GreenSage is an organic restaurant that will promote its organic food through bus, billboard, and web advertisements. It will be managed by a manager and co-manager who will oversee hard-working employees. The business will be funded by a bank loan and will make money through food sales to customers. GreenSage aims to operate in an environmentally friendly way through sustainable food sourcing, recycling, and renewable energy.
3. Business Summary
My business is an organic restaurant named
GreenSage. GreenSage offers organic food that
will be promoted through bus, billboard, and Web
ads. It will be managed by a manager and co-
manager. My employees and managers are
hard-working and trustworthy. I will fund my
business by getting a loan from a bank. I will
make money by selling my organic food to hungry
customers.
4. Marketing Plan
I will promote my products/services through bus
ads, billboard ads, and Web ads.
The cost is an estimated amount of $3,750 for all
of the ads for a month. A Web ad costs $300 per
month, $2,500 per month for a billboard ad, and
$950 per month for a bus ad.
My target audience is a bunch of young, large
families and young couples. It’s okay if I attract
the elderly.
5. Products & Services
GreenSage will offer fresh, delicious organic food.
My competitors are Blue Hill organic restaurants,
Blackbird organic restaurant, Chez Panisse
organic restaurant, Harvest restaurant, Organic
Restaurant Nora, Manresa Restaurant, Savoy
Restaurant, and Moosewood Restaurant. My
products/services are better because my
ingredients will come from a five-star farm and go
through a thorough cleaning and checking
process before entering my kitchen.
6. Management Plan
I will hire a trust-worthy manager to manage
GreenSage and let them take control of the other
employees with my permission. I will also hire a
co-manager that will help the manager and take
over when the manager is absent. My business
will be managed by close friends. I will have a
human resource department that will fire and hire
employees but I must approve the firing and
hiring. I want trust-worthy and hard-working
managers and employees.
7. Financial Plan
I will fund this business by getting a loan from a
bank and repaying it ASAP. I will make money by
selling my organic food to hungry customers.
8. Environmental Plan
I will make my business eco-friendly by getting
organic food from my gardens and farms. I will
use recyclable packaging and recyclable
containers. I will power my restaurant with a
renewable resource.