Eva’s submissions covers the MVP (minimal viable product) of a recruiting app that her company Brainbriosia is testing with medium sized companies.

1. OCTALYSIS CERTIFICATION LEVEL 1
ANALYSIS OF A RECRUITING APP
Dr. Eva Deutsch
Submission Date: 01.Nov.2020

2. •Context & Ambitions
•Octalysis Strategy Dashboard
•Analysis of the Current Experience
•Brainstorm & Analysis of the Future Experience
•
TABLE OF CONTENT
Octalysis Certification - Dr. Eva Deutsch Page: 1

3. BACKGROUND OFTHE RECRUITING APP IDEA:
HELPING COMPANIESTO FINDTHE RIGHT CANDIDATES AND
PRE-EVALUATETHEM MORE PROFOUND
Finding and recruiting the right applicants and employer branding is not easy for medium sized companies
Often companies grow fast or have high fluctuation of employees , therefore they need many new engaged employees/applicants. BUT those medium sized companies not are not known
by students and other potential employees.Therefore these companies often do not get enough applications of the right people.
Companies also see it as a chance to strengthened their brand in the market with the App and maybe even motivate their existing employees.
Nowadays in COVID-19 times, this is even more difficult for those companies to find the right applicants as they can not participate on job fairs to rise attention in the target segment.
Also the recruiting process it-self is high effort for the mid-size companies and costs a lot of time and effort to select relevant applicants for further interviews. Any preselection process
that reduces effort is appreciated (as long it selects the right candidates)
The candidates often have few knowledge and understanding of the company’s where they start to work and therefore some leave after a few months, because the working experience is
different from their expectation.
So we decided to develop a customizable Recruiting App that addresses new prospective employees and also increases the employer brand image - specially regarding innovation and
„coolness“. It should also help the employee to better understand the company where they apply, understand the daily tasks in the company and additionally provide help to the
recruiters with a psychogram and some other feedback about the applicants that used the app.
A foundational reusable asset is supporting the app development, that can be customized regarding story and graphics and some functionalities according to the client requirements
(every client gets his own specific gamified recruiting solution). Currently we start in phase1 with a MVP with fewer functionality (this will be the current state in this analysis) and we
will explore further extension possibilities.
The companies will pay for the specific App design & development, the usage will be free for players/candidates.
Octalysis Certification - Dr. Eva Deutsch Page: 2

4. FURTHER INFORMATION ONTHE CURRENT STATUS OFTHE
RECRUITING APP
The App is a mobile story-driven swiping game. You have mostly 2
choices and you make your decisions by swiping right or left (like tinder).
In the German example-screenshots you play a police man (depends on
client) and you need to solve a crime.
You need to make decisions about the story to solve the crime and you
have to answer questions about how you feel in the different situations.
Your decisions will help to build a psychogram about you and also you
decisions influence the story.
Clients can include in the App company information and also specific
tasks you need to do in this company. They can track how good an
applicant masters the task, but only when the applicant sends the results
to the company (no „big brother watching“ while playing, applicant
decides what they want to send).
A game is ended in total in about 60 minutes, so that the applicants can
easily finalize it before the interview in several sessions.The game can be
replayed as there are different questions/decisions as part of the story.
Octalysis Certification - Dr. Eva Deutsch Page: 3

5. OCTALYSIS STRATEGY DASHBOARD - PROCESS
Octalysis Certification - Dr. Eva Deutsch Page: 4
PLAYER
DESIRED
ACTIONS
FEEDBACK
STATS
BUSINESS
METRICS
WIN-STATE
INCENTIVES
COMIMITS
TRACKS
IMPACT
RESULTS
PROGRESS
EMBEDDED

6. BUSINESS METRICS
1. # Number of Candidates that use the App and send the psychogram/results with their
application to the company
2. Recruiter Feedback regarding preparation of candidates, usability of psychogram and
results (defined questionnaire)
3. Ratio of how many Players start the App / end the App
Octalysis Certification - Dr. Eva Deutsch Page: 5

