Juldee IP and tech monetization v4 by ex-Hewlett-Packard Director of IP Fas Mosleh
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Ever wondered how to best leverage your innovation – technology, patents and IP – to create additional value for your venture? You can increase your business valuation, create a revenue stream or generate a small windfall for your business by monetizing technology and patents along the way. IP and technology M&A can help create value whether you are early stage, mid stage or later stage.
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Juldee IP and tech monetization v4 by ex-Hewlett-Packard Director of IP Fas Mosleh
- 1. How do I create additional value from my innovation ? …technology, patents and IP 1
- 2. Monetizing Innovation: Patents and Technology 3/18/2020Fas Mosleh Juldee Innovate - GTM - Scale Innovation and Scaling at the speed of thought Innovation Ventures
- 3. Day 3 of quarantine 3
- 4. Should I patent this? 4
- 5. Can I sell my technology or patents? 5
- 6. How do I license my patents or technology? 6
- 7. Monetizing Innovation – How to use IP and Technology to deliver added value beyond your core business 7 IP and technology M&A can help create value whether you are early stage, mid stage or later stage.
- 8. When can IP/Tech monetization help? 8 Startup Mid stage – growth Later stage – acquisition or IPO
- 9. Agenda –Introduction –Under the covers –Examples of Monetization –Conclusion –Questions 9
- 10. Fas Mosleh 10 Silicon Valley Message queuing and Virtual OS VM Venture Fund IP Licensing and sales Cyber security business Super slow motion camera for iPhone 4MP First front facing cameras for smartphones 3D printing Image recognition HPE Green Lake IBM Power off /Hybrid Cloud
- 11. What we do at Juldee… 11 Strategy • Monetization strategy • Patent strategy • Licensing plan • Valuation Execution • License in/out • GTM/Scale • Increase value M&A • Increase valuation, demand • M&A technology • Exit • Sell/buy IP
- 12. Value Creation 12 Invent Work Innovation Value $ $
- 13. 13 Intellectual Capital Human Capital Know-how Skills Creativity Experience Education Smarts Traditional Intellectual Property Patents Copyrights Trademarks Trade Secrets Intellectual Assets Documents Databases Formal procedures Experience Operational processes It’s all IP !
- 14. The Value of IP in a non-tech Company 14 Products & Technology Management Processes & Operations Customers and Channels Team & Brand IP & Patents
- 15. The Value of IP in a Tech Company 15 Products & Technology Management Processes & Operations Customers and Channels Team & Brand IP & Patents
- 16. Global Patent Ranking 16 •Microsoft, Apple, and IBM lead the world in hardware & software patent innovation according PatentSight. •Samsung, Johnson & Johnson, LG Electronics. Alphabet, Qualcomm, Ford, Intel, Microsoft, Sony, and VW are the ten most innovative companies in the world, Source: PatentSight’s patent analytics research.
- 17. 17 Most Important Non-Medical Innovations of last 25 years
- 18. 18 Most Important Innovations… ever
- 19. 19 Most Important Innovations… my list 1. Fire 2. Wheel 3. Money 4. Maths 5. Remote Control 6. TV 7. Hot bath 8. Cameras 9. Autos 10. iPhone 11. Internet 12. Air and space craft Source: Fas@Venturecafe Hahaha
- 20. And The Most Important Innovation is… 20
- 22. Why Do Companies Patent? 22 Source: HIGH TECHNOLOGY ENTREPRENEURS AND THE PATENT SYSTEM: RESULTS OF THE 2008 BERKELEY PATENT SURVEY Make and buy A real option
- 23. Examples of technologies buyers want – Collaboration – Messaging – Secure access and endpoint management – Payments and point of sale systems – NFC/RFID – Secure cards – Cryptocurrency, blockchain – Digital wallets – ERP - Inventory tracking, shipping, logistics – Cloud infrastructure – Enterprise IT software – SAN, NAS, Data Storage – Mobile handsets – Data warehousing – AR/VR – Video encoding 23
- 24. –Observability/method of detection –Industry demand –Industry actions/trends – who is suing whom –Technology area –Quality of patent; strength of claims –Health of patents and apps (due diligence health check) –Who is a licensee? What cross licensing if any? –Expiration –Work arounds –Applicability (today and future) What affects the value of patents?
