This guide provides scientists with advice on how to effectively communicate science and make their stories more relatable to non-expert audiences. It discusses the importance of science communication and making science understandable to the public. The document outlines 5 ways to tell captivating stories, including putting a human face on your work, creating dramatic tension, connecting with your audience, using concise and meaningful details, and giving an authentic delivery. It then discusses applying these storytelling techniques to common science communication challenges. The overall document aims to empower scientists to communicate their work and stories on a wider scale.