7. PLAYERTYPES - OVERVIEW
very industrious
more laid-back
traditional playful
2.Traditional Careerist 1. Gaming Careerist
4.Traditional Worker 3. Gaming Worker
The axes describe the attitude of the players in general
(traditional - playful), and their diligence at work (laid-
back - industrious).
Traditional Careerist:
traditional & industrious
Gaming Careerist:
playful & industrious
Gaming Worker:
playful & laid-back
Traditional Worker:
traditional & laid-back,
(NOT interesting as applicant)
Octalysis Certification - Dr. Eva Deutsch Page: 6

8. PLAYERTYPES MAPPEDTO OCTALYSIS
PLAYER-TYPE 1. GAMING CAREERIST (MOST IMPORTANT)
CD#2
- Prefers to spend time preparing the application and the
interviews, when it is presented in a interesting and playful
manner
- Feels accomplished when achieving a level up, loves to feel
upgrades in skills, levels, win states etc.
- Keeps track of their skills development and their personality -
want to optimize themselves and love to do this in a game.
CD#4
- Is proud of getting a good job and making fast career
development and also good earnings
- Enjoy status symbols - real and virtual (e.g. badges, boosters).
- Highly attracted by ownership towards stuff, experiences and
own performance (like currency, virtual goods with bonuses)
CD#6
- Enjoys participating in special virtual playful events / „feel
Elitism“
- Impatient to own rare stuff, rare information, achieve rare
performance, and live rare experiences
CD#1
- Loves to be a hero in virtual world, is attracted by
easy learning of epic meaning & calling of the
employer
CD#3
- Wants to have meaningful choices in the game and
influence something, play tactics
- Loves to feel clever and get immediate positive
feedback about improvements
CD#5
- Uses opportunities to impress others with his skills,
but not very interest in socializing (competition on job)
- Connects primary when thinks it will improve the
quality of their application/interview.
- Is more likely to use social media to share or show off
their results (playful attitude)
CD#7
- Attracted by „cool“ gaming approach of the company,
is curious and want to learn more.
- Loves the unpredictability that makes things enjoyable
and fun, loves to try everything that is related to
gaming and playing
- Tension about story- wants to solve it and see ending
CD#8
- Afraid of loosing job opportunity, but less than
traditional Careerist because of gamers attitude
GAMING
CAREERIST
Octalysis Certification - Dr. Eva Deutsch Page: 7

9. PLAYERTYPES MAPPEDTO OCTALYSIS
PLAYER-TYPE 2.TRADITIONAL CAREERIST
CD#2
- Is willing to spend traditionally large amounts of time
preparing for the application and the interviews
- Read „all“ available Material about the company -
website, articles, and also a game when you get
additional information there - wants to be perfectly
prepared and know everything
- Likes using progress bars or points to track their
progress.
- Likes to feel productive and take a step towards goals
- Keeps track of their skill development - want to optimize
themselves
CD#4
- Is proud of getting a good job and making a fast career
development and also good earnings
- Enjoys status symbols
CD#6
- Enjoys participating in special Events / „feel Elitism“
- Gain access to new sources of information - be able to
learn more than others
CD#1
- Believe with their skills they can change the
world and are also interested in a bigger picture
CD#3
- As a scrupulous learner they want new tips
and tricks for application
- Wants to have meaningful choices and
influence something
- Feel empowered when solving a difficult /
complex task and get immediate feedback.
- Interested in own psychogram to understand
themselves and better optimize
CD#5
- Connects to other learners only when
believes it will improve the quality of their
application/interview.
- Prefers to connect in conventional way -
student unions, mostly face2face
CD#7
- Is generally curious and loves learning new
things.
- Likes to learn more about the company and
history of the target employer.
CD#8
- Afraid of loosing a good job opportunity and does
not get the best job.
TRAD.
CAREERIST
Octalysis Certification - Dr. Eva Deutsch Page: 8

