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Audience engagement

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Farra Trompeter, Big Duck
Farra Trompeter, Big Duck

All about audience engagement by Jaki Levi, for SMartCamp (Social Media Art Camp). March 2010

TecnologiaNegócios
1 de 10
Building Online Audiences: A 10 minute “CaseStudy” ,[object Object],[object Object],[object Object]
“ For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.” - Dan Gillmor, We the Media
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
Be Remarkable
Be Remarkable Be Remarkable
Be Responsive
Be Receptive
Be Receptive
Be Receptive
Be Receptive

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Audience engagement

Notas do Editor

  1. Seth Godin Have good content Make it shareable, commentable, distributable, and syndicatable
  2. build an ONLINE audience over time. offer and produce ONLINE content. offer complete access : THIS IS YOUR SLIDE!!! -> Next tech rehearsals, live blogging, live flickr photos from backstage, regular email marketing facebook messages, managing interns + volunteers.
  3. during the course of 1 year, we built PERSONAL relationships with bloggers, commenting on their blogs, and then inviting them to review our work.
  4. bloggers helped us get the word out, and we supported their blogs by buying AND creating adspace