This document provides contact information and pitching preferences for various technology journalists and influencers. It lists journalists from publications like Wired, CNET News, The Huffington Post, and more. For each contact, it includes their name, publication, preferred contact methods, and tips on how to effectively pitch them. The document encourages accessing the full Cision Influencer Lists for additional contacts and details.

1. Cision Influencer Lists: Technology
Our media research team hand-picked key contacts and outlets in 40 industries. Influencers were
chosen based on their Cision Influence Rating score, topic relevance, editorial role and pitching
preference. These quick-reference lists give you all the information you need to build and sustain
relationships with top influencers: social profiles, pitching tips, pet peeves, contact preferences
and more.
You can access
complete Cision
Influencer Lists
and more through
the Cision Media
Database.
Bob Gambert
WOAI-TV
Katherine Boehret
Gambert is the Website Director
AllThingsD
and Computers/Hi-tech Reporter. Topics Jacob Young
that interest him are new technology, “Katie” Boehret is a Technology Wired
gadgets, new websites, troubleshooting Columnist for the Wall Street
advice and web design. He prefers Journal. She is also a columnist Young is the Managing Editor.
stories that are more people-oriented for All Things Digital. She prefers Please be patient and accept “no”
and the latest technological upgrades to be contacted by mail. Her advice for the answer when given. He
do not interest him. to PR professionals is to be accepts pitches via e-mail and will
accessible after sending a pitch. steer them in the right editorial
She says, “For those three days direction. E-mail first; follow up by Stephen Shankland
that I really need you to answer mail or voicemail. CNET News
questions, you can be kind of on
call and really paying attention to Shankland is a Senior Writer
your phone or to your e-mail. That’s for CNET News. He prefers that
really important for me.” press releases and pitches “start
off” in an e-mail. He advises PR
professionals to include some
details in the subject line of the
e-mail. “Just don’t count on me
to respond. Expect me to be busy
and harried. Expect the brush-off.”
Steve Alexander
Star Tribune Maria Korolov
Alexander is a Reporter for Star Bank Technology News
Tribune. A local tie is crucial, so if the Korolov is the Asia Editor and
company in question is not based in Darren Murph Technology Columnist for Insurance
the Twin Cities he is not interested. Engadget Networking News and Bank
Put him in touch with CEOs, Technology News and also the
marketing heads or a software expert Murph is the Managing Editor and publisher and editor of Hypergrid
that he would need to do the story. covers Technology and Consumer Business. She says, “Remember Bianca Bosker
Always include sales and earning Electronics for Engadget. He is that I write for b2b publications The Huffington Post
numbers and be concise. He prefers also a blogger covering travel for and care very much about user
to be contacted by e-mail. Gadling. He is based in North experience and having referenceable Bosker is Executive Tech Editor at
Carolina. Contact him via e-mail. customers who read our magazine.” the Huffington Post and oversees
Contact her via e-mail. coverage of the Technology
vertical. Contact her via e-mail.
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