An in-depth look at the best, highest converting landing pages from companies like Frehsbooks, Tony Robbins, Organifi, Sumo, Basecamp and Daniel Wellington.
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5. SO HOW ARE THE BEST LANDING PAGES
DIFFERENT?...
6. TO ANSWER THAT QUESTION, LET’S LOOK AT
THE ABSOLUTE BEST
LANDING PAGES EVER CREATED.
7. CLICK BELOW FOR OUR BEST CONTENT:
Using Upsells, Downsells, & Cross
Sells to Improve Customer Loyalty
Growth Hacking With Exit Popups,
Lightbox Overlays & Squeeze Pages
BEFORE WE CONTINUE...
16. WHY IT CONVERTS SO WELL:
● SOCIAL PROOF (97% RECOMMENDED)
● EXCELLENT SCREENSHOT OF PRODUCT
● PAGE ANSWERS ALL PROSPECT QUESTIONS
WITHOUT HAVING TO NAVIGATE
19. WHY IT CONVERTS SO WELL:
● SINGLE CALL TO ACTION (AN ASSESSMENT)
● EXCITING VIDEO BACKGROUND
● CREDIBILITY BELOW THE FOLD (“WORLD
AUTHORITY ON LEADERSHIP PSYCHOLOGY”)
34. WHY IT CONVERTS SO WELL:
● HEADLINE (SCHEDULE IN MINUTES)
● ONLY 2 FIELDS ON SIGN UP FORM
● EXTREMELY HIGH VALUE PROP (“FREE
FOREVER FOR UP TO 75 USERS”)
37. WHY IT CONVERTS SO WELL:
● PRODUCT SOLVES A HUGE PROBLEM
(“WHAT DO I SELL ONLINE?”)
● CREDIBILITY (85M PRODUCTS SOLD)
● EASY TO TRY (“ADD OBERLO TO SHOPIFY”)
43. WHY IT CONVERTS SO WELL:
● STRONG HEADLINE (“YOU BELONG HERE”)
● “GET YOUR INVITATION” CTA IS
LOW-EFFORT RELATIVE TO “SIGN UP”, ETC
● LEADS WITH CONTENT (GREAT BLOG) ->
EMAIL LIST -> OFFERS
46. WHY IT CONVERTS SO WELL:
● ANIMATED PRODUCT DEMO THAT
AUTO-PLAYS ON HOME PAGE
● AWARD BADGES FROM G2CROWD
● STRONG TESTIMONIAL RELATED TO KEY
BENEFIT (SPEND LESS TIME)
49. WHY IT CONVERTS SO WELL:
● TIME BOUND OFFER CREATES URGENCY
(“10% OFF UNTIL 7:30 ON SEP 20TH”)
● PRODUCTS ON DISPLAY IMMEDIATELY
● FREE DELIVERY FOR ALL ORDERS
55. WHY IT CONVERTS SO WELL:
● HIGH QUALITY, UNCLUTTERED PHOTOS
● CREDIBILITY (VIDEO OF KIM KARDASHIAN
SHARING THEIR PRODUCT)
● SIMPLE 3-STEP “HOW IT WORKS”
EXPLAINED CLEARLY
58. WHY IT CONVERTS SO WELL:
● “SOLD OUT” IMPLIES EXCESSIVE DEMAND
AND SOCIAL PROOF OF QUALITY
● HARD TO FIND BEAUTY PRODUCTS FROM
KOREA (“BRAGABILITY” TO FRIENDS)
● COUNTDOWN TIMER TO CREATE URGENCY
61. WHY IT CONVERTS SO WELL:
● CREDIBILITY (“100,000 PAYING CUSTOMERS”)
● SIMPLE SIGN UP (EMAIL ONLY)
● EXCELLENT ARTICULATION OF PROBLEM AND
EXACTLY HOW THEY HELP SOLVE IT
70. WHY IT CONVERTS SO WELL:
● SIMPLE HEADLINE PROMISING HUGE BENEFIT
(“LOSE WEIGHT WITH MYFITNESSPAL”)
● EASY TWO-CLICK SIGN UP VIA FACEBOOK
● SOCIAL PROOF (“MILLIONS OF PEOPLE HAVE
LOST WEIGHT WITH MYFITNESSPAL”)
73. WHY IT CONVERTS SO WELL:
● EXTREMELY CLEAN DESIGN + MINIMAL NAV
● EMAIL FIELD RECEIVES FOCUS AUTOMATICALLY
(ONE LESS CLICK TO SIGN UP)
● ONE-CLICK SIGN UP VIA GOOGLE ACCOUNT
76. WHY IT CONVERTS SO WELL:
● STRONG, RESULT-ORIENTED HEADLINE
● SOCIAL PROOF - BOTTOM LEFT (“90 PEOPLE
ARE VIEWING THIS SITE”)
● CREDIBILITY (“WHY DO SO MANY OF THE
WORLD’S LEADING MARKETERS USE PROOF?”)
