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Brainstorming in an Agile World
Frank Garofalo
@fgarofalo
#esriuc #esriux #esriui #WeHaveLiftOff
Brainstorming can be a
messy, collaborative,
social process.
- me
#esriuc #esriux #esriui
Design is a
distributed
social process.
- Thomas Erickson, Apple
#esriuc #esriux #esriui
Let’s brainstorm…
#esriuc #esriux #esriui
Let’s brainstorm… Rules of Engagement
#esriuc #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
#esriuc #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
Withhold the
judgement of
ideas
1.
#esriuc #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
Withhold the
judgement of
ideas
Encourage
wild, exaggerated
ideas
1. 2.
#esriuc #esriux #esriui
Let’s brainstorm… Rules of Brainstorming
Withhold the
judgement of
ideas
Encourage
wild, exaggerated
ideas
Quantity counts
at this point,
not quality
1. 2. 3.
#esriuc #esriux #esriui
#esriuc #esriux #esriui
brainstorming
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
3 Group Brainstorming Techniques
•Pitch & Critique
•6-8-5 Ideation
•Design Studio sessions
#esriuc #esriux #esriui
Credit: Pitch & Critique, and 6-8-5 Ideation Method
• This concept is based on a session from
SXSW Interactive 2012
by Fred Beecher (Evantage), Krista Sanders (Google), Russ Unger
(UserGlue), and Brynn Evans (Google).
• http://schedule.sxsw.com/2012/events/event_IAP13716
#esriuc #esriux #esriui
Pitch & Critique
#esriuc #esriux #esriui
Overview & Objective
• Embrace critiques from other individuals through a focused process.
• Time: the length of your presentation
#esriuc #esriux #esriui
Overview & Objective
• Embrace critiques from other individuals through a focused process.
• Time: the length of your presentation, with minimal interruption
#esriuc #esriux #esriui
Overview & Objective
• Embrace critiques from other individuals through a focused process.
• Time: the length of your presentation, with minimal interruption
• Lesson learned:
if giving demonstrations, do this time-boxed after each demonstration
#esriuc #esriux #esriui
Process: Pitch & Critique
The
Pitch
#esriuc #esriux #esriui
Process: Pitch & Critique
The
Pitch
I want a
critique of…
#esriuc #esriux #esriui
Process: Pitch & Critique
The
Pitch
I want a
critique of…
I don’t want a
critique of…
#esriuc #esriux #esriui
Process: Pitch & Critique
Set-up
#esriuc #esriux #esriui
Process: Pitch & Critique
Set-up
Give everyone
sticky notes
#esriuc #esriux #esriui
Process: Pitch & Critique
Set-up
Give everyone
sticky notes
Have audience
write questions
& comments
#esriuc #esriux #esriui
Process: Pitch & Critique
At end, if
questions haven’t
been addressed,
then ask
#esriuc #esriux #esriui
Process: Pitch & Critique
At end, if
questions haven’t
been addressed,
then ask
Ask, Give
& Receive
#esriuc #esriux #esriui
Process: Pitch & Critique
At end, if
questions haven’t
been addressed,
then ask
Ask, Give
& Receive
What about
this design
resonates with
you?
Ask
#esriuc #esriux #esriui
Process: Pitch & Critique
What
concerns
you?
Ask
#esriuc #esriux #esriui
Process: Pitch & Critique
What
concerns
you?
Ask Give
A good critique
is a constant
dialog
#esriuc #esriux #esriui
Process: Pitch & Critique
What
concerns
you?
Ask
A good critique
is a constant
dialog
Give
Ask questions.
Give
#esriuc #esriux #esriui
Process: Pitch & Critique
Give
1 concern ::
1 possible solution
#esriuc #esriux #esriui
Process: Pitch & Critique
Give
Gain new
insights &
fresh perspective
Receive
1 concern ::
1 possible solution
#esriuc #esriux #esriui
Process: Pitch & Critique
Give
Gain new
insights &
fresh perspective
Receive
Don’t
knock the
critiques
Receive
1 concern ::
1 possible solution
#esriuc #esriux #esriui
Pitch & Critique
#esriuc #esriux #esriui
#esriuc #esriux #esriui
6-8-5 Ideation
#esriuc #esriux #esriui
Overview & Objective
• Quickly capture different perspectives and ideas,
then pull from the best of all the ideas to proceed
forward with a concept for the system.
• Time: 5 minutes + Discussion / Debrief
#esriuc #esriux #esriui
Overview & Objective
• Quickly capture different perspectives and ideas,
then pull from the best of all the ideas to proceed
forward with a concept for the system.
• Time: 5 minutes + Discussion / Debrief
• Helps to removes some “group-think”
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
Process: 6-8-5 Ideation
#esriuc #esriux #esriui
6-8-5 Ideation
#esriuc #esriux #esriui
#esriuc #esriux #esriui
Design Studio
#esriuc #esriux #esriui
Overview & Objective
• Capture different perspectives and ideas,
through 2 rounds of sketches, then pull from
the best of all the ideas to proceed forward
with a concept for the system.
• Time: 10 minutes + ( 2 minutes per person) + Discussion time
• Allows people to build upon each other’s ideas in a constructive manner
• Can help to constructively converge ideas to a common direction
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
Round
1
#esriuc #esriux #esriui
Process: Design Studio
Round
1
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
Round
2
#esriuc #esriux #esriui
Process: Design Studio
Round
2
#esriuc #esriux #esriui
Process: Design Studio
Round
2
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Process: Design Studio
#esriuc #esriux #esriui
Design Studio
#esriuc #esriux #esriui
#esriuc #esriux #esriui
3 Group Brainstorming Techniques
•Pitch & Critique
•6-8-5 Ideation
•Design Studio sessions
#esriuc #esriux #esriui
#esriuc #esriux #esriui
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
$1 to correct errors before design
#esriuc #esriux #esriui
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
$1 to correct errors before design =
$10 to fix during product development
#esriuc #esriux #esriui
$1 to correct errors before design =
$10 to fix during product development =
$100 to fix after the product is released
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
#esriuc #esriux #esriui
$1 to correct errors before design =
$10 to fix during product development =
$100 to fix after the product is released
Source: Robert Pressman, Software Engineering :
A Practitioner’s Approach
#esriuc #esriux #esriui
#esriuc #esriux #esriui
#esriuc #esriux #esriui
Brainstorming in an Agile World
Frank Garofalo (@fgarofalo)
Manager, Interactive
Esri
#esriuc #esriux #esriui #WeHaveLiftOff
#esriuc #esriux #esriui

