Just a starting point for the ongoing, and continually evolving, pursuit for success with social media and e-marketing success in the biotech, pharmaceutical, medical marketplace

1. Social Media Marketing in BioPharma Is the industry’s ultimate Red-Face test By: Frank F. Dolan @pharma411

3. cram it into a spreadsheet

4. compare activity to salesAs long as sales were high, most everything was rationalized. If not, low activity levels were stated as the reason for low sales… does quality count? If quality wasn’t intensely measured then, how will that old approach succeed with Social Media? It won’t.

6. Crystal clear ROI

7. Do things 2 the market

8. Focus on “what we did”

9. Calls per day

10. Spreadsheets say Well Done!

12. Comfortable with soft metrics

13. Do things 4 customer types

14. Focus on “how we serve”

15. High value interactions

16. Customers say Well Done!

19. The goal of the e-marketing/social media campaign is to be there when needed most by your customer

20. Listen more than you’re used to

21. The customer is keeping score anyway, why not know what yours is (at all moments)

22. Connect the campaign messages, metrics, and mission

23. It’s all about them

24. Move from an interruption marketing (do it 2 them) to servant offering (do it 4 them)

25. Beware of misleading indicators

26. Friends, like’s, connections, tweets are not on the SM scoreboard

27. Embrace the ambiguity

28. Get upper management to understand the need to be patient with time, reasonable with the budget, and aligned with the real return