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10 Event Marketing Tips Using Social Media

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Fandom Marketing
Fandom Marketing

This document outlines top 10 tips for social event marketing. It recommends determining where attendees hang out online, repurposing content across platforms, using influencers to drive attendance, ditching contest forms for word-of-mouth sharing promotions, showcasing people to generate excitement, hosting online conversations before the event, using social sharing for RSVPs, making photos sharing easy at events, and connecting people during the event through real-time conversations. The goal is to engage attendees across social media before, during and after events.

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Social Event Marketing Top 10 Copyright 2012 Fandom Marketing | @fandommarketing
Melonie  12 years in advertising and digital Gallegos marketing  Social marketing strategist, Fandom Marketing  Co-founder, Minglestream tweetwall  Officer, Social Media Club San Diego  Member, American Marketing Association  Northern California native, CSU Sacramento alumni - degree in marketing communications We throw a lot of events! The Social Hour, Social Media Day, tWineup, workshops, book tours… Copyright 2012 Fandom Marketing | @fandommarketing
Welcome to the social web #API #SM #measure Open Graph Copyright 2012 Fandom Marketing | @fandommarketing
Social event marketing is growing + Social Marketed Traditional Event Event 40% use social media for event marketing. (Hubspot 2011) Copyright 2012 Fandom Marketing | @fandommarketing
Social event marketing top 10 #event Copyright 2012 Fandom Marketing | @fandommarketing
Tip #10: Determine where attendees hang out online Copyright 2012 Fandom Marketing | @fandommarketing
Tip #9: Repurpose content to be everywhere your audience is Copyright 2012 Fandom Marketing | @fandommarketing
Tip #8: Make something worth sharing and enable sharing tools Copyright 2012 Fandom Marketing | @fandommarketing
Tip #7: Use influencers to help drive attendance Twitter personalities, bloggers, weblebrities, topic experts…treat them like press & VIP guests. Copyright 2012 Fandom Marketing | @fandommarketing
Tip #6: Ditch contest forms for social sharing promotions that drive word-of-mouth Copyright 2012 Fandom Marketing | @fandommarketing
Tip #5: Showcase people to generate excitement Copyright 2012 Fandom Marketing | @fandommarketing
Tip #4: Host conversations online leading up to the event Copyright 2012 Fandom Marketing | @fandommarketing
Tip #3: Use social sharing RSVPs RSVP Share Build Audience Copyright 2012 Fandom Marketing | @fandommarketing
Tip #2: Make taking and sharing event photos EASY & FUN on Twitter, Facebook, Instagram Photo booth w/social sharing! Facebook tagging! Step n’ repeat photo opps on arrival! Copyright 2012 Fandom Marketing | @fandommarketing
Tip #1: Connect people during the event in real time conversations Copyright 2012 Fandom Marketing | @fandommarketing
What do event attendees want to do in real time? • Track live event information and news. • Share the good times: What's the #Hashtag? Ensure it’s on event signage, presentations and tweets. • Check-in on Foursquare and Facebook Places. • Live stream, video, tweet and blog. • Share photos and videos on Facebook, Instagram, YouTube, Ustream. • Network in real life (IRL) using social networking. • To get featured on Minglestream tweetwall or other forms of display by the brand/event host. Copyright 2012 Fandom Marketing | @fandommarketing
Get more social marketing tips Follow me on Twitter @melonie Blog: brandswithfansblog.com Presentations: slideshare.net/fandommarketing TipoftheDay: fandomdaily.tumblr.com Copyright 2012 Fandom Marketing | @fandommarketing

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10 Event Marketing Tips Using Social Media

  • 1. Social Event Marketing Top 10 Copyright 2012 Fandom Marketing | @fandommarketing
  • 2. Melonie  12 years in advertising and digital Gallegos marketing  Social marketing strategist, Fandom Marketing  Co-founder, Minglestream tweetwall  Officer, Social Media Club San Diego  Member, American Marketing Association  Northern California native, CSU Sacramento alumni - degree in marketing communications We throw a lot of events! The Social Hour, Social Media Day, tWineup, workshops, book tours… Copyright 2012 Fandom Marketing | @fandommarketing
  • 3. Welcome to the social web #API #SM #measure Open Graph Copyright 2012 Fandom Marketing | @fandommarketing
  • 4. Social event marketing is growing + Social Marketed Traditional Event Event 40% use social media for event marketing. (Hubspot 2011) Copyright 2012 Fandom Marketing | @fandommarketing
  • 5. Social event marketing top 10 #event Copyright 2012 Fandom Marketing | @fandommarketing
  • 6. Tip #10: Determine where attendees hang out online Copyright 2012 Fandom Marketing | @fandommarketing
  • 7. Tip #9: Repurpose content to be everywhere your audience is Copyright 2012 Fandom Marketing | @fandommarketing
  • 8. Tip #8: Make something worth sharing and enable sharing tools Copyright 2012 Fandom Marketing | @fandommarketing
  • 9. Tip #7: Use influencers to help drive attendance Twitter personalities, bloggers, weblebrities, topic experts…treat them like press & VIP guests. Copyright 2012 Fandom Marketing | @fandommarketing
  • 10. Tip #6: Ditch contest forms for social sharing promotions that drive word-of-mouth Copyright 2012 Fandom Marketing | @fandommarketing
  • 11. Tip #5: Showcase people to generate excitement Copyright 2012 Fandom Marketing | @fandommarketing
  • 12. Tip #4: Host conversations online leading up to the event Copyright 2012 Fandom Marketing | @fandommarketing
  • 13. Tip #3: Use social sharing RSVPs RSVP Share Build Audience Copyright 2012 Fandom Marketing | @fandommarketing
  • 14. Tip #2: Make taking and sharing event photos EASY & FUN on Twitter, Facebook, Instagram Photo booth w/social sharing! Facebook tagging! Step n’ repeat photo opps on arrival! Copyright 2012 Fandom Marketing | @fandommarketing
  • 15. Tip #1: Connect people during the event in real time conversations Copyright 2012 Fandom Marketing | @fandommarketing
  • 16. What do event attendees want to do in real time? • Track live event information and news. • Share the good times: What's the #Hashtag? Ensure it’s on event signage, presentations and tweets. • Check-in on Foursquare and Facebook Places. • Live stream, video, tweet and blog. • Share photos and videos on Facebook, Instagram, YouTube, Ustream. • Network in real life (IRL) using social networking. • To get featured on Minglestream tweetwall or other forms of display by the brand/event host. Copyright 2012 Fandom Marketing | @fandommarketing
  • 17. Get more social marketing tips Follow me on Twitter @melonie Blog: brandswithfansblog.com Presentations: slideshare.net/fandommarketing TipoftheDay: fandomdaily.tumblr.com Copyright 2012 Fandom Marketing | @fandommarketing