Training delivered at NeighborWorks America's National Training Institute on December 11, 2012. When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We had fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and case studies.
17. What we’ll be talking about:
• What’s changed over time
• Website redesign case studies
• What makes a good website today
• Questions & discussion
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18. A great website has…
• Solid goals and specific audiences
• Clear navigation and compelling content
• Brand consistency and engaging design
• Robust tools for managing content and
building relationships
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19. A great website in 2012 has…
Content strategy that’s connected to
goals and audiences
Integrated social media to become part
of a larger, more direct conversation
Design that creates an experience and
helps it stand out from the crowd
New technology considerations for
viewing and tracking
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47. Positioning & Personality
“the go-to team for mediation and
conflict response”
• Urban • Expert
• Friendly • Responsive
• Fearless • Robust
• Passionate • Dynamic
• Inclusive • Adept
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48. CONFLICT
HAPPENS.
YOUR DISPUTE
WON’T RESOLVE
ITSELF. LET US GET IN THE MIDDLE.
MEDIATION HELPS YOU GET
WHAT YOU NEED, WHETHER
IT’S A FINANCIAL SETTLEMENT,
A WAY TO SEE EYE-TO-EYE
WITH A LOVED ONE, OR JUST
A CHANCE TO BE HEARD.
LET US GET IN THE MIDDLE.
WWW.NYPEACE.ORG
RITA RESOLUTION
MEDIATOR
346 BROADWAY, SUITE 400W
NEW YORK, NY 10013
T: 212.333.2222 X11
F: 212.333.2220
RRESOLUTION@NYPEACE.ORG
MANHATTAN MEDIATION CENTER BROOKLYN MEDIATION CENTER WWW.NYPEACE.ORG
346 BROADWAY, SUITE 400W 210 JORALEMON STREET, SUITE 618
NEW YORK, NY 10013 BROOKLYN, NY 11201
T: 212.577.1740 F: 212.577.1748 T: 718.834.6671 F: 718.834.6681 FORMERLY SAFE HORIZON MEDIATION PROGRAM
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71. You’ve launched a new site.
Now what?
1. Monitor: Are you meeting your goals?
• Review stats monthly.
• Send a survey.
• Conduct interviews or user tests.
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72. You’ve launched a new site.
Now what?
2. Stay disciplined: Are you saying no?
• Only make updates that match your goals.
• Ask: Does my audience want this?
• Follow a content strategy.
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73. You’ve launched a new site.
Now what?
3. Keep it relevant: What’s new out there?
• Consider new tools. (Pinterest, Instagram,
Tumblr, etc.)
• Look for changes in your audience’s
expectations or needs.
• Review your organization’s broader goals
and plans.
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76. Resources
• “Is it time to rethink your website?” diagnostic tool:
http://www.bigducknyc.com/blog/
is_it_time_to_rethink_your_website
Coast Guard Foundation and New York Peace Institute
case studies:
http://www.bigducknyc.com
• 4 tips to keep your website ahead of the curve:
http://on.mash.to/yVQnfl
• The Nonprofit Website Project Handbook
http://www.smartcausedigital.com/website-handbook
• Boston University Center for Digital Imaging Arts:
Website practicum grants:
http://www.cdiabu.com/practicum
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77. Resources
• Browser compatibility and mobile testing
http://www.1stwebdesigner.com/design/tools-browser-
compatibility-check/
http://www.howtogomo.com/en/d/test-your-site/
http://quirktools.com/screenfly/
• Responsive web design
http://philanthropy.com/blogs/social-philanthropy/nonprofits-
use-responsive-design-for-better-site-display/30675
http://www.webdesignshock.com/responsive-web-design/
• Content strategy
http://www.abookapart.com/products/the-elements-of-
content-strategy
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