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www.contextcommunication.com fran@contextcommunication.com @femelmed 215.922.2525
Employee wellness: Farce or untapped potential? PEBA Annual Forum, April 2011 Image: eatliver.com
Where’s the love?
It’s not for lack of interest.
Priorities.  Image: Workforce Health Strategies: A multinational perspective, Towers Watson, April 2010
Or lack of proposals.
Plan to! (26%) Doing it! (53%) 26% Plan to!   Image: Getty images
Enticing…
Motivating.
What  gives?
I don’t care!  And I don’t think you really do, either!  Image: Getty images
How do we design for wellness? Image: http://www.flickr.com/photos/cabeel/3943529840/
#1 Personal
There are many layers of personal.
Life stages. Image: Rob Kopf
Health risks. Image: Rob Kopf
Health profile. Image: Modified from Edelman
Tell my story. Image: Thomson Reuters
Remove barriers. “Reducing copayments for high-value services may provide an alternative to…increasing patient cost-sharing.”
Flex with me.
#2 Social
We live online Influence Socially involved = engaged Peer-to-peer communication Feedback loop 5 reasons.
Help me connect, learn, share.
Help me have fun.
Test myself.
Find help.
Make a difference.
#3 Mobile
Give me tools. Image: Healthymagination
Give me power. “Information has become portable, personalized and participatory. “Once someone has a mobile device, they’re more likely to use the internet to gather information, share what they find and create new content.” Susannah Fox, Pew
#4 Emotional
Ease my mind.
#5 Financial
82% of employees are unsure about meeting retirement goals. 15% of plan sponsors believe employees will be ready for retirement.
Reduce my worries.
#6 Environmental
Nudge me.
#7 Political
 Affect my world.
Studies, sites, bloggers and more: Working Well: A global survey of health promotion and workplace wellness strategies (Buck) Towers Watson twin study: Employee perspectives on health care MetLife Study of Global Health & Wellness MetLife 9th Annual Study of Employee Benefit Trends APA’s Stress in America Study, 2010 Gallup-HealthwaysPartnership Edelman Health Engagement Barometer Pew Internet & American Life Project, Susannah Fox, @susannahfox BJ Fogg, http://bit.ly/i2uxKE MobiHealthNews Jane Sarasohn-Kahn, healthpopuli.com, @healthythinker CoHealth community, freerangecomm.com/cohealth County Health Rankings More links: freerangecomm.com/links
www.contextcommunication.com fran@contextcommunication.com @femelmed 215.922.2525

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