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Brainstorming in an Agile World, present- Esri UC 2015

Notas do Editor

  1. https://www.linkedin.com/pulse/20140811132825-13996180-step-by-step-on-how-to-run-a-brainstorming-meeting
  2. https://www.linkedin.com/pulse/20140811132825-13996180-step-by-step-on-how-to-run-a-brainstorming-meeting
  3. https://kmbeing.files.wordpress.com/2010/12/boring-21.png
  4. http://brucemctague.com/wp-content/uploads/2013/09/brainstorming-box-people.jpg
  5. http://www.strongforperformance.com/ima/YellingMeeting-cropped300x227.jpg
  6. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference
  7. Input from others with a vested interest
  8. Input from others with a vested interest
  9. Input from others with a vested interest
  10. Take 30 seconds to set-up the context The Challenge + user considerations + technical constraints = CONTEXT
  11. Have the audience write questions / comments / concerns on sticky notes
  12. Have the audience write questions / comments / concerns on sticky notes
  13. Have the audience write questions / comments / concerns on sticky notes
  14. Have the audience write questions / comments / concerns on sticky notes
  15. Project team members / stakeholders draft a series of panels containing rough sketches, outlining the sequence of events a user / customer will experience before, during, and after using a product, system, or service. Time: ~17 minutes + (4 minutes per person) + Discussion / Debrief
  16. https://thechive.files.wordpress.com/2013/08/rare-lion-king-concept-art-19.jpg?w=500&h=271 https://grumpyfan.files.wordpress.com/2010/03/priderock4.jpg http://a.dilcdn.com/bl/wp-content/uploads/sites/2/2013/08/Lion-King-Storyboard.jpg
  17. Have the project team members (including key stakeholders) meet together Step 1. Review the project requirements / objectives / user stories or epics
  18. Step 2. For each individual, fold a 8.5 x 11 sheet of paper 3 times.
  19. Open the folds, should have a grid of 8 sections
  20. Step 4. Ask each individual to draw 6-8 sketches of their ideas. Provide 5 minutes to draw sketches
  21. Step 5. Ask each individual to share their sketches
  22. Step 6. Open Discussion: Compare the different perspectives & combine the “best” ideas
  23. Capture different perspectives and ideas, through 2 rounds of sketches, then pull from the best of all the ideas to proceed forward with a concept for the system. Time: 10 minutes + ( 2 minutes per person) + Discussion time Input from various roles on the team Input from others with a vested interest Helps to removes some “group-think” Allows people to build upon each other’s ideas in a constructive manner
  24. Have the project team members (including key stakeholders) meet together Step 1. Review the project requirements / objectives / user stories or epics
  25. Sketching Round 1
  26. Step 2. Each person should have a sheet of paper and a writing utensil
  27. Step 3. Sketch Round 1 - Give the group 5 minutes to sketch their ideas
  28. (bullet points, boxes & lines, and/or interface sketches)
  29. Step 4. Each person has 1 minute to present their ideas & sketches
  30. Sketch Round 2
  31. Step 5. Give each person a new sheet of paper. Using the same project requirements/objectives
  32. Step 6. give the group 5 minutes to sketch their ideas
  33. Step 7. Each person has 1 minute to present their ideas & sketches
  34. Step 8. Open Discussion: common elements? any patterns emerge? must have / min-ship?
  35. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference
  36. 2014 Leah Buley. UX as a Team Sport. UI 9 Conference
  37. G67940_UC15_Tmplt_16x9_4-15 Esri Corporate Template-Dark v3.2 16:9 version – March 19, 2015 For more templates, sample files, and icons, see https://compass.esri.com/resources/presentations/Pages/Main.aspx To add footer text in Windows On the Home tab, under Insert, click Text, and then click Header and Footer. Click the Slide tab, select the Footer check box, and then type the footer text that you want. Click either Apply or Apply to All. To add footer text on a Mac On the View menu, select Header and Footer. Select the Footer check box and then type the footer text that you want. Click either Apply or Apply to All. If footers don't appear on the slides If footers don't appear on title slides, in the Header and Footer dialog box make sure the Don't show on title slide check box is not selected. If the footers are missing from other slides, the placeholders for these items might have been removed from specific slide layouts or the slide master.