How does rebranding impact nonprofits?
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The document discusses reasons why nonprofits rebrand and factors that contribute to successful rebranding. It notes that many nonprofits are rebranding lately to achieve a sharp new look that is well received by stakeholders. Rebranding can help change an organization but will not fix underlying issues like leadership or communication problems. The document advises nonprofits to ensure they have the right strategic plan, aligned staff and board, leadership support, and resources before embarking on a rebranding process.
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How does rebranding impact nonprofits?
- 1. bigducknyc.com How does rebranding impact nonprofits? #MarkCon
- 2. Aaron Charlop-Powers Director of External Relations Neighborhood Trust Financial Partners @NTFP_Official Neill Bogan Director of Development and Communications New York Common Pantry @NeillNYCP Mohan Sivaloganathan Chief Development Officer Sheltering Arms @mdotsiva Farra Trompeter Vice President Big Duck @farra
- 5. What did you change and why?
- 7. Our new look was unveiled in March 2013
- 8. It was well received by stakeholders
- 9. When supporters come in their logo’d shirts...
- 10. It pays to have a sharp look of your own
- 14. Before
- 15. Before
- 16. After
- 18. After
- 19. Why are so many nonprofits rebranding lately?
- 21. What can changing the brand really achieve?
- 24. How has rebranding changed your organization?
- 26. How long did it take until you saw results?
- 28. What contributed to making your rebrand so successful?
- 32. 1. Big transitions (leadership, board, etc) 2. Disruptive founder / CEO 3. Internal communication problems 4. No budget / time 5. Murky organizational strategy / mission Red flags
- 34. Organization capacity ❑ We have a clear strategic plan. ❑ Our staff and board are aligned behind the plan. ❑ The right people are ‘on the bus’ at our organization. ❑ Our leadership believes in the need for rebranding. ❑ We have the resources to do it right. Is it time to rebrand? Don’t rebrand if you score a 3 or less.
- 36. Thank You!