Presentation given to Philadelphia college access professionals Dec. 4, 2012

1. Leveraging Social Media to
Drive Awareness and Increase
Engagement with Students
Susan Thares
December 2012

2. StudentAid.gov Homepage
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3. Twitter
www.twitter.com/FAFSA
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4. Facebook
www.facebook.com/FederalStudentAid
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5. Facebook
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6. YouTube
www.youtube.com/FederalStudentAid
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7. Storify
www.storify.com/FAFSA
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8. Storify
Source: Storify.com
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9. Visual.ly
www.visual.ly/users/FederalStudentAid
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10. Infographics
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11. Leverage FSA content for
your own Facebook, Twitter,
and YouTube Accounts
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12. As My Mother Always Said…
Sharing is Caring
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13. Add the @FAFSA Stream to Your Site
Go to: http://twitter.com/widgets (must be logged in)
COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by
@FAFSA</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id))
{js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-
wjs");</script>
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14. Embed our YouTube Videos In Your Site
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15. Embed our Infographics In Your Site
Go to: http://visual.ly/users/FederalStudentAid
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16. 16

17. StudentAid.gov/Resources
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18. Increase Student
Engagement
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19. Visuals Visuals Visuals!
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20. Mobile
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21. Host “Office Hours” online
Source: Twitter.com – All tweets public
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22. QUESTIONS?
Keep in touch: FSANewMedia@ed.gov
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23. Resources
Federal Student Aid Social Media
www.facebook.com/FederalStudentAid
www.twitter.com/FAFSA
www.youtube.com/FederalStudentAid
www.storify.com/FAFSA
www.visual.ly/users/FederalStudentAid
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24. Resources
Resources on StudentAid.gov
StudentAid.gov/resources
StudentAid.gov/social
Customer Listening Resources
www.socialmention.com
www.boardreader.com
www.alerts.google.com
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