1. THE AGE OF SCALE
Al Arab‟ya News Channel
Michael Edson
@mpedson
slideshare.net/edsonm
Burj Dubai Aerial Shot 103 By Carter S’ http://www.flickr.com/photos/sgtcaboose/3222454514/ CC BY-NC 2.0
2. THE AGE OF SCALE
[ Speaking today as a private citizen, not representing the Smithsonian ]
3. What, exactly, are we doing here?
Burj Dubai Aerial Shot 103 By Carter S’ http://www.flickr.com/photos/sgtcaboose/3222454514/ CC BY-NC 2.0
6. What, exactly, are we doing here?
Your organizations have
public service missions.
7. What, exactly, are we doing here?
Beeld en Geluid
Media Wisdom
“…the whole of knowledge, skills
and mentality that citizens use to
consciously, critically and actively
take part in a complex, changing
and fundamentally mediatized
world.”
http://www.beeldengeluid.nl/en/about
9. What, exactly, are we doing here?
1 in 3 Americans can
neither name a single
Supreme Court justice
or identify the basic
tenets of scientific
reasoning…
http://blogs.wsj.com/law/2012/08/20/most-americans-cant-name-a-u-s-supreme-court-justice-survey-says/?mod=e2tw
http://www.nsf.gov/statistics/seind04/c7/c7s2.htm
10. What, exactly, are we doing here?
25% percent of the
population have no
friends or emotional
ties to people in their
communities
http://www.nytimes.com/2006/07/02/weekinreview/02fountain.html?_r=1&
11. What, exactly, are we doing here?
28% percent of the
population don’t know
their next-door
neighbors
http://www.pewresearch.org/daily-number/do-you-know-your-neighbors/
12. What, exactly, are we doing here?
19% of Americans
didn’t read a book last
year, in any format
(print, audio book, ebook)
http://libraries.pewinternet.org/2012/04/04/part-2-the-general-reading-habits-of-americans/
13. What, exactly, are we doing here?
C02 in the atmosphere
is nearly 400ppm
http://c02now.org/
14. What, exactly, are we doing here?
At least 16,928 species
are threatened with
extinction
•
•
•
•
•
21% of mammals,
12% of birds,
31% of reptiles,
30% of amphibians
37% of fish
http://www.facingthefuture.org/GlobalIssuesResources/GlobalIssuesTours/Biodiversity/tabid/506/Default.aspx?gclid=CIGFoO6t7ICFcaiPAodLjIAaA
15. What, exactly, are we doing here?
63 armed conflicts
http://conflictmap.org/
18. 42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
http://www.unhcr.org/4a2fd52412d.html
19. 42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from poverty
http://www.unhcr.org/4a2fd52412d.html
20. 42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from poverty
850 million people lack access to basic literacy
(2/3 are women)
http://www.unhcr.org/4a2fd52412d.html
21. 42 million refugees
925 million people hungry
1.4 billion people <$1.25 a day or less
22,000 children die each year from poverty
850 million people lack access to basic literacy
(2/3 are women)
100 million primary age kids are not in school
http://www.unhcr.org/4a2fd52412d.html
25. What, exactly, are we doing here?
We are racing, lonely and uninformed, into a
future we can barely comprehend.
26. What, exactly, are we doing here?
We are racing, lonely and uninformed, into a
future we can barely comprehend.
We need to use every tool at our disposal to
create the best possible outcomes for society.
27. What, exactly, are we doing here?
Given these challenges,
are you getting enough
done?
28. We need to re-think
how we think about
SCOPE
SCALE
SPEED
34. …3 graphic designers
Team Compost headed out to Omaha
Beach for 4 days armed with a Z1
camera, a pop up greenscreen, some
soldier uniforms and 2 rubber rifles (we
couldn’t afford 3), and begun the process
of covering the beach (with camera on
the cliff top), and re-enacting the
veterans moving accounts. When back in
London (and back in our real day job) we
began to piece together …turning the 3
of us into the invading U.S. army.
6 Weeks later the work was completed
and provides a moving insight to the U.S
veterans memories of storming Omaha
beach
http://www.youtube.com/watch?v=WRS9cpOMYv0
54. How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…
55. How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…
There’s a lot of room at the top
--Business proverb
56. “We won’t even consider a new project unless it
returns
10x better performance than the last one.”