10. PLAYERTYPES MAPPEDTO OCTALYSIS
PLAYER-TYPE 3. GAMING WORKER
CD#2
- Would not invest much time in an interview
preparation or in searching of a job, with the app they
invest some time while playing
- Likes to learn relevant company information while
playing, and because of his interest in gaming, he also
gets much information.
- Feels accomplished when achieving a level up, and
progresses in the game
CD#4
- Enjoys virtual status symbols (e.g. badges, boosters).
- Highly attracted by ownership towards stuff (like
currency, virtual goods with bonuses, etc.)
CD#6
- Interesting in owning rare stuff
CD#1
- Likes to play a hero in virtual worlds
CD#3
- Wants to have meaningful choices in the
game and influence something, play tactics
CD#5
- Uses social media to share or show off their
results (playful attitude), not so much
competitive regarding the job
- Compare and challenge with friends
CD#7
- Attracted by „cool“ gaming approach of the
company, is curious and want to learn more.
- Curious to try fun staff, loves to try
everything that is related to gaming and
playing
- Wants to solve the story and see ending
CD#8
GAMING
WORKER
Octalysis Certification - Dr. Eva Deutsch Page: 9

11. DESIRED ACTIONS - SCAFFOLDING PHASE
Use the app regular before application /
recruiting interview
Read the included information and make
decisions (swiping)
Achieve regular level ups
Read every information in the App that is
unlocked (Tipps, company information)
Finalize the game!
Look at the psychogram
Octalysis Certification - Dr. Eva Deutsch Page: 10
Submit the psychogram and results with the
application (export the psychogram and add it
to the own application profile out side the app)
*)
Replay the App several times to find all
relevant information
Future also (not implemented) now:
Invite friends / referral program
Share achievements social
Participate in a virtual Event
*) Because of data privacy and security reasons the app works without personalized data. The player exports the
psychogram (including other results) and adds it to his application profile outside of the app. We will evaluate if we
later include personalized data in the app and allow direct submission.

12. ANALYSIS OFTHE CURRENT EXPERIENCE
Octalysis Certification - Dr. Eva Deutsch Page: 11

13. ANALYSIS OFTHE CURRENT EXPERIENCE - CURRENT APP IS
STILL A MINIMALVIABLE PRODUCT (MVP)
CD#2
- Achievement though unlocking different chapters and
reaching player levels
- Progressbar, unlocked chapters show status in the
game
- Psychogram in the end
CD#4
- Learns about the company and increases chances to
get the job with earned good company knowledge
CD#6
- Countdown timers on some decisions
- Unlocks company information step by step
- Each decision counts and is really relevant
for the psychogram
CD#1
- Narrative - Epic Meaning is primary in the intro where
you learn about the vision of company and their values
CD#3
- Player makes decision that influence the
psychogram
- Decisions influence the narrative, can play
different stories depending on decision
- Player learns from the psychogram-
feedback and feels empowered
CD#5
- No digital possibility in MVP to interact with
friends
- While playing through different life-like
storylines - building connections with virtual
game characters
CD#7
- Unpredictable narrative with tension
- Unpredictable questions (big pool of
questions)
- Outcome of psychogram tells you about
yourself (often surprising)
CD#8
- Sunk Cost Prison where the story needs to be completed in
order to reveal the results and psychogram”
- Wrong decisions can lead to end of the game
Octalysis Certification - Dr. Eva Deutsch Page: 12
RECRUITING
APP

14. BRAINSTORMING - ANALYSIS OFTHE FUTURE EXPERIENCE
Octalysis Certification - Dr. Eva Deutsch Page: 14

15. BRAINSTORMINGTHE FUTURE EXPERIENCE:
IDEAS AND EFFECTS ON CORE DRIVES
NAME DESCRIPTION CORE DRIVE
Reinforce Vision
and Values
Not only in the intro but also during game play talk about the vision of the company for greater
good. Keep user informed about how their tasked help to reach the bigger goal.
CD#1
Achievements,Lea
derboards, game
currency
Get digital currency awards in the Win States depending on the result of a task / chapter (1-3
stars). Leaderboard per month (reset) and rank among your friends, selected micro-leaderboards
CD#2
Get random items
and boosters
Win random items/boosters when finalizing a task / chapter (mystery boxes are loaded by stars).
Items can be keep for the next game to have also advantages in a new game (ownership).
CD#4
Summerized
intermediate
results
Give some hints about the outcome of the psychogram in-between, but show only small /
aggregated parts or make small (funny) comments about the results (currently you see the
psychogram only in the end).
CD#2,3,7
Buy/keep items,
virtual goods, rare
goods
Buy virtual goods and boosters with game currency. Use boosters to have advantages for tasks
and possibility for tactics. Getting some of the virtual goods can get very difficult and needs
playing the game several times with different strategies.
CD#4,3,6
Select &
Customize
Avatar
Select and adapt avatar in the beginning of the game to have more personalization. CD#3
Octalysis Certification - Dr. Eva Deutsch Page: 15

