Boost customer loyalty with these social media tips.

1. HOW TO BUILD CUSTOMER
LOYALTY WITH SOCIAL MEDIA
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2. USING SOCIAL AS A CUSTOMER SERVICE CHANNEL
 Social media has revolutionised traditional forms of
customer service interactions, and has become a
customer service tool, often replacing traditional
email or phone conversations. Appliances Online
CEO, James Fleet, said the online retailer uses social
to increase customer loyalty primarily by using it as a
customer service channel.
 Fleet said the company also uses customer feedback
to better understand how it can best serve its
customers through all touchpoints including social,
online channels and traditional offline channels.

3. CREATE A COMMUNITY
 Experts agree social media channels like Facebook and
Instagram can be excellent avenues to build a tight-knit
community around your brand to enhance customer
loyalty and a feeling of brand ‘belonging.’
 According to vice-president of retail software solutions
provider CitiXsys, Paula Da Silva, social networks and
loyalty are intrinsically connected because they essentially
turn into virtual customer networks.
 “Social becomes a community where brand followers can
interact, leave reviews, or share content – and it’s vital that
these virtual networks are nurtured and leveraged
appropriately,” she explained.

4. INVEST IN A DEDICATED SOCIAL TEAM
 With social media becoming a centralised customer touchpoint,
forward-thinking brands are investing more in internal teams
focusing on social media management and providing
consistency in customer interactions.
 “Because of its simplicity and immediacy, social media has
paved the way for businesses to create the two-way dialogue
customers now demand,” managing partner of customer
engagement agency OgilvyOne, Michelle Holland, said. “Social
media directly connects with customers in a very personal and
timely way and helps build emotional bonds with the brand.”
 “The most important thing is to ensure your customers feel
heard. That their concerns – or compliments – are
acknowledged and you respond to them.”

5. KEEP IT AUTHENTIC, CONSISTENT AND TARGETED
 Investing in social media to attract and sustain customer loyalty does offer
small businesses and startups the opportunity to quickly become disruptors
if they leverage all channels effectively, often to the detriment of larger
corporate competitors. But despite the fast-paced demands of social media
engagement, experts highlight the importance of ensuring consistency with
brand familiarity both offline and online.
 “When customers find a supplier who consistently delivers, they stick with
them,” Beaumont Tiles’ managing director, Bob Beaumont, said. “Often it is
not, however, that wholesome loyalty of old where people were loyal for
loyalty’s sake, it is more of a self-centred loyalty where they keep going
back because it is the way they will most likely achieve satisfaction. There is
also the comfort factor where familiarity makes it easier and more
comfortable to deal with a certain supplier.”
 According to Beaumont, online and offline social media is driving style,
quality and lifestyle as high values.

6. THANK YOU!
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Original Source:
http://www.cmo.com.au/article/590018/four-ways-use-social-media-
boost-customer-loyalty/
Original Blog Post:
http://feed140.com/how-to-build-customer-loyalty-with-social-
media/