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Using Analytics to Figure Out What to Improve on your site(s)

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Darlene Fichter
Darlene Fichter

What tools? Getting beyond counting.

Tecnologia
1 de 12
Social Media Darlene Fichter & Jeff Wisniewski
Why Measure? Free puppies Puppy photo by paul+photos=moodySome rights reserved Dog ownship by ASPCA
Investment in Social Media Produces? What are your goals? Cost savings? More use? Library support? Blog or flickr or youtube channel Readers, commenting, following, linking Useful to track but it’s just the start And the result is ? Goals met or not met.
Qualitative and Quantitative Photo by findingthenowSome rights reserved
Abundance of Counting Tools How Specific tools for specific channels Message Boards Facebook Twitter Flickr, YouTube, media/video Social bookmarking “Overview/Aggregate” Who When Where
Tools Google Analytics Facebook Insights
Facebook Insights
Indicators Strength likelihood of being discussed do you have a fan base that repeated talk about you? ration of positive mentions to negative ones Passion Sentiment
Tools Social mention Twendz
Discussion

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