1. Rohayu bt Mohamed
Siti Nor Fatin bt Ghazmi
Siti Fatnin Bt Mohamad Na’izam
Rosnira Bt Saleh

2. MARKET
• Product
-Mini fridge
-Cooling or heating drink
• Customer
-Individuals like students, workers, and backpackers.
• Market demand
-RM 50
• Competitors
-Singapore and China

3. ORGANISATIONAL
• Organization Structure
-General manager
-Marketing manager
-Technical manager
-Financial manager
• Compensation
-Salary, wages, sales commission, allowances, bonus,
EPF and SOCSO contributions.
• Supporting Services
-Warranty

4. TECHNICAL
• Technology and equipment
-Thermoelectric
• Material
-Plastic(Exterior)
-Iron(Temperature pad)
-Magnetic (Door)
• Manpower
-Technical workers
• Location
-near to the intended market or customers
-near to the suppliers of raw materials
-near to the major infrastructure

5. PRODUCT SPECIFICATION
• Thermoelectric cooler/warmer
• Chill a can down to 46° F / warm a can up to 149° F
• Magnetic door closure
• In-line switch included at no charge to change between warm &
cold with LED indicator
– Yellow when cold
– Red when warm
• Capacity: Fits 1 US standard 12 oz. can and 600 ml mineral water.
• Materials: Plastic exterior and metal for the temperature pad
• Powered by 5V 500mA 2.5W USB port
• 4 feet of USB cable
• Dimensions: 14.0 * 12.0 * 8.0 ( cm )
• Small blue LED inside.

6. FINANCIAL
• Start-up Capital :
-Each partner has contributed the capital as below :
Rohayu Binti Mohamed RM 25,000
Rosnira Bt Saleh RM 25,000
Siti Nor Fatin Binti Ghazmi RM 25,000
Siti Fatnin Mohamad Na’izam RM 25,000
-Period of Partner Agreement : at least five years (5)
• Cost of producing the product.
-RM30 per unit
• Profit analysis
-RM20 per unit