Final presentation of my Social Media Marketing class at UCR, Fall '12

1. Social Media Marketing Class
Final Presentation

2. My Blog
Posts Comments Most views
Final numbers: 11 20 Vlog (27)
No visible pattern to when
most views happened
In the future:
 I will try to keep it as a travel blog (at least until I get back home)
 It might be helpful to prove that I am qualified for a job requiring
international experience
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3. The Vlog
Step 1: Content – bullet points on what I want to say
Challenge: Keeping it short
Step 2: Taping – 6 -8 attempts and about 20 min
Challenge: Looking straight into the camera
Step 3: Uploading it to YouTube/Blog – 30 views so far
Challenge: Bringing myself to upload it
Next time: I would ask someone to tape me and remind me of
looking directly into the camera
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4. Facebook
Most important strength: effective brand management tool
 Brands can approach the customer in an environment
where he feels comfortable and is open to suggestions
This class made me consider Facebook through the
eyes of a brand:
 when to post
 what to post
 how to react to customer inquiries
 If I‘m ever in charge of a company‘s Facebook page,
the learnings of this class will surely come in handy4

5. Twitter
I didn‘t use Twitter before the I will keep my Twitter account
class
BEFORE
 learned everything about it
in class
AFTER
I probably won‘t use it to tweet
Biggest Strength Biggest Weakness
Short and to the point Not very visual
I follow:
 Tripadvisor: Travel community offering tips, tricks, suggestions
 Travelzoo: best travel deals
 Travelettes: interesting travel blog by girls 5

6. LinkedIn
I didn‘t use LinkedIn before, only the German equivalent Xing
It is a great tool to:
 Present your expertise and experiences
 Win attention from potential employers
 Stay up to date by joining groups and following discussions
Groups I joined:
 Bertelsmann (my employer)
 UC Riverside (my U.S. University)
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7. Closing thoughts
Important Take-aways from the class:
 Social Media is NOT free – it takes time, effort, equiment and
there are opportunity costs
 Consistency over all SM channels is very important
 Checking my stats and ROI was actually fun
I will keep: I won‘t keep or In the future:
use less:
 Blog I might use
 LinkedIn  Twitter Social Media
 Delicious  Vlogs at a job in
Marketing
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8. Thank you for your attention
Felicia Thomas
Fee loves Travelling:
feelovestravelling.blogspot.com
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