Tracy Cosker, VP at American Public University, shares her experience implementing Learning Relationship Management (LRM). From vision to execution and leadership alignment to staff/faculty buy-in, she covers everything it takes to launch this new approach.

1. B R I N G I N G L R M T O L I F E
A M E R I C A N P U B L I C U N I V E R S I T Y S Y S T E M

2. A G E N D A
Who
The Context
Why
The Big Vision
How
The Implementation
What
The Impact

3. T H E C O N T E X T
W H O

4. A B O U T T R A C Y
• Worn many hats in academia:
• Quality Manager
• Director of Admissions
• AVP, Transfer Students
• AVP, Enterprise Content
Management
• AVP, New Business
Operations

5. A B O U T A P U S
• Founded in 1991
• Two universities
• 100% online
• Monthly starts
• 190 accredited programs

6. A B O U T O U R
C O M M U N I T Y
• 100,000+ active students
• Working adults with transfer credits
• 53% active duty military
• All 50 states + 100 countries
• Across the educational spectrum:
• Associate’s: 21%
• Bachelor’s: 59%
• Master’s: 20%
• 1,750 faculty members

7. T H E B I G V I S I O N
W H Y

8. O U R N E E D S
Qualitative
Enhance the student
experience
Quantitative
Drive student success

9. O U R V I S I O N
• More meaningful and
personalized interactions
with students
• More support when
students need it
• More student engagement
outside academics
• More staff satisfaction

10. O U R C H O I C E
• LRM empowers:
• Students to access tailored
info and connections at
each stage
• Staff to access real-time
info on student goals,
activities, and progress
• Students and staff to
engage on a more
personal level

11. T H E I M P L E M E N TAT I O N
H O W

12. P L A N N I N G
Plan A
Replace Virtual Campus
Plan B
Phased Rollout

13. T E C H N I C A L
• Intensive discovery
• Collaborative requirements
gathering
• Iterative design
• Comprehensive UAT
• Controlled release
management
• Go-live!

14. P E O P L E
• Students
• Staff

15. T H E I M PA C T
W H A T

16. C H A L L E N G E S
• Technical
• Business

17. O U T C O M E S
• Collaborating with Fidelis
• Staff satisfaction
• Student experience

18. O N E M O R E T H I N G …

19. T R A C Y ’ S T I P S
• Early engagement with UAT
and training teams
• Project manager + program
manager
• Early adopters
• Increased integration testing
• Improved scoping + analysis
• Minimize project team
turnover