2. 1. How Often do you buy branded products/groceries?
Regularly
Often
If available
Rarely
Not at all
2
3. 2. How likely will you go for un-branded products?
Regularly
Very often
Moderately often
Rarely
Not at all
3
4. 3. Does the quality of branded products influence you?
Yes
No
Maybe
Sometimes
4
5. 4. What do branded products mean to you?
Quality
Quantity
Price
Worth
5
6. 5. What motivates you to buy branded products?
Service
Variety
Value
Recommendation
6
7. 6. To which of the following do you get attracted to?
Brand name
Brand Logo
Tag Line
Packaging
7
8. 7. Rate the reliability of branded products!
8
1 2 3 4 5 6 7 8 9 10
9. 8. Why do you think branding is done?
Higher Profits/Sales
Showcase quality
Reputation Management
Don’t Know
9
10. 9. Do you think the brand image enhances your self esteem?
Yes, I agree
No, I don’t agree
Yes, I do, but not always
Don’t Know
10
11. 10. Do you believe that using a branded product signifies
social class?
Yes
No
11
12. 11. Do you agree with the following statement “ Its safe to buy
a branded product as they always come with better
quality”?
Yes, I agree
No, I don’t agree
Yes, I do, but not always
Don’t Know
12
13. 12. Do you seek any opinions as to which brand to buy before
buying?
Yes, I do
No, I don’t
Yes, I do some times
Never
13
14. 13. What influences you to go for branded products?
Newspapers
Radio
TV
Others (please specify)
14
15. 14. How likely would you recommend branded products to
your peers?
15
1 2 3 4 5 6 7 8 9 10
16. 15. Would you avoid less known branded products?
Yes
No
Any brand will do
16
