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Media Training for better client coaching-3
1.
Media Training 3
For Better Client Coaching Internal Training Course Copyright by James Chung 2008
2.
Chapter 4 Know
How to Interview With the Media
3.
Be Prepared...
4.
Know Interview Skills...
5.
Do not nervous
6.
Do Not Lose
Your Temper...
7.
Answer Clearly, Simply
and Effectively
8.
Remember Never Do
This...
9.
Please...Please...Please...
10.
See Audience, Not
Reporter
11.
Stay with Key
Messages
12.
Do Not Trespass
13.
Key Message =
Lifesaver
14.
Manage Interview, Do
not be managed
15.
Know the question
16.
The toughest question
will be asked!
17.
Beware ! Trap
18.
Machine Gunning
19.
Interrupting
20.
Dart Throwing
21.
He said... She
said...
22.
Wrong Choice
23.
Guarantee?
24.
Wrong Premise
25.
What if...?
26.
Oops...Sorry...
27.
Asked about a
problem, talk about a solution
28.
The Most Important
comes First !
29.
Catch Lifesaver First!
30.
A = Q
+ Key Message
31.
32.
Point Point Reason
Example PREP
33.
34.
Stating the Problem
!
35.
Solution Credibility !
36.
The Solution !
37.
Positive Reference Stories
!
38.
Call To Action
!
39.
Thank Your Host
40.
41.
Block !
42.
Bridge !
43.
Flag !
44.
Transition !
45.
Pack !
46.
Hook !
47.
Editorial !
48.
Deliver Key Message
!
49.
Repeat Repeat Repeat
!
50.
Do Not Speculate
!
51.
Do Not Say
“No Comment” !
52.
No “Off-the-Record” !
53.
Say “I Don’t
Know” if you do!
54.
Make a Pause
55.
Shut up
56.
Avoid jargon
57.
Don’t repeat negative
58.
Do Not Use
These Expressions... Never Ever...
59.
취재 원하지 않습니다
60.
제가 그런 질문에
꼭 답변을 해야 합니까?
61.
찍지 마세요
62.
솔직히 말씀 드리면…
63.
저희도 사실 이러고
싶지 않은데…
64.
맘대로 쓰세요…맘대로…
65.
저희 회사 방침상…
66.
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