Lean Startup and Project Management

1. Webinar
Lean Startup
for Project Management
-
presented by Franck Debane

2. 1 mins
Exercice - starting a business
You are launching a new business
Selling customizable jewellery online
Write in the ‘question’ section:
● 2 things that you would do in the first
month?

4. Learning from
Entrepreneurs

6. Franck Debane @fdebane

7. 90% of Startups Fail
only 4% make it to $1 million turnover

8. How Startup were built
Start with an Idea
Write Business Plan
Raise $$
Hire the best
Build an exceptional product
Marketing
90% chance to fail

9. Startups Adapt

10. Pivot

11. All business plans are the same,
and they are all wrong

12. No business plan survives first
contact with customers
Steve Blank - Entrepreneur & Lean Startup godfather

13. Predictions are very difficult,
especially if it's about the future
Niels Bohr - Physics Nobel Prize - 1922

14. Successfully executing a bad plan
Achieving Failure
Does Budget, Time, Quality matter?
Do business plans kill companies?

15. Examples

16. WebVan
● Focused on scale and execution
● When they should make sure there is
market
Zappos
● started by validating the need

17. Customer Perspective
-
Interviews
MVPs
Experiments Design
Optimise for Speed
-
Focus
Reduced Perimeter
Validated learning
Learn
-
Canvas
Assumption Mapping
Feedback Loop
3 Lean Startup Principles

18. 3 Lean Startup Tools

19. 3 Lean Startup Essential Tools
Canvas
Document your Plan A
Assumption Mapping
Identify risk
Feedback Loop
Test and Learn

20. Systematically testing your PLAN
Document your Plan A Identify the riskiest
part of your plan
Systematically
test each risk

21. Learn if your assumption
is true of false
True: move on to the next
riskiest assumption
False: review your
hypotheses / pivot
Select the riskiest assumption
Build an experiment
or MVP to test this
assumption on the
market.
Measure customer behaviours during
that experiment
Feedback Loop

22. Sign-up ratio is high.
People are interested.
What is our next riskiest
assumption now?
People want to share files across
devices.
Video that explain the
concept of DropBox
with a signup landing
page.
% of signup on the visitor on the
landing page

23. Key Hypothesis to Test
Do customers
want it ?
Can we build it?
Should we build it?

24. Canvas

25. Problem
Space
Solution
Space

26. Desirability
Feasibility Viability

27. How does it fit?
Waterfall, Agile and Lean Startup

28. Waterfall Product Development
Requirements
Specifications
Design
Implementation
Verification
Maintenance
Problem KNOWN
Solution KNOWN

29. Agile Product Development
Product Owner or in-house customer
Problem KNOWN
Solution UNKNOWN

30. Problem UNKNOWN
Solution UNKNOWN
Lean Startup

31. Problem (What)
Solution (How)
WATERFALL
AGILE LEAN STARTUPUNKNOWN
KNOWN
KNOWN UNKNOWN

32. Why this is not natural for
corporations?

33. https://youtu.be/QdwH84AT5fU?t=34s

34. SEARCH
UNKNOWN
EXECUTION
KNOWN

35. Exploit
Planification
Predictable Outcome
Do not FAIL
Optimize
Explore
Experiment
Unexpected Discovery
Test, FAIL & learn
Iterate
SEARCH
UNKNOWN
EXECUTION
KNOWN

36. Thank you !
franck@tangostart.com