2. Tool: Alexa
KPI: Bounce rate, Daily PV, Daily Time, Search Visits
Industry: Bank, Internet retailer, Automobile, IT/Smartphone,
Cosmetics/Skincare, Fashion retailer, Beverage, Alcohol, Snack,
Healthcare/Wellness, English study, Shampoo
Brand: Pickup 6 brand from each category randomly (not reflect
market share due to data limitation or domain is not divided to
global and China).
5. PV/Time
Category
Daily PV
(average)
Daily Time
(average)
Bank 2.71 3:29
Internet
retailer
8.54 7:34
Automobile 2.27 10:25
IT/Smartphone 3.44 3:18
Cosmetics/
Skincare
2.64 2:12
Fashion
retailer
5.59 4:10
Category
Daily PV
(average)
Daily Time
(average)
Beverage 1.66 1:38
Alcohol 1.88 1:55
Snack 1.32 1:14
Healthcare/
Wellness
4.31 4:46
English study 2.53 2:22
Shampoo 2.02 1:28
6. Average bounce rate is higher than other counties in most of
categories
Search inflow is relatively lower in online platform provider like
internet retailer or some of health management company due to
higher direct visitors.