1. 2009 STRATEGIC
PLANNING PLAYBOOK
April 2, 2009
Prepared by M3

2. Meeting Outcomes
2
 Introductions
 Review the strategic planning process and
timeline
 Obtain feedback, suggestions and input
regarding process, desired outcomes, and
expectations
 Obtain input regarding the internal and
external assessments
 Clarify roles and responsibilities

3. Documents for Today’s Meeting
3
www.m3planning.com/lascruces
 Copy of this presentation
 Project plan
 Strategic plan elements

4. Questions to Explore
4
In the spirit of continuous improvement, what can
we do differently in this planning cycle?
How can the strategic plan be more actionable
and useful for you and your department?
What might be some of your hopes or concerns?
What, if anything, has changed since June 2008?

5. Overall Expectations – Success
Defined5
 A strategic plan that is thematic
 Focus on strategy rather than a checklist of
milestones
 Methodology that it would be an ongoing process.
What are the things we are going to do
strategically
 City Council has new ideas and direction for the
org.
 Develop a global dashboard measures
 Each employee needs to be able to see
themselves in the plan. Need a broad strategic

6. Guidelines for this process
6
The strategic plan needs to:
 Reflect the driving mandate of community
sustainability
 Be implemented via the comprehensive plan
 Guide policy making for the City Council
 Guide decision making at all levels in the
organization
 Standardize communication based on agreed
upon goals and performance measures
 Start with the end in mind – how will we
implement

7. Strategic Planning Process -
Overview7

8. 8
Phase One:
Internal &
External
Assessment
(April)
Previous plan
(June 2008)
Phase 2:
Strategy Work
Sessions
(May)
Phase 3:
Budget
& HR
(June)
Phase 4:
Implementation
Methodology (June)
Ongoing

10. Strategic Framework
Develop Your Strategy10

11. Strategic Planning Framework
11
Vision – Where we are going? (Envisioned Future)
Mission – Why we are going there? (Our Purpose)
Values – How we will guide our actions? (Principles)
Goals – What do we want to accomplish over the
next 5 years?
Objectives – How we will accomplish our goals?
Actions we need to take to accomplish our
objectives?
Measures/Targets – How we will know we are
accomplishing our strategies?

12. Strategic Planning Elements
12
 Planning our community and neighborhoods
 Preserving our existing neighborhoods,
farmlands, parks, open space, recreation
areas, natural beauty, energy resources and
the environment.
 Creating safe, walkable, multi-modal
communities
 Encourage community and stakeholder
collaboration in planning and development
decisions
 Fostering economic development and quality

13. Stakeholder, Citizen and Staff Engagement
Learn & Adapt Your Strategy13

14. Topics to Explore
14
What do we mean by:
 Sustainability
 Smart growth
 New urbanism
 Transit-oriented development
 Complete streets
 Form-based codes

15. Internal & External
Assessments
 2005-09 Strategic
Plan: Acknowledging that we
will continue/modify what works
 Vision 2040
 Strategic Planning
Elements: From June 18th,
2008 Leadership Workshop
Internal
 Leadership survey
 All Staff survey
External
 Citizen survey
 General public
outreach
 Stakeholder forum
15
Available Information Additional Information

16. Leadership Survey
16
Overview: Questions developed to help define where the
city stands today (in the midst of updating the strategic
plan), how to assess external activities currently
underway and where the gaps exist in between the two.
Purpose: These qualitative (open-ended) questions will be
the basis for developing quantitative questions for both
staff & community surveys.
Audience: Councilors, City Senior Leadership, Union Reps
(City Manager and direct reports)
Timeframe: April 6-10

17. All Staff Survey
17
Overview: Questions developed based on input from the
leadership survey as well as benchmark questions from
Malcolm Baldrige National Quality Award.
Purpose: Engage staff in the planning process at the
beginning as well as inform the process with all
available internal perspectives.
Audience: All City staff
Timeframe: April 15th-30th

18. Citizen Survey
18
Overview: Due to the diverse nature of the Las Cruces
community and the demands on everyone’s time, we
recommend providing an online format to engage
citizens.
Purpose: Provide the opportunity for all citizens to
engage in planning for the future of the City, resulting
in quantitative data. NOTE: This is not intended to be
a citizen satisfaction survey.
Audience: All citizens
Timeframe: April 15th-30th

19. General Public Outreach
19
Overview: Due to the diverse nature of the Las Cruces
community, we recommend creating the opportunity for
citizens to provide input through an already existing
public event.
Purpose: Engage citizens by providing a non-traditional
format to provide input into the planning process in a
qualitative manner.
Audience: All citizens
Timeframe: April 12th

20. Stakeholder Forum
20
Overview: To facilitate strategic decision making, we
believe in engaging stakeholders who can help add
informed, but diverse perspectives to the strategic
issues/topics the City will need to address in the up
coming plan.
Purpose: Gather perspectives from stakeholders who
are actively working in tandem, collaborative areas
with the City.
Audience: Stakeholders invited by Councilors; other
government entities, etc.
Timeframe: May 2nd-8th

21. Translate Your Strategy21

22. Strategy Sessions
22
Purpose: Establish the strategic direction based on
data-based decision making, vet and discuss
strategic issues/topics
Who: Council Members
When: Mid May
Purpose: Establish the department goals to support
City-wide goals
Who: Directors
When: Late May

23. Aligning, Evaluating,
Implementing
23

24. Remaining Steps in the Process
24
Aligning Your Resources:
 Identify human and financial resource needs to
implement plan (Department directors)
 Establish performance measures
Evaluating Your Operations & Communicate
Plan:
 Establish implementation methodology (Council
and directors)
 Approve & communicate the plan (internal and
external)
Implementing & Assessing Your Strategy:
 Quarterly strategy updates

25. Wrap Up and Next Steps25

26. Roles & Next Steps –
Councilors26
Advocates – Keepers of the Vision
 Completing the Leadership Survey
 Identifying stakeholders for the Forum
 Leadership around the “What”

27. Roles & Next Steps – Union
27
Realists – Keepers of the Implementation
 Completing the Leadership Survey
 Championing the Staff Survey and Input
 Leadership around the “How”….