79. WHY IT CONVERTS SO WELL:
● CURIOSITY SUBHEADLINE (“WHAT DO THE TOP
STARTUP FOUNDERS KNOW THAT YOU DON’T?”)
● PHOTOS OF WELL-KNOWN ENTREPRENEURS
● ALL INTERVIEWS LISTED ON HOME PAGE
82. WHY IT CONVERTS SO WELL:
● FRIENDLY, REASSURING PHOTO OF AMY
● FIRST-PERSON COPY (“HI, I’M AMY…”)
● CALL TO ACTION PROVIDES FREE CONTENT IN
EXCHANGE FOR EMAIL ADDRESS
85. WHY IT CONVERTS SO WELL:
● STRONG CALL TO ACITON (3 MONTH TRIAL)
● VALUE PERCEPTION (“40 MILLION SONGS”)
● PRODUCT SCREENSHOTS USED EXCESSIVELY
BELOW THE FOLD WITH MINIMAL TEXT
88. WHY IT CONVERTS SO WELL:
● FOUR STRONG BENEFITS BELOW HERO IMAGE
● CREDIBILITY BELOW THE FOLD (“$16B OF
DEALS CLOSED USING PANDADOC”)
● TWO CALLS TO ACTION DEPENDING ON YOUR
ROLE (FREE TRIAL OR DEMO)
91. WHY IT CONVERTS SO WELL:
● 4-IMAGE CAROUSEL SHOWS DIFFERENT WAYS
TO USE THE PRODUCT
● HEADLINE SPEAKS TO RIGHT AUDIENCE (“FIND
YOUR THINGS WITH STYLE AND SPORT”)
● EXCELLENT EXPLAINER VIDEO BELOW FOLD
94. WHY IT CONVERTS SO WELL:
● “ACTION SHOT” OF PRODUCT IN USE
● SIMPLE FREE TRIAL WITH JUST YOUR EMAIL
● LONG-FORM HOME PAGE ANSWERS ALL
QUESTIONS WITHOUT LEAVING
97. WHY IT CONVERTS SO WELL:
● HEADLINE SPEAKS TO A VERY SPECIFIC
MARKET (PROFESSIONAL BLOGGERS)
● EXCELLENT UNDERSTANDING OF THEIR
CUSTOMER’S PAIN POINTS (“THERE’S NO SUCH
THING AS ONE SIZE FITS ALL”)
100. WHY IT CONVERTS SO WELL:
● DISCOUNT & URGENCY IN ONE HEADLINE
(“GET 60% OFF. SALE ENDS SOON.”)
● LAYOUT MIMMICKS A HIGH-CONVERTING
SOFTWARE PRICING PAGE
● 3 PLANS TO DRIVE INCREASED REVENUE
103. WHY IT CONVERTS SO WELL:
● SIMPLE BUT POWERFUL BENEFIT IN HEADLINE
● SOCIAL PROOF IN SUBHEADLINE (“POWERING
637,769 SITES”)
● ADDITIONAL SOCIAL PROOF SHOWN IN LEFT
SHARE WIDGET (23K SHARES)
106. WHY IT CONVERTS SO WELL:
● MAKES IT EASY TO SELF-IDENTIFY WITH
CREATORS IN THE VIDEO (“I’M LIKE THEM!”)
● A SIMPLE, FOCUSING HEADLINE IN 4 WORDS
(“CREATORS, COME GET PAID”)
● TWO CALLS TO ACTION (LEARN MORE, SIGN UP)
109. WHY IT CONVERTS SO WELL:
● NO NAV MENU TO KEEP DEISGN CLEAN
● CONTRASTING CALL TO ACTION (RED “FIND A
TABLE” BUTTON) THAT STANDS OUT
● INTENT-FOCUSED HEADLINE (“MAKE A FREE
RESERVATION”)
112. WHY IT CONVERTS SO WELL:
● 60 SECOND EXPLAINER VIDEO ON HOME PAGE
● A FOCUS ON EASY FOR SOMETHING MOST
PEOPLE FIND HARD (LAUNCHING A PODCAST)
● CLEAN, MINIMAL DESIGN WITH ONLY ONE BLUE
CALL TO ACTION BUTTON
115. WHY IT CONVERTS SO WELL:
● A CLEAN DESIGN REFLECTS THE OUTCOME
VISITORS WANT (A CLEAN HOME)
● 3 BIG BENEFITS LISTED ABOVE THE FOLD
(VETTED PRO'S, NEXT DAY & GUARANTEE)
● SOCIAL PROOF (3,000,000+ BOOKINGS)
116. CLICK BELOW FOR OUR BEST CONTENT:
Email Onboarding Tricks Used By Drift
& Dropbox To Boost Conversions
Insanely Effective Sales Techniques To
Sell More To Existing Customers
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