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#SPOT2013
@gdcrmr
GAMIFICATION	
  
IN	
  DE	
  SPOTLIGHT	
  
	
  
#SPOT2013
@gdcrmr
Video ‘piano stairs’
http://www.youtube.com/watch?v=2lXh2n0aPyw
#SPOT2013
@gdcrmr
Gamification is het toepassen van gamedenken en
gametechnieken in niet-game omgevingen
#SPOT2013
@gdcrmr
(Serious)
games
Gamification DELENGEHEEL
#SPOT2013
@gdcrmr
Is dat dan nieuw?
#SPOT2013
@gdcrmr
Video ‘we are all game designers’
http://www.youtube.com/watch?v=P5oy3X6Sh3I
#SPOT2013
@gdcrmr
Herkenbaar?
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
We zoeken allemaal uitdaging en verrassing en vermaak.
En we vinden het in games!
#SPOT2013
@gdcrmr
WE GAMEN SAMEN MEER DAN
3 MILJARD UUR PER WEEK
#SPOT2013
@gdcrmr
72% VAN DE HUISHOUDENS
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
18% IS JONGER DAN 18
#SPOT2013
@gdcrmr
30% IS OUDER DAN 50
#SPOT2013
@gdcrmr
52% IS TUSSEN DE 18 EN 49
Jouw klanten
Jouw medewerkers
Dat ben jij!
#SPOT2013
@gdcrmr
GAMES	
  SCHEPPEN	
  EEN	
  VERHAAL	
  VOL	
  VERLEIDING,	
  KANSEN	
  EN	
  UITDAGING	
  	
  
	
  
EN	
  JIJ	
  BENT	
  DE	
  HOOFDROLSPELER	
  
#SPOT2013
@gdcrmr
Foto: Phillip Toledano
#SPOT2013
@gdcrmr
Foto: Phillip Toledano
#SPOT2013
@gdcrmr
Foto: Phillip Toledano
#SPOT2013
@gdcrmr
GAMES MOTIVEREN, VERBINDEN,
STIMULEREN, ZETTEN AAN TOT ACTIE
#SPOT2013
@gdcrmr
DAT WILLEN WIJ OOK!
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
Video ‘unlock the 007 in you’
http://www.youtube.com/watch?v=RDiZOnzajNU
#SPOT2013
@gdcrmr
GAMIFICATION	
  
IS	
  DUS…?	
  	
  
	
  
#SPOT2013
@gdcrmr
GAMIFICATION	
  IS	
   	
  VERRIJKEN	
  
	
   	
   	
   	
   	
   	
   	
  	
  
	
   	
   	
   	
   	
   	
   	
  UITDAGING	
  	
  
	
   	
   	
   	
   	
   	
   	
  ACTIE	
  
	
   	
   	
   	
   	
   	
   	
  PROGRESSIE	
  
	
   	
   	
   	
   	
   	
   	
  FEEDBACK	
  
	
  
	
  
#SPOT2013
@gdcrmr
GAMIFICATION	
  IS	
  MEER	
  DAN	
  	
  BADGES	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  BELONINGEN	
  
	
   	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  WINNEN	
  
	
   	
   	
  	
  
#SPOT2013
@gdcrmr
YPR
@gdcrmr
#SPOT2013
@gdcrmr
“NIET DE WORTEL MAAR DE JACHT”
#SPOT2013
@gdcrmr
“NIET DE PRINSES MAAR DE UITDAGING”
#SPOT2013
@gdcrmr
MAKKELIJK?
#SPOT2013
@gdcrmr
…
#SPOT2013
@gdcrmr
GAMIFICATION	
  
IN	
  DE	
  PRAKTIJK	
  	
  
	
  
#SPOT2013
@gdcrmrHOLLE BOLLE GIJS
#SPOT2013
@gdcrmrLINKEDIN
#SPOT2013
@gdcrmrPOO LOTTO
#SPOT2013
@gdcrmrHONDA EN FORD
#SPOT2013
@gdcrmrKHAN ACADEMY
#SPOT2013
@gdcrmrCODE ACADEMY
#SPOT2013
@gdcrmrCODE ACADEMY
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
#SPOT2013
@gdcrmr
GAMIFICATION	
  
TAKEAWAYS	
  
	
  
#SPOT2013
@gdcrmr
Gamification is geen spel
Gamification is verrijken
Niet de wortel maar de jacht
De tijd is rijp
Het is niet makkelijk
#SPOT2013
@gdcrmr
GAMIFICATION	
  
TIPS	
  
	
  
#SPOT2013
@gdcrmr
Houd het simpel
Intrinsieke motivatie
Kijk uit met extrinsiek
Juiste set technieken
Kans om te presteren
#SPOT2013
@gdcrmr
Vragen?

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