Cannes 2015 Take Aways Share_LI
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Semelhante a Cannes 2015 Take Aways Share_LI
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Cannes 2015 Take Aways Share_LI
- 1. Cannes 2015: Top Take-Aways 7 / 7 / 15
- 2. 1. Creativity is the Art of Making Connections Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. –Steve Jobs
- 3. Convicts + Puppies = Emotional Rejuvenation
- 4. Will + Social Noise = Perseverance
- 5. Burglar + QVC = The Next Old Spice
- 6. Airplane + Apartment = Next-Gen Hospitality
- 7. 2. It’s no longer just about the creative, it’s also about Ad Tech “Today, ad tech is the topic of conversation” Brian Terkelsen CEO of MediaVest
- 8. 3. Data Driven is about Niche Insights
- 9. 4. Robots will never Replace Humans
- 10. 5. Social & Content are giving Mass New Life
- 11. Vines + TVC = Bending the Rules
- 12. Content + Comments = Self-Produced Tune-In
- 13. 6. To Win, Brands must Elevate Their Purpose
- 14. Crowd Chaos + Moms = New Enforcement
- 15. Virtual Reality + Children’s Hospital = Immersive Inspiration
- 16. Facial Recognition + Domestic Violence = Immediate Awareness
- 21. Thank You
Notas do Editor
- Ad tech was prominent in terms headcount, sponsored panel discussion and of course yatch parties. However their presence influenced and shaped the dialogue in and around the Palais. Technology enables creativity “I don’t see it as a technology-versus-creative discussion at all.” “I see it as really unlocking the power that technology can bring.” - Carolyn Everson, the VP of global marketing solutions at Facebook
- “Creatives can use data to reclaim agency and build on their intuition” – Chris Clarke, DigitasLBi Provides ammunition against hyper-rationalism A lot of marketing strategy is about making predictions Mass averages are inherently flawed data insights Outliers and Anomalies are where the big data audience insights get incredibly rich – Adobe Micro audience segments help tailor experiences across platforms “Millennnials” has become a taboo term Signal sets from programmatic media are moving up-stream in the planning process – Lou Paskalis You cannot take a person and distill them down to purely 1s and 0s. Data is an ever changing input into living breathing brands and need to evolve over time Mass personalization is becoming standard through technologists and content
- Signal sets from programmatic media are moving up-stream in the planning process – Lou Paskalis You cannot take a person and distill them down to purely 1s and 0s. Data is an ever changing input into living breathing brands and need to evolve over time Need to remove noise before programmatic will take the next leap – Adam Shlachter Curation is about passions – you can’t always measure that perfectly Creative intuition is the sum of our experiences Technology enables creativity “I don’t see it as a technology-versus-creative discussion at all.” “I see it as really unlocking the power that technology can bring.” - Carolyn Everson, the VP of global marketing solutions at Facebook
- Vine + TV = HP / Bend the Rules Social Savvy Burglar + QVC = AllState / MayhemSale.com “Influencers and Celebrities are not an idea” – Scott Donaton Celebrities want to work with brands when a strong creative idea benefits both brands – David Guetta (w/ Maurice Levy)