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Media Training for better client coaching-1

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Media Training for better client coaching-1

  1. 1. Media Training 1 For Better Client Coaching Internal Training Course Copyright by James Chung 2008
  2. 2. What do you expect from this training?
  3. 3. Are You Prepared?
  4. 4. Are You sure?
  5. 5. You Need to be prepared!
  6. 6. If you Not...? Sorry... ;)
  7. 7. If you Not...
  8. 8. If you Not...
  9. 9. If you Not...
  10. 10. If you Not...
  11. 11. Could Bring Crisis
  12. 12. You Know Your Business
  13. 13. Not About How to Make Money!
  14. 14. How You do Your business...
  15. 15. Then...
  16. 16. Then... do you know your messages?
  17. 17. do you know your Audience?
  18. 18. How About the Media?
  19. 19. And Media interview...?
  20. 20. Now...
  21. 21. Let us Prepare Now...
  22. 22. be Trained
  23. 23. Beat bad communication
  24. 24. What Comes First?
  25. 25. Chapter 1 Know Your Business and Messages
  26. 26. Not about the Confidentiality
  27. 27. Design...
  28. 28. Fully Aligned Messages
  29. 29. Not For Us, But for Our Audience
  30. 30. Do Not Lie ! Do Not Hide ! Do Consider Your Audience
  31. 31. Prepare Key Messages
  32. 32. Key Message = Spear
  33. 33. Not This Spears
  34. 34. Sharp and Simple..
  35. 35. Not Too Much..Not Too Many
  36. 36. Lose Fat in Your Messages!
  37. 37. 1~3 Keys
  38. 38. Prepare Proofs!
  39. 39. Facts Statistics Examples
  40. 40. And Experts !
  41. 41. Be Ready...Keys!!!
  42. 42. Be Ready!
  43. 43. What is Next ?
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For internal training use only, not for business purpose.

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