57. Hypothetical Project X, starts where
the National Gallery of Art started,
grows at 10% a year for 33 years
79. 108.4 million viewers for 2013 Super Bowl
http://www.flickr.com/photos/mbk/2241960032/ (CC BY-NC-SA 2.0)
2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
80. 108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style
http://www.youtube.com/user/officialpsy
81. 108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style
http://www.youtube.com/user/officialpsy
88. Over 900,000 registered users
have contributed 14 million edits
and 1.6 billion locations
http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636
89. April, 2013
Over 900,000 registered users
have contributed over
1.6 billion locations
Now, over 1,350,000 registered
users have contributed over
2 billion locations
http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636
91. “For every student physically studying in Edinburgh,
there are now ten online learners.”
http://www.timeshighereducation.co.uk/news/edinburghs-coursera-based-moocs-attract-300000/2001288.article
104. “The people who are supposed
to be doing universal access
to knowledge, and are getting
$12b a year to do it, are not
getting the job done”
Brewster Kahle
113. Public.Resource.Org is a small non-profit that helps make
public/government information available to all.
In one project, they ask US government entities to send
them old analog videos, which they rip and put online.
http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
114. 20 million views on YouTube
20 million views on Internet Archive
MORE VIDEO than all but 3 U.S.A government agencies
“Me in my spare time and a couple of volunteers”
--Carl Malamud
http://www.youtube.com/channel/UCO9Q5_D6tItyoilmDogexng
116. ”A free, not-for-profit, multi-media webbook designed as a dynamic enhancement
(or even substitute) for the traditional art
history textbook.” http://www.huffingtonpost.com/rebeccataylor/smarthistory_b_785154.html
http://smarthistory.khanacademy.org/
117. 512 videos
247 essays
6 million visits
Viewed in 200 countries
Tech budget of $700 + two laptops
http://smarthistory.khanacademy.org/
119. ”As professors, we reach 200 students a
semester.” -- Beth Harris
Last semester, Smarthistory content
reached 750,000 users
http://www.youtube.com/user/smarthistoryvideos
120. ”As professors, we reach 200 students a
semester.” -- Beth Harris
Last semester, Smarthistory content
reached 750,000 users
http://www.youtube.com/user/smarthistoryvideos
121. 1 million students /month
~200,000 videos /day
“But what we’re going to talk
about is how we’re going to
get to the next level”
Salman Khan, Kahn Academy
http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html
123. OTHER KINDS OF SCALE
Scale has a Z axis
The Z axis, depth, is for
emotion and impact on
individuals.
Z
Y
X
124. OTHER KINDS OF SCALE
Scale has a Z axis
The Z axis, depth, is for
emotion and impact on
individuals.
It scales, not in quantities of
individuals served, but in how
deeply we affect them.
Z
Y
X
127. “Inmates who have been involved in the
program say they experience a profound
personal growth through it, first by
recognizing the depths of their own
emotions, then by connecting with fellow
prisoners through the camaraderie of
sharing a stage.”
http://metrotimes.com/arts/behind-bars-with-the-bard-1.1371708
128. AND MISSIONS CAN BE SHAPED
THE Z AXIS
IN DRAMATIC
Can you deepen the experiences NEW WAYS
of the people you already serve?
http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
129. AND MISSIONS CAN BE SHAPED
IN DRAMATIC NEW WAYS
http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
130. AND MISSIONS CAN BE SHAPED
IN DRAMATIC NEW WAYS
“The Toronto Public Library held its
first Human Library event at five
branches on Nov. 6, attracting
more than 200 users who checked
out the likes of a police officer, a
comedian, a sex-worker-turnedclub-owner, a model and a
survivor of cancer, homelessness
and poverty.”
http://www.yongestreetmedia.ca/features/humanbooks1208.aspx
131. “Who are the users of archival content?
Well, our users are not just browsing through, looking for
media consumption.
As soon as they encounter archival
content, they become researchers.”
Peder Andrén, Swedish National
Archives, APENet (Archives Portal Europe)
132. SPECIAL KINDS OF SCALE
0 to 1
http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
133. SPECIAL KINDS OF SCALE
0 to 1
Going from the total
absence of something to
the basic presence of it
is its own kind of scale.
http://channelviewpublications.wordpress.com/2013/01/24/education-and-literacy-in-ethiopia/
138. “I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some of my students, I
came to feel that the difference was not of the
sort I had imagined.
