the figures, the italian videogames’ market features a crucial limit: ★The development of videogames in Italy is nearly absent, even though it consumes 8-10 % of European videogames market ★The turnover created by all the italian developers is equal to the turnover generated by a medium size italian publisher ... therefore ... There is GREAT POTENTIAL to be unlocked in Lazio and Italy !! venerdì 25 gennaio 13
  • 5. Filas’ Gaming track record Silk Avenue project Fame Project 2005 2008 2012 ImMediaTE Project ... and direct Venture Capital investments, as for example INTERACTIVE PROJECTS, present here at GGJ2013 venerdì 25 gennaio 13
  • 6. From Districts to Clusters DT Aerospace - 2004 DT Biosciences - 2008 DT Culture - 2008 DT Digital - in progress Supporting initiatives focused collaboration and excellence following the smart specialization principle venerdì 25 gennaio 13
  • 7. DTC and Lazio Futouring an institutional agreement between: Regione Lazio, MIUR, MiSE e MiBAC Filas’ mandated for design and implementation Lazio Futouring: strategic integrated demonstrator of technological applications for cultural heritage ★13 million euro already invested Side Impacts: ★10 pilot projects Achieved: tourism sector ★200 bidding companies ★27 participating companies Targetted: sustainability venerdì 25 gennaio 13
  • 8. Lazio’s On site Technical Demonstrators Monumental Tyberius’ Abbeys as Trails of Dreams and feasts The Museum of Rome, necropolis of imperial villa cultural centres Saint Francis of the Farnese from Forma Urbis to Banditaccia “Ulysses’ coastline” of Middle Ages dynasty RomeVIEW virtual water-jet holographic geolocation 3D video mobile reconstructions screenings manuscripts mapping Apps www.futouring.com venerdì 25 gennaio 13
  • 9. The Mush...room Caprarola venerdì 25 gennaio 13
  • 10. Talking pictures Caprarola venerdì 25 gennaio 13
  • 11. 3D Video Mapping Caprarola venerdì 25 gennaio 13
  • 12. Palazzo Farnese Caprarola iFarnese iTuscia venerdì 25 gennaio 13
  • 13. Castro’s plot 1663 history comes now tour life venerdì 25 gennaio 13
  • 14. Castro 3D Reconstruction Caprarola http://www.futouring.com/dl-contents//ricostruzioni3d/turismoCulturale3697/index.html venerdì 25 gennaio 13
  • 15. The Prize After the exciting experience of Global Game Jam 2013…. Do you want to test your idea in an international environment ? Are you brave enough to pitch your idea in front of investors ? ...participate at Filas’ “Castro Adventure Game”, win the prize of.... € 1.500 and join us @ Heidelberg Innovation Forum (19-20 March 2013) and benefit from our free entrance pass, coaching and pitching services. venerdì 25 gennaio 13
  • 16. @ Heidelberg • You will benefit from 1-to-1-Coachings →   to shape your business model →   to further develop your business idea with feedback from international experts →   to improve you presentation & pitching skills •  Gain knowlegde by attending tailor-made training/coaching sessions and get support for your search for financing possibilities! •  Pitch your business idea in front of an international audience of investors that are interested in investing in the Mobile Sector! •  Get in contact with potential international partners for new cooperation! •  Experience the creative atmosphere in Heidelberg & Mannheim and make new contacts & friends! •  Three Year Membership in the FAME Financing Network of the European Creative Industries Alliance which offers support for access to finance, strategy, business plan and coaching!   venerdì 25 gennaio 13
  • 18. now your challenge history is to create comes tour life “ The Castro Adventure Game ” Riccardo Panunzio @rpanunzio Andrea Romagnoli @theromagnoli Laura Santarelli @famefinancing venerdì 25 gennaio 13