This is my campaign presentation

1. FEMALE GENITAL MUTILATION
What is Female Genital Mutilation?
FGM is an illegal practice of the partial or total removal of the female external genitalia.
It’s the removal of the clitoris, labia and then closing of the opening with the vaginal lips whilst
leaving a small hole for females to urinate and have their periods.
One cut – that’s all it takes

2. STOPFGMNOW!
• Women they were not allowed to start businesses and go to school because in
society that was a males role since
• women were destined to stay at home, reproduce, clean and cook.
• female circumcision is a violation of the rights of girls and women- they perform
inhumane practices on young females girls aged (3-18)
• it has no health benefits, its just for cultural purposes.
One cut – that all it takes

3. FGM has spread throughout Africa, moreover has a greater population in the Eastern/Western side of Africa and FGM has
a moderate existence in the Middle East.
Where does it happen?
One cut – that all it takes

4. Warning – Graphic images!
Images contain graphic content which may shock,
offend or upset some viewers
One cut – that all it takes

5. One cut – that all it takes

6. What are the consequences that come with FGM?
Long term and short term effects of FGM;
• constant pain
• difficulty having sex
• repeated infections, which can lead to infertility
• bleeding, cysts and abscesses
• problems passing urine
• depression, anxiety, flashbacks and self-harm
• problems during labour and childbirth, which can be life-threatening for mother and baby
• Death
One cut – that all it takes

7. Who is my audience?
• Due to the number of young female children
who are at risk of being genitally mutilated the
target audience in this case will be the mothers/
carers of these girls
• help young girls who have been victims or at risk
of the cultural practice,
• My audience is to help girls come forward and
empower each other to put a stop to FGM
• Waris Dirie is one of nearly 66,000 women who
having experienced the procedure also
secondhanded experienced the pain and
trauma of FGM so she encourages other
females who have suffered in silence.
My intended audience for my campaign is students in
Leyton Sixth Form College and locals around the area
on Leyton and Waltham Forest due to the large
quantities of Somalians in East London.
One cut – that all it takes

8. What is my message?
• My message is to raise awareness to stop female genital mutilation and take back female rights for the
victims or the ones who are at risk of FGM.
• FGM is a serious crime it happened to children from infancy to 15 years which makes it child abuse.
• Some women feel physically and mentally pressured to under go FGM due to some women believing that
FGM is their only hope to find a husband
• Because men in communities that support FGM say that a woman who is not cut is not fit to marry.
• It’s estimated that nearly 125 million girls and women have been subjected to this violation, and each year a
further 3 million are at risk in Africa alone.
• Many girls who have been victims of this crime go through un-imaginable trauma from a young age, they
develop many psychological trauma such as post-traumatic stress, anxiety disorders and depression.
One cut – that all it takes

9. My campaignPoster mock up
TV advert
• One main speaker
• East African Female actor
• Dark and intense scene
• Group discussion with multicultural males
and females
• Slow classical music in the background
Radio advert
• Mother shouting “This Is Right!, What man
will marry a girl who is not cut!? You have
to! You must! Its our culture!!”
• Screaming girl
• Female speaker
• Factual information
One cut – that all it takes

10. How does it effect girls
• https://youtu.be/T5sBzh8dNNU
One cut – that all it takes

11. One cut – that all it takes