Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (7)
Destaque
Destaque (15)
Semelhante a Social Media Monday - Video Talk - 7th June 2010
Semelhante a Social Media Monday - Video Talk - 7th June 2010 (20)
Último
Último (20)
Social Media Monday - Video Talk - 7th June 2010
- 1. Video and Social Media Rob Claisse Founder & CEO
- 3. Why is it different?
- 4. News Information Entertainment UGC Promotional Video Content Types
- 5. News •Events •Quick to create •Fast Turnaround •Get it Live •Live Streaming
- 6. Information •Carefully Planned •Style is Varied •Graphical •Internal Comms •Public Sector
- 7. Promotional •Similar to Info •Pre-event Launch •Advertising •Case Studies •Event VoxPops
- 8. Entertainment •Bigger Budget •Longer Form •Series based •Branded content
- 9. UGC • Cost Effective • Engagement • Facilitated • Experience
- 10. How to make it work?
- 11. The right formula for an online video
- 13. The right formula •Quality Content
- 14. The right formula •Quality Content •Relevant Content
- 15. The right formula •Quality Content •Relevant Content •Platform
- 16. Quality Content
- 17. Quality Content
- 18. Quality Content
- 19. Quality Content
- 20. Quality Content
- 21. Quality Content
- 22. Quality Content
- 23. Quality Content Technology Revolution
- 24. Quality Content Technology Revolution HD vs SD
- 25. Quality Content Technology Revolution HD vs SD In House vs Paid Production
- 27. The right formula •Quality Content
- 28. The right formula •Quality Content •Relevant Content
- 29. The right formula •Quality Content •Relevant Content •Platform
- 30. Whatʼs Involved
- 31. Whatʼs Involved
- 33. Whatʼs Involved •The Process •Whoʼs Involved
- 34. Whatʼs Involved •The Process •Whoʼs Involved •Time Required
- 35. Whatʼs Involved •The Process •Whoʼs Involved •Time Required •Cost Required
- 36. Conclusion
- 37. Conclusion •Video has become easier!
- 38. Conclusion •Video has become easier! •More accessible
- 39. Conclusion •Video has become easier! •More accessible •More Varied
- 40. Conclusion •Video has become easier! •More accessible •More Varied •But... Its more cluttered
- 43. Distribution & Optimisation Video Production + Social Agency
- 44. Video and Social Media Rob Claisse Joe Coyne Founder & CEO Head of Sales & Marketing rob@fatsand.com joe@fatsand.com @robclaisse @joecoyne www.fatsandproductions.com @fatsand
Notas do Editor
- Thanks to Barry for inviting me In fact Thanks to everyone involved with Social Media - With out you guy pushing this exciting new movement I wouldn’t have got the opportunity to see one of the best gigs of my life last night. - Anyone else get pushed around at Rage A T M - Exciting the band were that we had all managed to a first - truely influency popular culture. Probably one of the most successfully social campaigns in the UK Based in Brighton Work with a lot of agencies - digital, social, market & PR Online General
- You guys deal with content all the time
- People love it Easy to consume - passive - assuming its well thought-out YouTube Second biggest Search engine 2 Billion videos on youtube everyday UK - 37% increase in 12 months of video views month - About 5.5 Billions videos viewed YouTube - BBC - FB (4th) FB - 200% increase Variety Mobile Device
- First look at the different types of content
- Large Conference Press Junket to show a new product Product demo + Expert interview
- NPAS - nation Parking Adjudication Services Road Safety Adverts for Hampshire & Kent CC NatMags - Star Awards Motion Graphics - time consuming
- Brighton Festival
- Branded content - can be shorter form - Sean Meadows - Eurostar & Mother - Somers Town - Lurpack making cooking reciepe content
- Engagement - people involved Facilitated - we’re involved at beginning or end Experience - user may know product best / research shows people trust reviews & recommendations from others
- Alot of people talk about how video is the way forward But people seem to struggle on making it work Can be expensive / time consuming just to make the video but then we have to get it out to people!
- Quality - Looks good Relevant - right people see and want to watch it Platform - we delivery it int he right way so people can watch
- Quality - Looks good Relevant - right people see and want to watch it Platform - we delivery it int he right way so people can watch
- Quality - Looks good Relevant - right people see and want to watch it Platform - we delivery it int he right way so people can watch
- 10 Years - Opportunity for HQ video at 1/10 of the price Constraints - better light 5D - Game changer - revolution - High quality lens - Shallow depth of field - Amazing rich image House MD - Highest Viewed TV show in the world - Season Finale - 5D - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever Brian Eno for the Brighton Festival NatMags - 100 year anniversary videos Womens Tennis Association at Queens Club Estbourne in 2 weeks.
- 10 Years - Opportunity for HQ video at 1/10 of the price Constraints - better light 5D - Game changer - revolution - High quality lens - Shallow depth of field - Amazing rich image House MD - Highest Viewed TV show in the world - Season Finale - 5D - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever Brian Eno for the Brighton Festival NatMags - 100 year anniversary videos Womens Tennis Association at Queens Club Estbourne in 2 weeks.
