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Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended. The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
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Since the early 1990s, developing countries have been the fastest-growing market in the world for most products and services. Companies can lower costs by setting up manufacturing facilities and service centers in those areas, where skilled labor and trained managers are relatively inexpensive.If Western companies don’t develop strategies for engaging across their value chains with developing countries, they are unlikely to remain competitive for long.Companies that choose new markets systematically often use tools like country portfolio analysis and political risk assessment, which chiefly focus on the potential profits from doing business in developing countries but leave out essential information about the soft infrastructures there.
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Research starts having objective to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
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Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended. The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
Rasna Ju C Internship Report
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Since the early 1990s, developing countries have been the fastest-growing market in the world for most products and services. Companies can lower costs by setting up manufacturing facilities and service centers in those areas, where skilled labor and trained managers are relatively inexpensive.If Western companies don’t develop strategies for engaging across their value chains with developing countries, they are unlikely to remain competitive for long.Companies that choose new markets systematically often use tools like country portfolio analysis and political risk assessment, which chiefly focus on the potential profits from doing business in developing countries but leave out essential information about the soft infrastructures there.
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Research starts having objective to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
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Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended. The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
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Research starts having objective of to find out the conflicts among distribution levels in Rasna Ju C, also to find out the factors which are affecting the purchasing willingness of Retailers and Customers. This report clearly mentions objective of the study and the research methodology utilized, both primary data and secondary data. The data collection method used is a structured questionnaire in which the types of questions used are open ended, multiple choice and close ended. The report contains a detailed view of the tasks, which have been undertaken to analyze the market of Rasna Ju C. Competitive analysis of Rasna Ju C has been done on the bases of factors like Product price, advertisement, varieties in product, modern outlet distribution, post sales service and brand awareness. These factors are selected on the bases of market observations and data is collected by interviewing the retailers and feedback form. Rasna Ju C has different flavors, low pricing with respect to its competitor and parent company brand image but still this product is not performing well in the market. In this project, I interviewed super stockist, distributors and retailers. I observed the competitor marketing strategy and I found some gaps which are responsible for low performance of Rasna Ju C in Lucknow.
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