How to Empower Your Staff to be the Voice for the Organization in Social Media

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The document discusses how nonprofits can empower staff to act as spokespeople for the organization through social media. It explains how social media has changed expectations about who can represent an organization publicly. The document provides tips for nonprofits to train staff on branding, create social media guidelines, teach privacy settings, identify internal champions, and establish processes for negative comments. The goal is for every staff member to feel empowered to act as a brand ambassador through their own social media activities and conversations.

Tecnologia Negócios

#amanp
How to Empower
Staff to be the Voice
for the Organization
through Social Media
Danielle Brigida | National Wildlife Federation
Farra Trompeter | Big Duck
AMA Nonprofit Marketing Conference
July 17, 2013

#amanp
#amanp
@farra | @bigduck
@starfocus | @NWF

#amanp
What we’ll discuss
•  The evolving definition of ‘spokesperson’
•  How social media has changed the game
•  Ways to empower your staff
•  Resources

#amanp
When the media calls?
Image © channel17.org

#amanp
When the board has
a question?
Image © connectioncafe.com

#amanp
When a donor sends
a note?
Image © uwaystan.org

#amanp
When a celebrity wants
to interview you?Image © usmagazine.com

#amanp
When an advocate wants
to do more?

#amanp
When a candidate applies
for a job?
Image © chooseust.org

#amanp
When a crisis happens?
Image © NWF/publicnewsservice.org

#amanp
Your ideal spokesperson…
•  Is passionate about your mission
•  Understands what you do
•  Trusted to speak without a lot of approval
•  Will be respected and can stay calm
•  Speaks clearly and simply
•  Is generally available
http://www.ereleases.com/prfuel/choosing-a-press-spokesperson-for-your-nonprofit-organization/

#amanp
How has social media
changed the game?

#amanp
Create social media guidelines
http://www.slideshare.net/tammygordon/aarp-social-guidelines2010

#amanp
Create social media guidelines
hhttp://www.slideshare.net/tammygordon/aarp-social-guidelines2010

#amanp
Teach privacy settings
https://www.facebook.com/help/459934584025324/

#amanp
Use tools to share, collaborate.
http://yammer.com

#amanp
Have a point person, process for
negative comments.
http://group.tnt.com/Images/20100901_TNT_Social_Media_Guidelines-English_tcm177-523534.pdf

#amanp
Exhale. Mistakes will happen.
http://mashable.com/2011/02/16/red-cross-tweet/

#amanp
Contact Danielle
brigidad@nwf.org
twitter.com/starfocus
linkedin.com/in/daniellebrigida
slideshare.net/starfocus

#amanp
Connect with NWF
nwf.org
blog.nwf.org
facebook.com/NationalWildlife
twitter.com/NWF

#amanp
Contact Farra
farra@bigducknyc.com
twitter.com/farra
linkedin.com/in/farra
slideshare.net/farra

#amanp
Connect with Big Duck
bigducknyc.com
bigducknyc.com/blog
facebook.com/bigduck
twitter.com/bigduck

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Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf

Orbitshub

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Exploring Multimodal Embeddings with Milvus

Zilliz

presentation ICT roal in 21st century education

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Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

How to Empower Your Staff to be the Voice for the Organization in Social Media

1. #amanp How to Empower Staff to be the Voice for the Organization through Social Media Danielle Brigida | National Wildlife Federation Farra Trompeter | Big Duck AMA Nonprofit Marketing Conference July 17, 2013

2. #amanp

3. #amanp

4. #amanp #amanp @farra | @bigduck @starfocus | @NWF

5. #amanp What we’ll discuss •  The evolving definition of ‘spokesperson’ •  How social media has changed the game •  Ways to empower your staff •  Resources

6. #amanp Who speaks for your nonprofit?

11. #amanp When an advocate wants to do more?

14. #amanp Your ideal spokesperson… •  Is passionate about your mission •  Understands what you do •  Trusted to speak without a lot of approval •  Will be respected and can stay calm •  Speaks clearly and simply •  Is generally available http://www.ereleases.com/prfuel/choosing-a-press-spokesperson-for-your-nonprofit-organization/

15. #amanp How has social media changed the game?

16. #amanp Then vs. Now

17. #amanp http://www.conversationprism.com

18. #amanp

19. #amanp

20. #amanp

21. #amanp

22. #amanp

23. #amanp

24. #amanp

25. #amanp

26. #amanp

27. #amanp Every staff person is a brand ambassador

28. #amanp Ways to empower your staff

29. #amanp Train staff about your brand http://fightcolorectalcancer.org/

30. #amanp Create social media guidelines http://www.slideshare.net/tammygordon/aarp-social-guidelines2010

31. #amanp Create social media guidelines hhttp://www.slideshare.net/tammygordon/aarp-social-guidelines2010

32. #amanp Teach privacy settings https://www.facebook.com/help/459934584025324/

33. #amanp Find & encourage your internal ‘social media evangelists’. http://socialmediatoday.com/jasonmillerca/281057/empower-employees-brand-champions-social-media Send a survey to staff. •  Do you have a Twitter account and/or Facebook profile? •  What blogs do you read and comment on regularly? •  Are you engaging in LinkedIn group discussions? •  Do you like to share images on Pinterest or Instagram?

34. #amanp Use tools to share, collaborate. http://yammer.com

35. #amanp Have a point person, process for negative comments. http://group.tnt.com/Images/20100901_TNT_Social_Media_Guidelines-English_tcm177-523534.pdf

36. #amanp Recruit by sharing your culture

37. #amanp Exhale. Mistakes will happen. http://mashable.com/2011/02/16/red-cross-tweet/

38. #amanp Resources

39. #amanp Helpful articles •  Social Media for Nonprofit CEOs—How one Executive Director manages it http://www.bigducknyc.com/ social_media_for_nonprofit_ceos_how_one_executive_direct or_manages_it •  Empower Employees as Brand Champions in Social Media http://socialmediatoday.com/jasonmillerca/281057/empower- employees-brand-champions-social-media •  Employment Branding: The NPR Case http://www.nonprofithr.com/employment-branding/

40. #amanp Contact Danielle brigidad@nwf.org twitter.com/starfocus linkedin.com/in/daniellebrigida slideshare.net/starfocus

41. #amanp Connect with NWF nwf.org blog.nwf.org facebook.com/NationalWildlife twitter.com/NWF

42. #amanp Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra

43. #amanp Connect with Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck

44. #amanp