For most of them, the choice was not between
an online course and a traditional university. It
was, as one student put it, „a choice between
online class versus no class.‟
Mitchell Duneier
http://chronicle.com/article/Teaching-to-the-World-From/134068/
139. “I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some of my students, I
came to feel that the difference was not of the
sort I had imagined.
For most of them, the choice was not between
an online course and a traditional university. It
was, as one student put it, „a choice between
online class versus no class.‟
Mitchell Duneier
http://chronicle.com/article/Teaching-to-the-World-From/134068/
140. “I had played down this kind of teaching as
inevitably a pale reflection of on-campus
learning…
Yet as I got to know some of my students, I
came to feel that the difference was not of the
sort I had imagined.
For most of them, the choice was not between
an online course and a traditional university. It
was, as one student put it, „a choice between
online class versus no class.‟
Mitchell Duneier
http://chronicle.com/article/Teaching-to-the-World-From/134068/
142. Since 1998 Room to Read has…
Distributed 10 million books
Built 12,000 libraries
Built 3,200 schools
143. “There are no books for kids in some
languages, so we had to become a selfpublisher,” Wood explains. […]
Room to Read has, so far, published 591 titles
in languages including
Khmer, Nepalese, Zulu, Lao, Xhosa, Chhattisg
arhi, Tharu, Tsonga, Garhwali and Bundeli.
http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
144. “In 20 years,” [founder John Wood] told
me, “I‟d like to have 100,000
libraries, reaching 50 million kids.
http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
145. “In 20 years,” [founder John Wood] told
me, “I‟d like to have 100,000
libraries, reaching 50 million kids. Our 50year goal is to reverse the notion that any
child can be told „you were born in the wrong
place at the wrong time and so you will not
get educated.‟ That idea belongs on the
scrapheap of human history.”
http://www.nytimes.com/2011/11/06/opinion/sunday/kristof-his-libraries-12000-so-far-change-lives.html
149. Everything I am is based on this ugly building on its lonely lawn--lit
up during winter darkness; open in the slashing rain--which
allowed a girl so poor she didn't even own a purse to come in twice
a day and experience actual magic: traveling through time, making
contact with the dead--Dorothy Parker, Stella Gibbons, Charlotte
Brontë, Spike Milligan.
A library in the middle of a community is a cross between an
emergency exit, a life raft and a festival.
http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
150. No new libraries will be built to replace them. These libraries will be
lost forever.
And, in their place, we will have thousands more public spaces
where you are simply the money in your pocket, rather than the
hunger in your heart. Kids--poor kids--will never know the
fabulous, benign quirk of self-esteem of walking into "their" library
and thinking, "I have read 60 percent of the books in here. I am
awesome." Libraries that stayed open during the Blitz will be closed
by budgets.
A trillion small doors closing.
http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
151. No new libraries will be built to replace them. These libraries will be
lost forever.
And, in their place, we will have thousands more public spaces
where you are simply the money in your pocket, rather than the
hunger in your heart. Kids--poor kids--will never know the
fabulous, benign quirk of self-esteem of walking into "their" library
and thinking, "I have read 60 percent of the books in here. I am
awesome." Libraries that stayed open during the Blitz will be closed
by budgets.
http://www.huffingtonpost.com/caitlin-moran/libraries-cathedrals-ofo_b_2103362.html?ncid=edlinkusaolp00000003&utm_hp_ref=fb&src=sp&comm_ref=false
158. NURTURE THE HABITS OF A CIVIL
AND SUSTAINABLE SOCIETY
Beeld en Geluid
Media Wisdom
“…the whole of knowledge, skills
and mentality that citizens use to
consciously, critically and actively
take part in a complex, changing
and fundamentally mediatized
world.”
http://www.beeldengeluid.nl/en/about
159. PUT THE TOOLS OF KNOWLEDGE CREATION
SHARE THE JOY AND MEANING OF ARTISTIC AND
INTO MORE HANDS
CULTURAL EXPLORATION WITH MORE CITIZENS
NURTURE THE HABITS OF A CIVIL
DEEPEN ENGAGEMENT WITH THE CHALLENGES
AND SUSTAINABLE SOCIETY
THAT FACE OUR SPECIES
160. PUT THE TOOLS OF KNOWLEDGE CREATION
SHARE THE JOY AND MEANING OF ARTISTIC AND
INTO MORE HANDS
CULTURAL EXPLORATION WITH MORE CITIZENS
This is our job in society… But can we do this
quickly enough and at big enough SCALE
to make a substantial difference in the lives of
Individuals and the fate our our species?