- 25. How the patent owner decides to sell patents Determine IP Strategy Determine Monetization Approach Execute Monetization •Understand business needs •What IP strategy meets the needs •Acquire IP for defense/offense? •Licensing? •Sales? •GTM plan •Patents identified •Sales plan created •Channel engaged Offensive need Defensive need Strategic need Non-strategic SELLKEEP Source: Juldee, 2011
- 26. Assess & Plan GTM Negotiate Due Diligence Close 26 In-depth technical review Review & extract results Obtain soft or hard R/E Review of file histories Prior Art Review Create Evidence of Use Create claim charts Market impact & players Sales strategy Prepare sales package Transmit Sales Package Schedule meetings Demonstrate value Follow up with client Respond to questions Negotiate Ts &Cs Draft PPA agreement Discuss issues Obtain approvals Determine Offer Select patents to sell Categorize Prioritize Engage SMEs 4-6 weeks 6-8 Weeks 6-8 weeks 4-6 weeks 2-4 weeks Acquirer due diligence -Legal -Technical Internal approvals PPA fine tuning PPA Execution Punch List Coordination Facilitate Funding Ribbon Copies delivered Negotiations through Post Closing Transaction Support Initiate Bid Process Manage Bidding Execute Round 1,2 Select bidder and backups Example Patent Sales Process Timeline (6-12 months) Source: Kanzatec, 2014
- 27. Traditional Use of Patents - Key Products to Defend Time Revenues/Impact Product business trajectory Current product business Business #1 e.g. Cameras Business #2 e.g. Enterprise Printers Business #3 e.g. Digital Frames Types of defense: Aggressive Proactive Reactive Source: Juldee, 2011
- 28. Don’t patent unless there is a strategy Business strategy>IP strategy>Patent prosecution
- 29. 29 Examples of IP/Technology Monetization
- 30. – Situation – Need another round of funding – Challenges – Business doing poorly – New funding is hard to get at reasonable valuation – Action – Divest patents with a license grant back – Juldee allied with founders and strategy consultant – Results – $2M for 18 months of runway to profits 30 Example 1 – IP Funding
- 31. – Situation – Ready to shut shop – Challenges – Bankruptcy could be brutal – Action – Decide to divest IP – Juldee allied with investors and VCs – Results – ~$500K from patents alone 31 Example 2 – IP Exit
- 32. – Situation – Reset strategy/priorities – Challenges – Complicated patent portfolio – Action – Reset portfolio to support new strategy – Results – Sell 10% of portfolio – Buy necessary patents to defend in new markets – Led to a dynamic IP strategy pacing the business strategy 32 Example 3 – IP Reset Reset: Align Acquire Divest Repeat
- 33. – Situation – $1B+ revenues semi company – Challenges – Unnecessary IP found every year – Action – Create a regular revenue stream – Results – Sell $1M+ of patents every quarter garnering 75% margins – Healthy, dynamic IP strategy 33 Example 4 – IP Income
- 34. – Situation – Entering new market – Challenges – Very contentious space – Action – Proactively protect by buying patents – Results – Bought $5M worth patents to protect 34 Example 5 – IP Protect IP Protect: Aggressively Proactively Reactively
- 35. – Situation – Seeking Funding/IPO/M&A – Challenges – Must maximize $$s – Action – Explore high return IP acquisition to boost valuation – Results – Bought ~$150K of patents = valuation boost of additional $1-2M 35 Example 6 – IP Boost Valuation Equalizer
- 36. 36 Conclusion
- 37. What can you do next? 37 – IP strategy: Consider your IP and patents as a strategic asset – Don’t make up IP unless you know its potential for your business – Funding: Consider the power of IP to increase valuation and credibility – Revenues: Consider licensing and M&A of IP and technology to drive +$s – M&A: Consider the power of IP to increase your M&A valuation – Typical ‘customers’ you can impress with your technology and IP… – Boards – Investors – Executive teams
- 38. Fas@Juldee.com 650 999 1573 WhatsApp Skype 3/18/2020Fas Mosleh Juldee Innovate - GTM - Scale Innovation and Scaling at the speed of thought Innovation Ventures
- 39. Back to self isolation 39
- 40. Example of Juldee Value Add – Strategy development to enhance funding, sharpen product value proposition, increase reach, increase value – Results = more revenues, faster time to market, higher profits, larger deals, smaller sales cycle, brand recognition, pervasive market penetration, successful exit 40 Strategy Results Strategy Licensing deal Product spinout Alliance partners IP valuation Higher valuation More revenues, faster