Game mechanics are a powerful way to maximize the engagement of your service and to make the experience of your users as great as playing an epic game.

1. Gamification
Patterns Federico Feroldi
cite me when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal

2. We play games to
escape reality
http://en.wikipedia.org/wiki/Lydia

3. Game
Gamification
Serious
Games
Game
Elements
Whole
Toy
Playful Interaction
Play

4. Gamification is the use of
elements of game design in
non-game contexts.
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5. Status
Motivation Driver
Access
Power
Stuff

6. Game Game
Mechanics Dynamics
Points Reward
Levels Status
Challenges Achievement
Virtual goods and spaces Self-expression
Leaderboards Competition
Gifts and charity Altruism

7. Win
Conditions
Leaderboards Challenges
Point
System
Badges Status
Social
Networking

8. ty
☹
☺
Challenge Difficulty
x ie
n
w ☹
A
l o
F o m
d
ore
B
Player Ability

9. Gamification Patterns
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10. Point system
Actions
Experience
Points
Reputation

11. Badges
Goal Instruction
Reputation
Status Group

12. Leaderboards
Socializing
matters

13. Leaderboards
Remember the Arcades

14. Levels
Naming Testing
design matters
Increased Over the
difficulty top

15. Engaged in 60 seconds
Users must be immediately onboarded
Challenge
Reward
~ 60 seconds
Challenge
Challenge
Reward
Registration

16. 3 Steps to Gamification
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17. Step 1
Prioritize user activities
and set points for action
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18. Step 2
Implement action points,
badges and levels.
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19. Step 3
Measure and Iterate.

20. Further reading

21. Questions?
Follow me if you want to know
more about Gamification
@cloudify
federico@coderloop.com Image courtesy of http://www.flickr.com/photos/n8kowald