- 10 Years - Opportunity for HQ video at 1/10 of the price Constraints - better light 5D - Game changer - revolution - High quality lens - Shallow depth of field - Amazing rich image House MD - Highest Viewed TV show in the world - Season Finale - 5D - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever Brian Eno for the Brighton Festival NatMags - 100 year anniversary videos Womens Tennis Association at Queens Club Estbourne in 2 weeks.
- 10 Years - Opportunity for HQ video at 1/10 of the price Constraints - better light 5D - Game changer - revolution - High quality lens - Shallow depth of field - Amazing rich image House MD - Highest Viewed TV show in the world - Season Finale - 5D - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever Brian Eno for the Brighton Festival NatMags - 100 year anniversary videos Womens Tennis Association at Queens Club Estbourne in 2 weeks.
- 10 Years - Opportunity for HQ video at 1/10 of the price Constraints - better light 5D - Game changer - revolution - High quality lens - Shallow depth of field - Amazing rich image House MD - Highest Viewed TV show in the world - Season Finale - 5D - Why - Rich Color, intimate, shallow depth of field, small spaces - best looking episode ever Brian Eno for the Brighton Festival NatMags - 100 year anniversary videos Womens Tennis Association at Queens Club Estbourne in 2 weeks.
- SD v HD - Shoot hi def, future proof - Even for small web movies - higher quality In house vs Paid - Not Proper in house production teams - Buy camera + FCP course. - Film some stuff, then never capture the footage because the last time they did it took ages! - Pull in the constrainst - Where can in house filming be benifital - Spontainous filming - training, tells you just what you need - Big tip - think again, minimam number of shots. - Film get us to Edit
- SD v HD - Shoot hi def, future proof - Even for small web movies - higher quality In house vs Paid - Not Proper in house production teams - Buy camera + FCP course. - Film some stuff, then never capture the footage because the last time they did it took ages! - Pull in the constrainst - Where can in house filming be benifital - Spontainous filming - training, tells you just what you need - Big tip - think again, minimam number of shots. - Film get us to Edit
- SD v HD - Shoot hi def, future proof - Even for small web movies - higher quality In house vs Paid - Not Proper in house production teams - Buy camera + FCP course. - Film some stuff, then never capture the footage because the last time they did it took ages! - Pull in the constrainst - Where can in house filming be benifital - Spontainous filming - training, tells you just what you need - Big tip - think again, minimam number of shots. - Film get us to Edit
- Brief - Ideas Insight - mapping Pre-production - first thing to get cut Where is it going to go? - How will people view this content Think about how people going to experience & interact with the video Content length & Format - Video - easy to consume Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO - iphone/android/ipad/tablet
- Brief - Ideas Insight - mapping Pre-production - first thing to get cut Where is it going to go? - How will people view this content Think about how people going to experience & interact with the video Content length & Format - Video - easy to consume Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO - iphone/android/ipad/tablet
- Brief - Ideas Insight - mapping Pre-production - first thing to get cut Where is it going to go? - How will people view this content Think about how people going to experience & interact with the video Content length & Format - Video - easy to consume Short form - 30 sec - 5 minute - Easy - YouTube/FB/Blog/Niche video platforms Longer form - 3 min - 2 hours - Apple TV / Google TV - SEO - iphone/android/ipad/tablet
- The Process - Pre, Prod, Post, Delivery - Pre - Client - Prod - - Delivery Time + Cost - Ideas are expensive - Best integrated into idea + strategy from the beginning - Prod - equipment cost - Post, Del - Time
- The Process - Pre, Prod, Post, Delivery - Pre - Client - Prod - - Delivery Time + Cost - Ideas are expensive - Best integrated into idea + strategy from the beginning - Prod - equipment cost - Post, Del - Time
- The Process - Pre, Prod, Post, Delivery - Pre - Client - Prod - - Delivery Time + Cost - Ideas are expensive - Best integrated into idea + strategy from the beginning - Prod - equipment cost - Post, Del - Time
- The Process - Pre, Prod, Post, Delivery - Pre - Client - Prod - - Delivery Time + Cost - Ideas are expensive - Best integrated into idea + strategy from the beginning - Prod - equipment cost - Post, Del - Time
- Accessible - channels for delivering different types of content Varied - styles of content & length Clutter - so much! Where do people start - find relevant?
- Accessible - channels for delivering different types of content Varied - styles of content & length Clutter - so much! Where do people start - find relevant?
- Accessible - channels for delivering different types of content Varied - styles of content & length Clutter - so much! Where do people start - find relevant?
- Accessible - channels for delivering different types of content Varied - styles of content & length Clutter - so much! Where do people start - find relevant?
- We create great high quality videos Social Agencies can help us to make those video even better Even more so - Social ensure they get seen
- We create great high quality videos Social Agencies can help us to make those video even better Even more so - Social ensure they get seen