Gamification Patterns Federico Feroldicite me
when you tweet about this talk: @cloudify #BSW2011 Image courtesy of Jane McGonigal

We play games to escape
reality http://en.wikipedia.org/wiki/Lydia

Game Gamification Serious Games Game
ElementsWhole Toy Playful Interaction Play

Gamification is the use ofelements
of game design in non-game contexts. Image courtesy of http://www.flickr.com/photos/jjjohn

Status Motivation DriverAccessPowerStuff

Game Game Mechanics Dynamics Points
Reward Levels Status Challenges AchievementVirtual goods and spaces Self-expression Leaderboards Competition Gifts and charity Altruism

Win ConditionsLeaderboards Challenges Point System
Badges Status Social Networking

ty ☹ ☺Challenge Difficulty x
ie n w ☹ A l o F o m d ore B Player Ability

Gamification Patterns Image courtesy of
http://www.flickr.com/photos/miuenski

Point system Actions Experience Points
Reputation

BadgesGoal Instruction ReputationStatus Group

LeaderboardsSocializing matters

LeaderboardsRemember the Arcades

LevelsNaming Testingdesign mattersIncreased Over the
difficulty top

Engaged in 60 secondsUsers must
be immediately onboarded Challenge Reward ~ 60 seconds Challenge Challenge Reward Registration

3 Steps to Gamification Image
courtesy of http://www.flickr.com/people/39916228@N08

Step 1Prioritize user activitiesand set
points for action Image courtesy of http://www.flickr.com/photos/marcp_dmoz/

Step 2Implement action points, badges
and levels. Image courtesy of http://www.flickr.com/people/29225114@N08

Step 3Measure and Iterate.

Further reading

Questions?Follow me if you want
to know more about Gamification @cloudify federico@coderloop.com Image courtesy of http://www.flickr.com/photos/n8kowald