2. Body Shop
 A British cosmetics products establish by Dame Anita
Roddick with 2,085 stores operating in over 63
countries.
 A company with strong ethical values,
environmentally-friendly policies, and using high
quality natural ingredients for their products.
 One of the most successful cosmetic company in the
world.

3.  The operation of sole control by L'Oreal of The Body
Shop in 2006.
 But, L’Oreal does not interfere with the company
directly due to conflicting values.
 A global brand active in the environmental issues
such as fair trade and cruelty to animals.


4. Distribution
 Products distribute by franchise and also fully owned
stores.
 Body Shop International Ltd. is the franchisor.
 The 2nd largest cosmetic franchise in the world.
 1980s, Body Shop started its own warehousing and
distribution network, based upon a sophisticated
stock control system.
 Body shop also manufactures their own products,
mainly in the United Kingdom.

5. Franchise
 Franchisees pay an initial fee plus an annual operating
charge for a fixed term renewable franchise.
 Franchisees buy a ‘turn-key’ system with a tightly
controlled retail format providing shop fitting and
layout, staff training, financial and stock control
systems and even help with site identification.
 Rampai Niaga Sdn Bhd operates as a franchisee of the
“The Body Shop” store. The company is based in
Subang Jaya, Malaysia. Rampai Niaga Sdn Bhd was
formerly a subsidiary of Kejora Harta Bhd.

6. Body Shop International Ltd.
(franchisor)
Rampai Niaga Sdn. Bhd.
(head franchisee)
Franchisee
End-User

7. A company with Visions
 The company closely monitors the use of The Body
Shop trade mark in all franchisees’ literature,
advertising and other uses.
 In most countries a head franchisee was granted
exclusive rights as user of the trade mark, distributor
and also the right to sub-franchise.
 The Body Shop brand is deeply emotional, based
upon a marketing mix that reinforces the ‘save the
planet’ image and really does ‘make the heart sing’.