Fergus Burns

Glasgow, United Kingdom United Kingdom

Head of Dynamic Advertising at Amazon

Technology / Software / Internet

Currently leads Amazon Dynamic Advertising program - which specializes in performance display advertising. Challenge is to serve millions of personalized ads every day which are bought in real time bidded (RTB) auctions and algorithmically deliver the best possible ads for our customers on web, mobile and video. Owns the business from P&L through to product, two-pizza engineering teams and 24x7 global operations. Previously in start-up world as founder/ceo/VP Product/advisor/investor (FeedHenry, nooked, Propylon, Cloudvertical, Polldaddy) and prior to this spent 6 years at Microsoft (EMEA/US) working on cool products such as Encarta !!. Lapsed industry speaker, blogger, networked and ...