Be Nice Or Leave: IRL Edition

in association with

present

BE NICE OR LEA VE:
IRL edition
Wednesday, June 30, 2010

PART ONE


AND A LOT OF THIS STUFF ISN’T
REALLY MEDIA AS WE
currently think about IT


Forget SOCIAL MEDIA
Think
PEOPLE DOING STUFF
That creates...


social and commercial
grammar don’t mix
well
{Experiment:
tr tipping a loved one a few dollars
y
when they cook you a meal -
see how they react...
(i’m guessing not well)

PART TWO


SO....
‘SOCIAL
media’
NEEDS
CONSTANT
FEEDING

THE SECRET To
SOCIAL MEDIA...
ISN’T ABOUT
SOCIAL MEDIA

to be
successful in
social spaces...

you need to be
active in the
world

SO WE NEED TO BE


if you are constantly connected...
and do cool things...
then ma be...
y


that’s ok - brand s (and people)
can ’t be interesting And appeal to
ever one
y

“By trying to blandly
appeal to everyone,
you wind up not really
appealing to anyone
in particular.” - Tom
Fishburne

http://www.tomﬁshburne.com/tomﬁshburne/2009/05/the-target-market.html

in fact - that’s esse ntially what
strat egy is - makin g decisions.
because with fin ite resources,
your objectives can’t b e ever thing
y
an d desired partic ipants Can’t be
ever one
y

Michael Porter: What is Strategy?

so...if doing nice
things IRL is the
lesson of “social
media”

for brands
and people

ma ybe i’m not
bored of talking
about it
after all

faris@spies.ws
farisyakob.com
@faris

Be Nice Or Leave: IRL Edition

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