10. #5: you’ll have to (constantly)
ask yourself “what does it mean?”
11. • “In 20 years we will all be freelancers”
• “The role of government will become
obsolete in 50 years”
• “Sustainable future will be driven by
population, not government(s)”
#6: you’ll have to build a (strong,
preferably controversial) opinion
12. "Airplanes are interesting toys but of no
military value."
Marshal Ferdinand Foch, Professor of Strategy, Ecole
Superieure de Guerre
“I think there is a world market for maybe
five computers”
Thomas Watson (IBM) 1943
“640k ought to be enough for anybody”
Bill Gates, 1981
#7: you’ll need to get out of your
paradigm (and comfort zone)
13. Usual suspects
Write articles for media friends
Slideshare works
+240K views
+900 downloads
Special mention…
Blogs still work (for now)
#8: communicate… extensively,
exhaustively, relentlessly!
16. 60 Megatrend Fact Sheets
(briefing document for long-term planning and
innovation sessions)
@fdemeyer
frederic@i4fi.com
fredericdemeyer.com
Instituteforfutureinsights
fdemeyer
#11: …but not everything, find
things people would pay for
17. My first client…
2 years
lead time
#12: be patient… (after all you’re
selling long-term impact)
20. #14: Enjoy what you do…
You have chosen the most
wonderful job in the world !
21. The future cannot be predicted
…but it can be made !
(ancient African saying)
Buy now on:
@fdemeyer
frederic@i4fi.com
fredericdemeyer.com
Instituteforfutureinsights
fdemeyer