Reaching Your LinkedIn Audience with Display, InMail & Content Options
1.
2.
3.
4.
5.
6.
7. Reaching Your Audience on LinkedIn
Display - From Branding to Content Marketing
targeted or broad to LinkedIn professionals
Slideshare ad - Unique New format that enables auto-
advertisers to promote range / new model in a brochure
format
Inmail - Target high Value select audience with
Video / Brochures / Special offers
Content - Use new Sponsored updates to amplify
your message to a targeted audience – high response
9. A product range to match your marketing objectives –
From €8 cpm
10. 10
Key Features
• Delivers full SlideShare-based presentations within
300x250 ad unit
• Enables direct interaction with your presentation
content within ad unit or in expanded overlay player
• Supports LinkedIn’s full suite of targeting capabilities.
Solution Description:
SlideShare Content Ads – Product Overview
Share your presentations with insights-hungry professionals
11. 11
Solution Description:
SlideShare Content Ad – Product Overview
Share your presentations with insights-hungry professionals
• 15 Slides maximum
• Lead Generation capture
form on 2nd slide
• “Learn more” button link to
a custom landing page
13. Inmail Partner Messages - €1.50 per mail
Personalised, Customised, &
tailored
Can only be received once
every 60 days
Micro targeting by sector / Job
title / Seniority
Market leading opening rates
Enables pushing detailed
content for considered response
Include Company follow widget
13
17. Sponsored Updates
Targeted content in members
update stream
High ctr
Build in follower option – Free
Unique opportunity to influence
purchase decision
Complimentary ‘free’ social
sharing tools
Solus Position - Only 1 sponsored
update per page view
LinkedIn is the most trusted Socila
Media Network
19. Case Study – Jaguar South Africa
Integrated Campaign
19
20. Pioneering media innovation in Africa
Results
Objectives
Products
Company Page, Follower &
Recommendation
Expandable video content, display &
InMails
Connect with the right audience
Create valuable conversation, in an
environment where a “sales”
conversation can be handled in a
professional manner
Results
Automobile
35,000 + Followers
Average engagement of 2.5% and more
Translates into 38 actual product sales
Habari increased revenue by over 2000%
First partner case study