4. Facebook
3 to 5 times per week (not a hard rule)
Post visual content
Encourage fans to share stories, photos & events
People respond to other people’s participation
Add events to Timeline to resurface content
5.
6.
7.
8.
9. Twitter
Several times a day
140 characters
Provide, manage, respond
Freetwitterdesigner.com = easy way to create a
personalized twitter page
Become the trusted guide
13. Instagram
Instagram is a free photo-sharing program and social
network that was launched in October 2010. The
service enables users to take a photo, apply a
digital filter to it, and then share it with other
Instagram users they are connected to on the social
network as well as on a variety of social
networking services. Instagram currently has 100
million registered users
17. Pinterest
Online content curation boards
Digital bulletin boards
‘What people are saying’
Make boards for: gardening tips, favorite flowers,
local nurseries etc.
18.
19. Pinterest Contest
How to Enter the Contest:
First, follow us on Pinterest. Then, create
a pinterest board named “Experience
Fayetteville Pin It to Win It” and pin at
least five Fayetteville pins that represent
your ‘Fayetteville experience.’ Examples
include favorite shops, restaurants, attractions
or events. Show us what you love about
Fayetteville, Arkansas!
Once you’ve created the ultimate “Experience
Fayetteville Pin It to Win It”” board, share it
with us by filling out the form below.
20. You have to practice and build
your network when you don’t
need it so you’ll have
it when you do
22. The dirty secret of social
media:
“Almost everyone will miss almost
everything you do on social media”
-Sree Sreenivasan
23. Social Media Success Formula
Helpful
Useful
Informative
Relevant
Practical
Actionable
Timely
Generous
Credible
Brief
Entertaining
Fun
Occasionally Funny
24. Video
Microsites w/video are 53 times more likely to get on
front page of google search
YouTube Channels “Shoot once, play anywhere”
90 seconds or less
25. Media Relations
Make it as easy for the journalist as possible, have
people available to interview
Focus on building relationships with the media!!
Magazines work up to a year out
28. Geotourism is defined as tourism that
sustains or enhances the geographical
character of a place—its environment,
culture, aesthetics, heritage, and the well-
being of its residents.
29.
30. Geotourism incorporates the concept of sustainable
tourism—that destinations should remain unspoiled
for future generations—while allowing for ways to
protect a place's character.
Geotourism also takes a principle from its ecotourism
cousin,—that tourism revenue should promote
conservation—and extends it to culture and history
as well, that is, all distinctive assets of a place
31. Geotourism
70% of the world will be living in cities in the next 20
years
The #1 enemy of what we want to see is what we
want to see
Sell true culture, not ‘faux culture’ - - tell your story
32. Key Takeaways
Third party advocates= making sure you have
‘evangelists’ talking good things about your city
Leverage valuable community relationships
Mobile optimization is much more important than
having an ‘app’
Pick one (or two or three) things and do them well
What is Social Media?The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.The best part? It’s FREE!In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Get staff to send pics to whoever posts to FacebookEngage w/ visitors and allow them to engage with one another
Every tweet is an opportunity for an @ mention, a link and a hashtag
Have to request an invite or get friends to invite you
Sree Knee-Vah-sunSree.net
Showexperiencefayettevillleyoutube channel
3 Main Impact AreasNegative impacts from tourism occur when the level of visitor use is greater than the environment's ability to cope with this use within the acceptable limits of change. Uncontrolled conventional tourism poses potential threats to many natural areas around the world. Depletion of Natural ResourcesTourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce.Water resourcesLocal resourcesLand degradation PollutionTourism can cause the same forms of pollution as any other industry: air emissions, noise, solid waste and littering, releases of sewage, oil and chemicals, even architectural/visual pollution.Air pollution and noiseSolid waste and litteringSewage Physical ImpactsThe threats to and pressures on these ecosystems are often severe because such places are very attractive to both tourists and developers. Physical impacts of tourism development Construction activities and infrastructure developmentDeforestation and intensified or unsustainable use of landMarina developmentPhysical impacts from tourist activitiesTrampling Tourists using the same trail over and over again trample the vegetation and soil, eventually causing damage that can lead to loss of biodiversity and other impacts. Such damage can be even more extensive when visitors frequently stray off established trails.Anchoring and other marine activities in marine areas (around coastal waters, reefs, beach and shoreline, offshore waters, uplands and lagoons) many tourist activities occur in or around fragile ecosystems. Anchoring, snorkeling, sport fishing and scuba diving, yachting, and cruising are some of the activities that can cause direct degradation of marine ecosystems such as coral reefs, and subsequent impacts on coastal protection and fisheries.There are 109 countries with coral reefs. In 90 of them reefs are being damaged by cruise ship anchors and sewage, by tourists breaking off chunks of coral, and by commercial harvesting for sale to tourists.
‘Show some LOVE, keep off the baby grass’ – Crystal Bridges