NURTURE THE HABITS OF A CIVIL
DEEPEN ENGAGEMENT WITH THE CHALLENGES
AND SUSTAINABLE SOCIETY
THAT FACE OUR SPECIES
163. “Page expects his employees to create
products and services that are 10 times better
than the competition. That means he isn’t
satisfied with discovering a couple of hidden
efficiencies or tweaking code to achieve
modest gains. Thousand-percent improvement
requires rethinking problems entirely, exploring
the edges of what’s technically possible, and
having a lot more fun in the process.”
164. “Page expects his employees to create
products and services that are 10 times better
than the competition. That means he isn’t
satisfied with discovering a couple of hidden
efficiencies or tweaking code to achieve
modest gains. Thousand-percent improvement
requires rethinking problems entirely, exploring
the edges of what’s technically possible…”
165. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
of things, and that’s working pretty well for them. But
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better. At Google we’re attacking
maybe 0.1 percent of that space. And all the tech
companies combined are only at like 1 percent. That
means there’s 99 percent virgin territory.
166. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
of things, and that’s working pretty well for them. But
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better.scale/boutique” rationale
This “small At Google we’re attacking
maybe 0.1is often usedthatmany archivesall the tech
percent of by space. And to
avoid the challenge of scale and
companies combined are only at like 1 percent. That
speed
means there’s 99 percent virgin territory.
167. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
of things, and that’s working pretty well for them. But
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better. At Google we’re attacking
maybe 0.1 percent of that space. And all the tech
companies combined are only at like 1 percent. That
means there’s 99 percent virgin territory.
168. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
of things, and that’s working pretty well for them. But
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better. At Google we’re attacking
maybe 0.1 percent of that space. And all the tech
companies combined are only at like 1 percent. That
means there’s 99 percent virgin territory.
169. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
of things, and that’s working pretty well for them. But
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better. At Google we’re attacking
maybe 0.1 percent of that space. And all the tech
companies combined are only at like 1 percent. That
means there’s 99 percent virgin territory.
Larry Page
170. We have all this money, we have all these
people, why aren’t we doing more stuff? You may
say that Apple only does a very, very small number
There’s a working pretty at for them. But
of things, and that’slot of room well the top!
I find that unsatisfying. I feel like there are all these
opportunities in the world to use technology to make
people’s lives better. At Google we’re attacking
maybe 0.1 percent of that space. And all the tech
companies combined are only at like 1 percent. That
means there’s 99 percent virgin territory.
Larry Page
http://www.euscreen.eu/play.jsp?id=EUS_F40CA73F75EB43FCBE6FCAAB9BF7D056High Treason: Control Room
Team Compost headed out to Omaha Beach for 4 days armed with a Z1 camera, a pop up greenscreen, some soldier uniforms and 2 rubber rifles (we couldnt afford 3), and begun the process of covering the beach (with camera on the cliff top), and re-enacting the veterans moving accounts. When back in London (and back in our real day job) we began to piece together all wed shot using adobe after effects, (and a little 3d modelling in maya) turning the 3 of us into the invading U.S. army. 6 Weeks later the work was completed and provides a moving insight to the U.S veterans memories of storming Omaha beach, for BBC 2's Timewatch: Bloody Omaha.http://vimeo.com/68370703
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
Raymond "Ray" Kurzweil is an American author, inventor, futurist, and director of engineering at Google
2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
Open Street Map Wiki: Statistics, http://wiki.openstreetmap.org/wiki/Stats. Edit number 14,947,636 million was made on February 7, 2013. http://www.openstreetmap.org/browse/changeset/14947636
Open Street Map Wiki: Statistics, http://wiki.openstreetmap.org/wiki/Stats. Edit number 14,947,636 million was made on February 7, 2013. http://www.openstreetmap.org/browse/changeset/14947636