16. BRAINSTORMINGTHE FUTURE EXPERIENCE:
IDEAS AND EFFECT ON CORE DRIVES
NAME DESCRIPTION CORE DRIVE
Exclusive virtual
events
Make exclusive virtual events for players that reach certain points or awards.
Events can be virtual meetings where the CEO/CxO presents the company.
CD#6
EasterEggs
Include some EasterEggs that are shown in special Win-States, e.g. give some recommendations
for applications or the interviews or provide some unexpected bonuses.
CD#6,7
Additional
information
Get additional „top-secret“ information about the company and tasks when you reached a very high
score or streak.
CD#6,4
Tipps & Tricks Give Tipps and Tricks for application to successful gamers. CD#2,3,6
Invite friends,
make referrals
Ingame possibility to invite friends or to refer somebody that perfectly fits to the job.
Challenge friends.
CD#5
Social sharing Share status, badges, results and who wants also shares psychogram CD#5
Octalysis Certification - Dr. Eva Deutsch Page: 16

17. BRAINSTORMINGTHE FUTURE EXPERIENCE:
IDEAS AND EFFECT ON CORE DRIVES
NAME DESCRIPTION CORE DRIVE
Game ending
Decrease Black Hat CD#8 by changing that the game ends, if the player make several wrong
decisions.
CD#8
Psychological
Comparisons with
friends
Player can get a comparison of his psychogram with friends and can find similar friends. CD#5
Streak counts
For right/wrong questions about the company get special streak counts that improve the points for
a chapter and provide additional badges / items / currency.
CD#2,4
Regular rewards Get rewards for regular playing - mystery boxes with items or currency CD#2,7,4
CEO Videos
Include small videos of the CEO that talks about company goals and the greater value. Regular
Videos not only beginning and Easter eggs / also in-between.
CD#1, 7
Define Focus Players can define which areas interest them most. The tasks will be prioritized accordingly. CD#3
Octalysis Certification - Dr. Eva Deutsch Page: 17

18. BRAINSTORMINGTHE FUTURE EXPERIENCE:
IDEAS AND EFFECT ON CORE DRIVES
NAME DESCRIPTION CORE DRIVE
Get a committed
interview date
With a certain result / virtual goods / awards - that shows intensive play and high interest in the
company application - you get a committed recruiting interview.
CD#6
3 „secret“
questions/answers
With certain results - you get an email contact to en employee of the company that will answer 3
of your „secret“ questions, that you always wanted to ask, but did not dare :-)
CD#6,7
Skill diagram
Communicate the end-result of the psychogram in a visual diagram. Have funny (aggregated)
comments in between about the results
CD#2
Immediate Visual
& Audio Feedback
Improve the visual and audio feedback directly after the questions / answers. E.g. same sound for
the different dimensions of the psychogram, more visual bonuses /effects for digital currency or
rare goods.
CD 2,3
Remember to play
Remember (e.g. message on phone) when user stopped using the app before they have finalized
at least one complete game. So that the effort does not get lost before they and the employer have
a result.
CD#8
Feedback and
suggestions
Players have the possibility to send feedback about tasks and questions in the game.
The feedback will improve the questions, and also improve future updates/stories (plan developing
regular new episodes of the games for new recruitment cycles of a company).
CD#3
Octalysis Certification - Dr. Eva Deutsch Page: 18

19. THANK YOU!
Special personal thanks to Yu-Kai Chou and his research on the
Octalysis Framework!
You make a high impact with your open sharing approach to the
community and the depth of your research!
I am highly impressed by the practical usage of Octalysis in
different Gamification requirements!
Coming from 20 years consulting background, I love the clear
consultancy approach to build and optimize gamified solutions
with clients!
Octalysis Certification - Dr. Eva Deutsch Page: 19